Tanveer Raza RESUME Mob : +91-9315841349

Male, 26 Email: tanveer.raza130@gmail.com

PROFESSIONAL EXPERIENCE 5+ Years

OYO LIFE Conversion & Growth Specialist Apr’20- Current
 Responsible for execution of all CRM campaign to drive new product launches, increase traffic, user
engagement, customer retention, referral, offers etc. with use of MoEngage & Gupshup tools
 Handling multiple channels like SMS, Email, WhatsApp, Push Notification, In-App, On-Site to target users with
relevant and personalized communication across channels
 Drive and monitor A/B tests to understand user behavior and come up with strong data insights for developing
customer segmentation to execute all campaign across the channels to achieve the KPI’s
 Lead reporting and monitoring, tracking for the all campaign across the channels and publish performance
dashboards with leadership team
 Performing root cause analysis of lower conversions and operational issues at property level to develop
corrective actions which improved conversions by 30% and overall customer experience
 Designed multiple initiatives to improve lead nurturing funnel by using historical data, trend analysis and
insights using Google Analytics, Data Studio and Google Sheets
 Managing end-to-end Go-live(2000+ properties) process by driving cross-functional coordination across ops,
KRAs & supply, pricing & TR
Projects at  Lead end to end vendor life-cycle management process with coordination from supply/TR to ensure
OYO LIFE operational integrity, compliance and invoices are paid within the timeframe
Content Quality and Web Conversion Lead Jul’19- Mar’20
 Launched and managed Pre-Sell project which improved occupancy by 16% before property made live on
web by managing multiple stack holders across supply/Transformation/Operation teams
 End to end ownership for 100% quality and accuracy of content (Photography, Copy, Property Details) and
fill product gaps and generate new ideas that to improve customer experience and growth
 Responsible to analyze root cause for lower conversions portfolio and created frame work for corrective actions
 Provided end to end resolutions to content related queries and design process to reduce TAT by 50%
liaising with multiple stack holders
 Initiated regular PAN India audits to maintain content consistency across product detail page on the OYO Life
website to close the gap between customer expectation and product

OTA Performance Associate Oct’18- Jun’19

 Managed OYO LIFE PAN India property listings and Performance across various Online Travel Agencies- OTA’s
(Housing.com, MagicBricks, 99acres.com, nobroker etc) within TAT
 Worked closely with Sales team to close the customer visits and bookings to boost conversion of property/city
 Regularly coordinated with the sales teams to provide important information of properties to help the
conversion
 Managed to acquire new customers by lead generation through Facebook, LinkedIn which contributed to 20%
of new customers to boost the revenue of property/city
 Reported, analyzed and provide insights to improve property performance on every channel

ADB Rooms Operation Manager Aug’17- Sep’18

 Conducted competitors benchmarking to identify and develop company’s unique selling propositions &
differentiators.
KRAs &  Identified the product-market fit for the segments and drive initiatives for revenue growth.
Projects at  Handled hotel partner escalations to improve partner relations with the legal and ground team’s support
ADB Rooms  Trained the staff of hotels on our tech portals and online business performance
 Handled price strategy and BTL promotional activities to improve revenue of hotels

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  Build relationships with new as well as existing hotel partner and market manager of OTA’s
 Managed & lead the team for running successful operations.
Process Senior Associate Jan’17- July’17
 OTA’s management for revenue growth for hotels
 Developed an inventory tracking system to streamline our business operations
 Backend portal(CM, PMS, Digital feedback etc) integration and monitoring for process automation
KRAs &  Coordinated training of hotel partners on our tech portals
Projects at  Relationship management between market manager of OTA’s and hotels partner
ADB Rooms  Coordinated from tech to build for website designing, development and maintaining
 Digital marketing on social media platform

Patna Web Developer Executive Aug’16 – Nov’16

Technology
 Website designed using HTML and CSS for our clients
 Web development using PHP and .Net
KRAs &  Website development by using WordPress
Projects  Maintained the existing websites for our clients
 Created logo, banner and social media post using Photoshop and Canva for our clients

CERTIFICATIONS
 Google Analytics for Beginners by Google
 Fundamentals of digital marketing by Google
 Understand customers’ needs and online behaviors by Google
 Google My Business by Google

ACADEMIC QUALIFICATIONS
Degree Institute/University % Year
BCA Nalanda Business College 78% 2016
Class XII Bihar School Examination Board 67% 2013
Class X Bihar School Examination Board 74% 2011

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