Domingo, Angelica G.

12- Morgan

BUSINESS PLAN

BINIBINI FOOD STORE

I. The Overview of the Business

In overview of the Binibini Food store just like the jollibee, mcdo, Shakey’s
and other food industry franchise have, the Binibini Food store or bfs for short
it can be has a large branches have and it can be product and services
quality have. BFS located at Matatalaib F.tañedo Tarlac City because of this
market target needed. Binibini Food Store is where I owned the name base
on the unique type of person I am so that’s why it is called Binibini Food Store
Industry. This business is generalized having the needs, vision, mission, &
values, the market profile, the production illustration, the organizational plan,
the operational plan and sustainability. Generally, food Service Industry in
the Philippines is growing at a phenomenal rate and everyone wants a part of
it. For those unaware, the food service industry is composed of all forms of
food retail. This includes fast food chains, food kiosks, cafés, bars, take out
and delivery stores, and full service restaurant. Food Industry Business serve
people with a great taste in a different kinds of flavours, styles, types and
kinds of a product that can be this way of attracting people and customers to
buy and try the product have and to encourage others to try our business and
be part of the world class branch of new business that will be titled on and be
succes with the help of them.

II. The Business Plan

 The Needs

Binibini Food Store required its needed such as the tools, the equipments,
and area from having a food industry service business.

 Tools and Equipment’s

1. Ovens- The oven is a central piece of equipment in your kitchen arsenal.
2. Ranges and ventilation- the ranges are a key component of your cooking
gear and your ventilation makes sure you keep the airflow comfortable for
your staff.
3. Food Processors- A food processor is a kitchen appliance that can be
used for chopping, slicing, shredding, grinding and pureeing different
types of food.
4. Mixers- Select your mixer depending on the volume of food you’re
planning to make and how often you will use it.
5. Slicers- slicers are a great tool for slicing things like meats and cheeses.
6. Food prep counters and cutting boards- Prep tables, counters and cutting
surfaces are essential to your restaurant kitchen.
7. Freezers and refrigerators- To keep your food fresh for as long as possible
(and avoid any risk of food safety and health code violations) you need to
invest in quality freezers and refrigerators.
8. Safety equipment- You’ve already done the legwork of all of the restaurant
licenses and permits you need, so you know that health and safety is
priority number one in this business.
9. Storage racks and shelving- Every kitchen needs good shelving and
storage for dry food, utensils and equipment.
10. Cooking equipment- The best way to think about your cooking equipment
quantity is in a shift.
11. Serving ware- Any good chef knows that you need the right dishes (and
utensils) to plate and serve every type of food.
12. Storage containers- A successful restaurant needs to be efficient at
minimizing food waste.
13. Sinks- Sinks are used for three main purposes in your restaurant: dish
washing, food preparation and hand washing.
14. Kitchen display system (kds)- This makes kitchen display systems (KDS)
a great add-on to any restaurant back of house.
15. Point of sale system (pos)- A point of sale system (POS) is part of the
brains of your restaurant operation.
16. A steam table- This will keep food in metal containers warm at a safe
temperature for hours.
17. Washing equipment- Soap and water aren’t all you need when it comes to
keeping your commercial kitchen clean.
18. Sharpening stone- To keep your knives in tip-top shape, you need to
invest in sharpening stones.
19. Microwave- Microwaves will come in handy when it comes to steam
cooking, reheating pre-cooked items or defrosting. Bottom line: you are
going to need one.
 20. Ice maker- Look out for an ice machine that’s constantly dispensing ice
right into a bin so it’s ready for your staff to use at all times.
21. Gas or electric grill- The best ones come with an added flat griddle surface
perfect for making pancakes or grilling sandwiches.

III. Vision, Mission & Values

 Vision
To serve other people is our priority
In serve other people is one of our most priority
And serving other people is our vision
We serve them a joyfulness
With a full of faithfulness
This is our advocacy
Through serving and sharing with full of extra- C
Full of courage’s and Coolness to the people.

