GIAO TRINH MARKETING DU LICH GIAO TRINH MARKETING DU LICHLOLNOI DAU van hung i ding més ee con nga rong th dai cing rghit ign nay, dick dag ph ridnnhawh chug rr thin ‘mt nga ng mghifp thing Hid fe 48ph rth hack nh IE gig. Du Tek Khong eh mang Ii Inn kh cho wag ig, shtng quse gia wha dav fam, uhdng edak 6 rl non hing vb bien tho meg md con mang Slick Biv v8 nid ‘td cho ed shiny vig qu xsi, ink née ching i hal the hing fo nay rong whiny mm pe dy, mg Fgh Vide Nam da pie (ri thé man ne. Nam 2007, nh dtc ete tht ge tren 4,2 wit hag Bhd du Nek gud 16 19,2 trig up thc hu ich nda, ead itd lich dot wen 6 nin dng Mc tlm Khdeh qui 1 an Vit Nam we 2008 tng 30 nm 2007, song do ng hosing Rn tod ea Lim gin hong tach (dmb tw kg dg age oh du wign Bich ge 1€ tra song mgd leh i tao cg vig Him cho thong 10% tye long a0 dong cd wie. Cing v0 ting trang Ines Lhdeh, 15 docu ghigp a Heh nae la cng ting tring Bhd mon. Tink dév shy B12008, mae tw c8 13300 Khdch san ng do sige chad wdt 270.076 phing cig vl hang agin eng ihn da ve que oh hi hg tri nga a dng tn ge se ip 0 gin tp tog mpl ch, an 2010 so i in v8 ae hag ae gw Ht 933500 ga vt 18 ‘any bic qn mdi nde 858. Na 2015 a a0 ang ee Hf ge prong mg de et 10 $03.22 ah eh ang i ls 10.24m, Bin nd 2020 do i hey aa és hh ne 18 750.000 mgs LOLNOI DAU, ating tt dng mica can mg tong th dai cong ghigp hen nay, du oh dang phat rien whan ching vt thnk ‘dt ng eng mahi bong Bhd ed ph wie anh wl 1h gi Du fh hong ch many Ui wn bin ch ng ving. ning qude gla whew dant ta, ting sé £6 nt ne Ingo, ba Bi the ving mdb cde mang lich ink 16 vehi ‘mat dé cho ching wi gud a8, Bb Uh cling bidh hai de mh ot ny Trang whiny nde gan day, mgd da ck Vie Nam dps (rh hd mam. Naw 2007, nk ch me ht dae tren 4.2 widu bo hdc dlc gus 1 vt 19,2 én hon Bch 1 ch a dis ahd a ich teen $6 ahi 3 ing. Me thr thdeh que 1 an VietNam adm 2008 tng 40 ni 2007, song do bing hodng hn 180 edu lm gin Nagrg Khch (gud ete aw ng gt dg ei iw $b hic que 18 tra, song ng deh a 10 cng Avge lr oho dug 10% tye lurng lao dong cd mode. Cing voi ting trang tmp thick, 18 doonh uthign de lick nur te edng tn ering Bhd ron Tink dé thd 812008, neta €8 13500 Bich sn nd gh do cee chu dt 270.076 phone eins vd hing age in hank wide vd uo, hit hang tr nga dg im ie ue pv gine tong ag dich, Mn 2010, be i v8 ne hag aw dig Hn 1 33300 av 18 ng bok yn mii nd 8.5%. Ne 2015 a0 ng ede lt ‘ge ep rng mgd ie we ta 0 $03.20 ah veh 8 ‘ang ning kt 102%. a dim 2020 de Bo of is ao ng el ne 18730 000 agesThat gin gu, nd dr Heh mde 1d Hen ee on ng 8h snag. tex sete, guig bd oho de ch, fn ru ee sk hid ch ge do, cb cht tug 198 a adn wid hich, lng can chit lupne cle dick we vi dds moh ea tan, bk dng gi ne e8 eh ugg c00 cho nada dic, ci ak dB 8 1 ng ip singe en ee pie wide ea gto wk a nh a ming uo chit Kong #0 t,he phn cus cp cho sink itn dang theo hoe ede ehayen mgd vé keh sen, de lich ea Trdg de he Thuong mai dug mang ii he cn sit -marsing de ch, Gio win Marketing Udeh sgn di Hk de Lien