Digital Technology Consultancy & Business Development (20

Name of the Company: Coca Cola

Group No.: 3 (IT2)

Members' Name and Roll Nos.: Pratyush Nagar (21DM146)

Pravi Garg (21DM148)
Rakshita Tiwari (21DM160)
Ritik Singh (21DM165)
RN Shyam Sundar (21DM1
Sahil Athar (21DM172)
& Business Development (2022; Prof. S S Dubey)

Pratyush Nagar (21DM146)

Pravi Garg (21DM148)
Rakshita Tiwari (21DM160)
Ritik Singh (21DM165)
RN Shyam Sundar (21DM168)
Sahil Athar (21DM172)
 DTCBD (2022 Prof S S Dubey)

Opportunities
Increase its reach in untapped countries and market can boost Coca Cola.
Market and popularize the less known products.
Acquiring other companies can strengthen Coca Cola's place in the industry further.
Diversify its product portfolio by entering into snacks industry to compete with PepsiCo.
Launching a full fledged health drinks line of business
rnal Factors
External Factors
Threats
Health consciousness amongst people avoiding aerated drinks can adversely affect Coca Cola.
Difficulty in complying with different government regulations and norms in different countries.
Inflation, economic slowdown and instability.
Strong competition can lead to reduced market share.
Coca-Cola is singled out for misleading the public about the recyclability of its single-use plastic bottle
The increase in health-consciousness can reduce Coca Cola’s sales and profits.
 Coca Cola has a global reach and is present in
Strong and efficient supply chain network, ens
The financial condition of the brand is always
CSR activities in the field of water conservatio
Effective and efficient packaging technique gi
Coca Cola has always adapted to changing ma
Coca Cola also has diversified into coffee thro
This valuable brand is associated with ‘happin
Coca Cola poses a dominant market share.

Opportunities
untries and market can boost Coca Cola.
nown products.
rengthen Coca Cola's place in the industry further.
entering into snacks industry to compete with PepsiCo.
rinks line of business
 Threats
ople avoiding aerated drinks can adversely affect Coca Cola.
erent government regulations and norms in different countries.
d instability.
duced market share.
eading the public about the recyclability of its single-use plastic bottles.
ness can reduce Coca Cola’s sales and profits.
 Internal Fa
Strengths
a global reach and is present in over 200 countries.
cient supply chain network, ensuring that all the products are available even in the most remote places.
ondition of the brand is always consistently strong.
n the field of water conservation and recycling, education, health etc.
fficient packaging technique giving emphasis on recycling and reusing.
always adapted to changing market conditions e.g. the brand is now moving towards sugar free options, juice, water etc.
has diversified into coffee through its acquisition of Costa coffee making it even stronger in its portfolio of beverages.
rand is associated with ‘happiness’ and has strong customer loyalty.
s a dominant market share.

Attack Strategies
Develop Strategies
 Internal Factors
Strengths
t in over 200 countries. Strong competition in the aerat
ensuring that all the products are available even in the most remote places. Coca Cola and related soft drin
ays consistently strong. Coca Cola does not have a food
ation and recycling, education, health etc. Overdependence on 4-5 major
e giving emphasis on recycling and reusing. Coca Cola’s operations rely he
market conditions e.g. the brand is now moving towards sugar free options, juice, water etc. The company has faced flak fo
hrough its acquisition of Costa coffee making it even stronger in its portfolio of beverages.
piness’ and has strong customer loyalty.

Attack Strategies
Develop Strategies
actors
Weaknessess
rong competition in the aerated drinks segment from PepsiCo means constant fight over market share for Coca Cola.
oca Cola and related soft drinks brands have been linked now with high sugar content and many health concerns are being raised
oca Cola does not have a food business unlike its competitors like PepsiCo, it is only limited to beverages as of now.
verdependence on 4-5 major brands like Coca Cola, Sprite etc.
oca Cola’s operations rely heavily on the technological expertise of third-parties.
he company has faced flak for water management issues and exploiting groundwater even in water-scarce regions.

Reinforce Strategies
Avoid Strategies
 Weaknessess
gment from PepsiCo means constant fight over market share for Coca Cola.
ave been linked now with high sugar content and many health concerns are being raised.
nlike its competitors like PepsiCo, it is only limited to beverages as of now.
Coca Cola, Sprite etc.
technological expertise of third-parties.
agement issues and exploiting groundwater even in water-scarce regions.

Reinforce Strategies
Avoid Strategies