 Mission
Our mission is to make customers happy
Happy with a lot of foods to eat
With a full of cooperation
We will promise to serve you equally, adversely, promotionally and
fairly
Each of you will come back with a smiles in their faces
And that will be assured to make you all happy and enjoyed.

 Values
We make sure that everyone is safe
We will trained each other a good behaviours
From socialize and communicate with others especially in our
customers
We will serve you a full of loyalty
To all of our fellow customer we make you leave a smile
In your faces
Being responsible in all things
It is the similarity of your discipline personality we have
Serve them better, makes us feel good.
IV. Market Profile

 Research and Analysis

Market target: the Binibini Food Store targeted the amount of

population as 1000 customers .

Market share: the Binibini Food store or bfs will share the profit up to
minimal amount of having income per day through staffs.

Competitors: the competitors will be other food store that are like my
business has near at our places.

Benefits: the Binibini Food store benefits can give a high maximum of
people that target not forcing customer each day.

 Marketing Plan

Where: Located at Matatalaib F.tañedo st. Tarlac City

Binibini Food Store has Fries, Siomai and Burger Station but this is
minimum as start-up business and can be add more food services in
our food store in bfs Area.

Pricing: the price must be affordable and friendly budget to have a lot
of customers.

Process: It can be dine-in and take out depends on the customer

wants. We have 3 people or employees assist you in a cashier counter
for ordering and there’s other people behind to ready the food to serve
in customers.

Menu: Binibini Food Store can give a best seller or the main customers
menu wants and that’s affordable and friendly budget.

Provide: Bf’s serves you the best quality and quantity for you to satisfy
and be right back after tasted all the foods that serve.

Target market: the target is in around 1000 customers a day maybe

can be increased depend on the customer will be.
V. Production/Technical Plan

• Product Illustration
 Product Description

1. Fries

The fully automatic french fries production line is consisted of potato

washing peeling machine, cutting machine, rinsing machine, blanching
machine, dewatering machine, frying machine, dealing machine,
packaging machine, etc, with capacity 100kg per hour to 1000kg per
hour. Potatoes need to meet specific criteria related to: Size: Potatoes
need to be large and long oval (oblong) Dry Matter Content: Dry matter
content of the potatoes needs to be high enough, Reducing Sugars:
Reducing Sugar content needs to be low enough. Discolouration:
Discoloration after cooking (non-enzymatic), as well as enzymatic,
discolouration, should be as low as possible, Defects and Diseases:
Within acceptable limits, as it causes waste and defects in the product

Variability: Maybe not the primary quality criterion, but all variability in
the potatoes (within tubers, between tubers, year to year) for any of the
mentioned aspects makes the potatoes less suitable. Besides, some
suppliers (e.g. McDonald’s) accept only French Fries made from
specific potato varieties.
2. Burger

There is everything from the choice of a spatula to large equipment like

grills and fryers. We are going to look at 10 burger cooking tools that
are needed to make a great burger, whether you are cooking them on
the stove or on the grill. These are the smaller essential items and are
not the only ones you might want to use. Griddle pan or skillet, Salt
and pepper grinders, Meat grinder, Meat thermometer, Spatula, Burger
press, Favorite burger recipe, Apron, Cutting Board & Plate for your
burger.

3. Siomai

Starting a siomai business is easy. It only requires low capital. The

hard part is keeping the siomai business running. But with good
marketing strategy, good location and good know how of the product,
your siomai business can be profitable and successful. Must be
followed business siomai: Name your business, Register your
business, Learn how to make siomai, Make your own food cart, Find a
good location, Market your product, and Save your profit.

Binibini Food Store are fast food structure looks so that it was food
industry business but in mine in this start-up business it has 3 foods
and these are fries, siomai & burger. If it is became successful I will
add more foods in my Binibini Food Store so that a lot of customers will
enjoy and look for more food that can they eat and satisfy their
cravings and that will be found in Binibini Food Store area in Matatalaib
f.tañedo st.