sop Ke nn 1996, Tay whit, dn nay do Bi ch tone ue wk gue 184 thay Adank ching, Ahan og dich 4 a hung bd Sick drag 8 mh dng thd ov thy dh ng Do iy, Hck di clang v8 marting de ch ni ing ein hi ae chew the ign mt ech shud me, bi in ho, ht gp ahi 1 gud 1M Bhdc, ig alga vin dome ‘1 didi, ng Bg cx marketing en cu en nde eg Wk 5 ls han ee yt a ma tring trong mai que #6 How ita ee doa nh dc phi a chon dy dng cho mink ng bf uy marketing ph ep + va 09 cia né wong ba cant mak hd go ten dé vl ed hn a cho marketing phi ay he te ing 9 A 90 i ri ga gv lon tg te coh ah ‘ia drow ip rg de hie i dean Vig bite spn Gia tin Marketing de Hck ny de rb + sot, banging ng dui, Kg he me. phuong pp mek dn chick wh dp dBi 48 mk, mb ca Cuong bo 1g, pgp rela rn dd tg theo tle eh eis ing theo That glam qu i dich ut ti igen i trang Wg ngs ith, qui BS cho ds icky to ra ee an Pied il de dao, chit aon, tp Ip din vin Sd, ng cao chit long cc dick wy vt dy maak dda to, being gud hd ne hd aon ea0 cho ag ih, ai rid vd EF nang dp ing due yn ed phe idm ea ng rong ta tah hp ge i, DE wing coo eh haps do ta, sp pbn eur ed ch sh vith song thee hoc eB chusén ngdnk vé hohe op, lick ci Thing dat lve Thong mai ds whing Rig thie edn hh vb marketing deh io nh Marketing thc gm» ich A ue igo sa Kn dn nm 1984. Tay white di nay do bi eh ong nie ¥8 que 184 thay ddsshonke chi, thong gi dich a Hd me ich ning dame 8 mba dig hdmi vb thay nh Do iy dich ni chung vb marketing dlc a ie his aye chi vt i ech hun mc, bn eo, ph Ip wh hing 18 que Mat Lhd, vd hea hon va vd dong ede nguyen, cong cy makeing cn c6 cd ne rng 15 uy hn ede 18 ea mel ating og made va que 1 Hon it, de oan ng ick pi a chon xy dy eho min ‘nO bd may mrketng phi hep val rd eta nd wong bd el mi hd 90 tbo dw ch hin cho makeing pi ay Bl ie an ing ton 0 ra i 0 8g lo gate cen ro doa hit omg dis kif kink an mi. a di Vie bien sg Gide rink Marketig eck Un iy A se sung rag di, Rg the mh larg pp nt ht fin chin nhs ip ng hl mh ng cao ch lg do 140, i emg rink do te theo nc a tng theo laons chim: Co bin «ign i Cx td gi wink bao gdov 12 tng: Chong 1: Kha lag vf martin ch send ih: Chane 2: Phe ch coh val ci marexing: Chung 3: Phin sch ‘dn i la ih ng: Chong 4: Phin dn i acho ode re tite: Chuong 5: KEhogch marten: Chun 6: Chin sh cn in vgn ec: Chang 7: Chin cg; Chg Chi sick pn phi; Cham 9: ie én « Quin ei rg Kia door lick: Cam 10: Con gud chs me dick vas Came 11 Ton sin pei trom i vd ip chong tinh; Chem 12: ci, the ida bie to hot eg makeing Ti Bi sn Wh ch ies ihc chug: 1, 2.3.4, 5,6,7.9, 10d 12. Tha Nan Vi Thi ii chuomg 8 wa Ti sf Ngunga Von Dang vite 1 Thang gna ad dang cia 12 elons. nhac 8 dep es ‘dt che ki hg di gn ds le ec a hog dg marketing a ch - mt nf eae markesing wi chung Céc e id hy vg vige Bin sgn in ny ping th yee nding cao ht larg dB gee uy Kh so, ich v1 1 iu ht fc cho vigenghidn eis Shon ge, ti Hh ng og marketing de tt ede lg hah doan hip cia sinh Gide wh ug mn Rh omg gi, de ib ‘Gp thé 06 mon Marking da ch wh st dg 