SUMMARY OUTPUT

Regression Statistics
Multiple R 0.842370436
R Square 0.709587952
Adjusted R Square 0.697229993
Standard Error 0.511771092
Observations 50

ANOVA
df SS MS F Significance F
Regression 2 30.07744645 15.03872322 57.4195079 2.4035E-13
Residual 47 12.30975355 0.26190965
Total 49 42.3872

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept 0.271847899 0.302328937 0.899179225 0.373141061 -0.336359472 0.880055271 -0.336359472 0.880055271
Brand Awareness 0.371924751 0.093243265 3.988757275 0.000230825 0.184343498 0.559506005 0.184343498 0.559506005
Brand Loyalty 0.514705144 0.105088673 4.897817512 1.18737E-05 0.303294002 0.726116285 0.303294002 0.726116285