 Operating Strategies

The strategies will be use in giving low prices such as affordable and
friendly budget, the services will be use is can be dine-in and take-out
for just like other franchises business like jollibee, mcdo, Shakey’s and
other largest food industry business.
Binibini Food Store will be use the advertisement, promotion and
online encourages to people for them to look in our business and
encourage them to try on our business.
  Critical Risk

Risk such as now new normal in amidst the pandemic it is hard to have
the target of market useful of grab, delivery and orders that can be
possible through use in because of the pandemic people use social
media to orders something and Binibini Food Store provided a site
wherein can be open delivered in customers and be easily to reach out
others customer that came from a far such like other places and
Binibini Food Store provide different branches in different places just
like the milk tea shop that around the world are have in.

VI. Organizational Plan

 Team Members
Binibini Food Store implied 10 people there’s 5/ 5 every day alternate

Owner 1

Manager 1 1000 a day

Employees 10 people 350 a day

(5 per day will be
duty alternate)
and if the business gonna be successful I will add more employees to
work on because of many customers will attach on the business.

 Contribution to the Business

I will be the owner I will contribute from visiting in my free time and will
help them from serving customers and give them the best and enjoying
 experiences in my business store that customers will be satisfied
enough.

Contributed by being the sponsor also because I’m the one whose
support my business and support my employees from their abilities
and qualifications experience skills from how their feedback shows
based on the customer.

VII. Operational Plan

 Workflow

Binibini Food Store open every weekdays and weekends and it will be
open every 8am in the morning and closed until 10 pm at night so that
serving people will be everyday schedule ahead.
Employees will be every alternate and they have their day off every
Saturday and some employees will duty on and alternate in having
their day off.
Binibini Food Store will be on time from opening and closing and
depend on the customer will visit on our business area and base on
occasions or events have if necessary of my employee

Open from 8am- 10pm

closed

Monday-sunday

5 people or staffs will be There’s 3 staffs at the Every Monday there’s

incharge in a day serving spot area monitor from the staffs.

They will be alternate There’s 2 staffs rom Evaluated their

process on duty. kitchen area behavioural according the
way they serve into
customers

 Monitoring and Evaluation

 Monitoring and evaluation will be every I visit on my area wherein I’ve
always check their skills on how they serve and treat customer
properly and organized and how the business are flows rightly. The
evaluation is just simple just looking for them how they’re doing and
how’s their work on it.

VIII. Sustainability

 Financial Plan

Financial target is in 6 digits of income a month or a week that will use

from built branches of business Binibini Food Store franchise in
different countries and places to have a lot of income and sustain the
financial support that gathered throughout the years for my employees
and the money will earn if we have a savings more we will give some
donations from different events and programs.

 Social Impact
When it comes in socialization and communication the behaviour
reflect are being honest, responsible, organized and discipline such as
give them the rights and the obligations to teach them and trained
them when serving customers and other people. Social impact of
Binibini Food Store will be based on the owners and managers also
employees because the trait of one person will always opposite from
how they treated well when they are starting on their job that’s why we
make sure to treat you the best and very aesthetic ways for you to
satisfied.
REFLECTION:

I learned doing this business plan was

basically all about the marketing from
how were supposed to do a business
plan from our future just like it will be the
one props or an example for us to guide
from having a business someday and
what are the marketing strategies
marketing plans will be used in making
and having a business someday. Also I
learned that you have to put a love or
interest on your work from doing a
business plan because it’s not gonna be
worth it if there’s no inspiration or
true’llyness from your doing or work that
you’ve done. As a student nowadays we
have a lot of dreams to become and to
reach but pursuing it is hard because
amidst pandemic is very challenging
from achieving all your goals just like
from being fatty we want to be sexy but
that’s not easy rather it is hard to do
That’s why making efforts from yourself
is giving yourself happiness just like
when you do a business plan you have
to exert an effort because this will reflect
your future on how you will handled an
business to be successful.
Domingo, Angelica G.
Signature over printed name
12-Morgan

Domingo, Lorena G.
Signature over printed name