3 hd gn gs ba. Ching 1 die bie ene on GS. TS Neu Bk Khe + Hie ing Tring doi hee Thong mis GS. Teén Mioh Dao, Tre Aoi ge Kink que din Ha Nis T Phom TH Th Hod, Trang dy ine Thong me Aa dp, chin aa vi dng gp meu § Kg non trong df ndog coo ch lt cia gio inh, hong chim: Co bin» hifa dis Cy th gido wich bao gm 12 lug: Chong 1: Kha lug vé marketing Rh ad eis Cheon 2 Ph ch co mgt ci marening: Chung 3° Phin tk ‘nn a Kh hangs Chews: Phin dag vd ta chon 1 ring ‘nae tt: Chaong 5: KE hagch marten Churn 6: Chinh sich sin Por qua hi de: Chuo T= Chin bch gid; Chun 8: Cin ‘ih pin phi; Chrome 9: ie ith - Qu eo rag Kh door di ih: Chaar 10: Con nga wi eh lame ck v4: Chg 5 Too én plém ron gi v8 lp chong tinh; Chu 12: Tei, dye ign vi ra how eg martin. Tig of i Madu Mh hi ied chun: 1, 23.4, 8, 6.7.9, 10 vd 12. Tha 8 New Vi Thai hac 8 nd Tha Nga Vn Bang vice I. Thang gua i dang ci 12 chong, nts hoe 8 dt yc In deh ba nit wing Bhi gm end gm ds li tic ge dg arting dich - mk rye de ties marketing nd chang (ic te id hy rong vige bin sogn Iu nay 28 ap ing Wt ns de nn ca tht hen do 98 ce chay gi Shick son de ih v1 2 eu hich cho vide niga eis Show fg, wit Hh ng lg marketing de tt eli hah doar hip ca sin Gide in gem 36 nk hho ong gi, ie bi ‘ip thé Be én Marken dich hd at ding gf hd Kin gus a. Ching 1 de bit ene on GS. TS Neue Bach Khoa + Hig ‘ing Tring dei hee Thuong mg GS. TS Trdn Minh Dgo, Tras Al ge Ri que dn Ha Nis TS Pham Ti Th Hed. Train foc Tong mei dc, chink in wb dng gh whi 5 ii gna ‘ong df nng coo che ea gio thDe cn cd han cht ¥é net ite tam Bow ea whiny ‘cha a bison, dn ori hag hw tah ng (sx. nn dug mip je ding ngidpvangeinn Sin ar tone i hea cing ba dc, $1216 gy 18 hing 8nd 2008 5, O01 XUAN NHLAN: Peet 8 ha ch deus tha bo a hing ‘i ta ia ins dn gi rik hong ih rb a tne (ts mony hing 5c ding ngliépvinatg Sin irdn ro sin cng on de, 13 We ny 18 thing 8 nam 2008 75. BOI XUAN NAN. bOI TUONG VA PHUONG PHAP NGHIEN CCU MON Hoc 1. KHATNIEM VA DOLTUQNG MON HOC Ly thay ge Binh makeing dae ph dn mit eh he OE On ME we ee sn pin ha ah “Tuy nen wong sing nam gn ys dae dich wy dé snd ct ba se aha Ching. Vd 1 rg bt M5 he ch de {a wen 70% Gog sin pki que ai, meta con nay Ik ben 40%. Nhang com sway 48 dln i yuan tin ngay cing ing San mariig deh, a mi Anh ic ign Mtns dn ig ga io ca lt bi gi aon US cd Vit Nam. Ti da dave te tinh Bg ty mot th Ba doom mip Bum pe ne oan van de oi vie Lam cho a i, gp pny mans dai eh Do vay matting dich ng ngdy eng das quinn sing min Tien co ip ni ohing kg tha mo ge muting cn in si in i ektng ign dal makeing ih ‘in Khoa ox kins chuyengioh nghién el ese guy ht hn, su chug hs a hj tage hich de so ‘298 dh ae ep ch ng dm ng i ah het dice ie ow dng, Ung. Kinh dona ong ede chad wee hp cig nevi guint Rn hep che Ki ny. ce It ke hich hing, go «2 sia pin heh ep, eho eng, net whe "hin ee dng dich woth ainda nic ey Katy che hes. me io iat dae ge iu ci doh ey ‘rong ni quan he WO ee hi es ea fh, Bin thin du et ang en nginh, da awe. Do vy ‘mtn hoe marketing du Heh Td mon Khoa hee inhi od sh tog bOI TUONG VA PHUONG PHA NGHTEN cUU MON HOC 1. KHAINIBM VA BOUTUGNG MON HOG “Ly hay hg nh macetng dag ph ie ech How <0 oe et qua wi ee sn pn HH Tuy ni, sing wm gn diy. sup ign ela ch vu didn et heh ‘se aha esng. Vid 0 cing ht #9 ike coy an ‘a rn 70% ng sin pi que i, & mu con at myth hon 40%. Ning. om 56 ny lta ui an wg clog ing Sin ‘Ga na Anh phi igo Hi anv den it gd kin ca in oi qu gi, rong dé cb Vt Nam ch dn te thin Big tm moles Bi id doar mghiep Ba pa ang oon ican deni vig tim co a i, ap pn dy man ‘a chs, Do vay marketing dik ng ogy eng dae gna ca ‘hing bin Then cp noting ig tha a mow Nac mtg in bin sit wn is marking hin dal making ti ot ‘mon Khoa oe Kins chuyen agieh ghien ein ese gy ut ch ‘hin, etn hes nh ea thing hich J Hei ‘Hy dh a ep ch hg imag vali hone hh ec how dng, Ung. Kn dona ong ese chs in ee ‘ship cig nae vi quin Nn ep che Ki np. It Re hich hing, go «2 sin phn hich b,c hing. toe ti rhe ince dng dich wy ahi tho mina a Ca es Key lich hi cabng me ie a dat daze rye cs duh nee "rong ni quan Bev deh ge Bin thn deh mang i en gin, da ih we. Dov ‘tno marketing doch mdm Khon ge inh 0 egrehon ce Gu Win, kta, ce hat dg enh arto nhim nie civ, by ep, sic dah eed teach ney G.hn ith ng hn ca th eng i ch wa ce tn ia Gah ay tat mi se tat sing me te ag Movting Heh dae Bt he ha tp Ke ten Ve anew ie howe yah eum ng i ic ah apo wenn nin cen mga ec de the ura ‘oh cng tg sin pm dich wy gto gdm ci eh amg ek oe LA ev mK bit ee dich my ade tinh nde idea ne ‘ch hn 8016 com ng tne gin tiep vi cu ich "yl wi dich vt fede sau ish, 1 die ign ci sin pln Kc, ch hing do abd icone dg ch vy cung ep ior in pi ng ne sto eey oa bw hy i ch nied eh ona in fen ‘iy Khg thé tm gt dae. Do d, sg igor ec on eds eo <3 8 ung ig ch vce ugg ths cam en dng DM Ay ich vu nto lb et ham ia vn wget Neha sh ng kim cit lone de Lim iim uy sae dna agit 4 dich w 46 do ci wh wang ing Ke ame Quin chi mg deh ving he vic yu ton raking hin bap i ding ei quan tre cia arcing ek chung vi martin deh a ee Marketing du Heh das doh ghia tt mot qui inh guia ‘wo an wig phn eh, Khoa al i kha ifm ed ‘ic chung toh 3 A a alm mage eh i ip dy pt ee sg 0 ic iow eS up khesd ich omg mut ee a rang ve ia a dt dg ee me tis og dog make eh cng ge eanh gh ng i oon aghitp Ken sn, ich Rg phi mariing ehuyen ich wong door enon i de gu Wind ce kit, oe ha dae He aghitp toring ahim nen ci, og bop nie dah cc ba chen, 5th ci th rng, Md wi nh eg tick eden oe Markecing ch dae bit df hue Lp Kh dy ich ‘Hanan 8 6 chon i dn Cuong ma i Ce dah sehen ih ich ae i eden wa in han ode dn cia si pi khich sun, ch ting do mide st came de dich wy cue cp to nan pin ag npg ‘nom i cho yn dd ih cia eh dT Honma ein Sn ny Aho hh it due. Do 6, sig go ae san ho eo Sy con ng le sch vy of i athe A dang ‘al yea wong cia hot dng makeing es cic Vou ghia A ich vn, ci i ht ha gia vn vie tna teh ch hig Km ch upg i gt wy tn es drach hi omg tim Kich hn. dich a do oe nid cone