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  • Blue Ocean Case Study

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    Laura Badolato
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    This case study discusses the concept of "Blue Ocean Strategy" which involves creating new market spaces with no competitors rather than competing in existing markets or "Red Oceans". It notes that traditional strategic views focus on outperforming rivals within known industry boundaries, while blue ocean strategy creates new industries by making existing competition irrelevant through strategic innovation. Blue oceans represent all industries not yet in existence with undefined rules and no current competition.

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    This case study discusses the concept of "Blue Ocean Strategy" which involves creating new market spaces with no competitors rather than competing in existing markets or "Red Oceans". It notes that traditional strategic views focus on outperforming rivals within known industry boundaries, while blue ocean strategy creates new industries by making existing competition irrelevant through strategic innovation. Blue oceans represent all industries not yet in existence with undefined rules and no current competition.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    24 views1 page

    Blue Ocean Case Study

    Uploaded by

    Laura Badolato
    This case study discusses the concept of "Blue Ocean Strategy" which involves creating new market spaces with no competitors rather than competing in existing markets or "Red Oceans". It notes that traditional strategic views focus on outperforming rivals within known industry boundaries, while blue ocean strategy creates new industries by making existing competition irrelevant through strategic innovation. Blue oceans represent all industries not yet in existence with undefined rules and no current competition.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    CASE STUDY: Blue Ocean

    Blue Ocean Strategy: From Theory to Practice

    ● Structuralist view / Enviromental determinism: Market structure (demand and supply


    conditions) shapes conduct which determines end performance.
    ● People focus strategies on competition hence ignoring a more lucrative aspect of
    strategy.
    ● BLUE OCEANS >> not competing but making the competition irrelevant by
    creating a new market space where there are no competitors.

    Blue Oceans

    RED OCEANS BLUE OCEANS


    Red ocean: all industries in existence Blue oceans: all industries not in existence
    today.The known marketplace. today. The unknown market space.

    - Industry boundaries defined and accepted. - Created beyond existing industry


    - Competitive rules known > outperform boundaries.
    rivals to increase penetration. - Competition is irrelevant - rules are yet to
    - “cutthroat competition”. be set.

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