is highly fragmented with the

presence of numerous local and international players.

Asia Pacific is anticipated to register the fastest CAGR of

20.8% from 2020 to 2027.
Education Technology Expenditure, fueled by Artificial
Intelligence (AI), is expected to double, reaching $341
billion by 2025.
Digital Marketing Plan
 Pitch Strategy
Pitch would be based on exchange of value between addivity and partners, based on project collaborations and
opportunities offered.
First, we define who we
are going to pitch to, Awareness: Interest: Desire: Action
Posts and email marketing Reaching out to A reach out event Finally pitching
unlike competitors we
showing the value added prospect organizations could be organized emotional and
initially would focus on from collaboration, i.e. both and acknowledging where we show our functional benefits,
distributing our efforts emotional and functional about underlying portfolio to a mass, to make long term
equally on different benefits. benefits where people collaborations
domains of company and
Using AIDA model for pitch sales funnel
project offerings.
Pitch would be based on two types of values created and captured for the partners
Goal Setting
Monetary value Convenience value
To engage partners from
corporate We propose an association model for performance metrics of
candidate and the metrics of hiring from the corporate, to align
and streamline the interest of both parties
Initiate and execute the
performance and hiring Candidate metrics
analytics model Company
Psychological metrics
Analytical model
which associates
To reach 5 partners in and factors Culture, ethics,
Performance
each domain in year 1 company and domain, Industry
with 40% increment in candidate metrics
partnerships the Communication
subsequent years
Effective company candidate matchmaking based
on analytical scores
 Product strategy Business Strategy

3 box strategy + Bundled products

We would push medium box in the market as our

flagship with other two being secondary offerings.
Benefits of this strategy
•
• Using this strategy we can satisfy the need of all
type of consumer we are targeting.
•
• First bundle is for people with jobs who wants to
learn new skill or course in free time.
•
• Second bundle is for full time MBA students who
wants to specialize in one field.
•
• Third bundle is for Graduates who doesn’t want
to do full time MBA but wants knowledge and
certification.
Target Market Share 5% Target Market Size( Approx.) 200000

Market Potential Calculation

Total Revenue Potential( Assumption Average Ticket ₹ 1,00,00,00,000.00
Size of spend on courses annually being INR 5000)
Total B-School 5500

Average students graduating per year 100 Target Market Revenue(2022) ₹ 7,60,43,750.00

Total students 550000 Market CAGR 15%

% of students looking for courses ~ 50% Market Size by 2023 ₹ 1,52,08,75,000.00

Thank You