tg Khe a in Quin et amg dich wing ihe vi che yt ion imkting hin hap 1 ni dang rt quan rng cs marketing Tek ve ‘nce mashing dich i clea, Mktg Heh dado ghia mt gui wn gua, ‘on gb vig phn hk hoch hatin Kha Kim en, Sto ‘e cuong tinh ata am ne ih op dy pe ea nao wi fe up hc deh mong mus teh tring mie 8d deci myc tu cia dann ayy on deny makeing ci doanh ahi ch sa, du lich Rhoog hi ei cng ie in ha marhtngchuyen ech up doses Bp. ho ng cin he hs Sen gi Ei ng in an ring at iy mt oun ha cheb a ed hn og th gp he eh hg ng Maing Sh cho Ste hon ng ay pec ch ching os a mh ieee ating ng Min ming in deg chee icin sh an gin nh thing eon py Ch gn Sea nhc eggp ce mating i ecb ae ng ‘gain fh ot dng de aghep oc eh, ng i hig cn na each co higu 16 nhw cu cia ho dé dich vy cung ting vita doonh nghigp o> hearst Moringa coh mp i ge sat a ho doh gh ci nro ih ee ph Te has ne ew ge shin vin ip Reh hing age tg Sha dn mht cb quan in ne dn pao Saga in nh i sr ne ‘Ahem ime thingy en Se hes 2. VETRE VA NHIBM VU CUA MON HOC toe ehayen nein tic Mon hie marketing ie 18 mn Hoe choy “ beh ih he oo in yes poh Qu i nie yd eh Mone dp ne ih ‘ghit vo ink ee kink da ee hi cha gin ie ‘hg marketing kin doanh etn hind age ho ae ds ed cy tM 8 ong 1 mon hge 26 ni dung te pbigneumg di Hh hye tide Do vay marketing dh I mn oe I ue eho sh vie he hun gh oo hk i ning ig i nn ly eb 1 fin th tong ce chuong enh ho gb dts Mn 5 neha 958 ts ig in feo ce min ws sn iy Dia Jag gh a rn marci wn ig byte Mc ed edn soe gh Clete ig wh ng ng en ay et Css nem pach hwo gn feuh tin ng oh Mono mating dg ki nip on tue gm mee hing ome ap ey th cng nc eh he gyn ming Me ns un le one iri oe ting th eg cn en aye deh gen ‘rsdn he cla cla e ycong og dn mc ‘Seno nde Ming eh nah mg stn en cn dan phim ee ih ec gtd i meme sh ni hig gh "evo im ech st ro Skin hy 8 im ning. hong gy nen ca a Senn 2. VETRE VA NHIEM VU CUA MON HOC ent mating eh 8 mtn ncn pn cic ito i coy ahh Qu i da ai Shand eh Mone dg ipa gh neh 80 Tok we inh don dic th ca nginh 6 ih 2 v8 dn os marketing Kinh doa cn in age i 8. ep wang dey INE v8 ong LA mtn hge 26 ni dang oe nehigp tame oan te Dey macing eh hn Be Bu ih vien ele chuyen ng dio to Khe cla ting. Ding si min ho iy cng ofc thi rag ee chon nh oo. b dong gn °gn chee cn bp gun, churn mn Wong gh d i cite oghign 9 qua rong ean Mig a oe VE 1 uy: Gp phn tang came pug php dy vin Ne "ting. ning dng vai gud cia mga hoe tho cdch ap ede coe tn tv cOng oghe van hich. Ap dg lin hon Se qul ving ou in omg ia kien anh eth ea ng Kc sand YE Kt thd: Trang bi ing fp cho agudt ge akong ign hi ti ca marketing ch. Gp nut hoe aden de mh ung yu in hin tinh vy RMth mat eich dag Be hen sg marketing ea dan big kink dau ch vy tnt tng ‘Nim dae ie rhuong pp, guy wink qn cng ghey ne hon Sng i Ph yp dng bp eke md quan be 6 te hak ce. 1 9 hg qu fe isn Kah ean vee gus inh marketing co sat dpe ee mee chin le ca doanh abit & ety ‘ong me eu eda, phuoms php vy ning: Gil ae ning ye co kn «ip en ph cw pp fs hz i chev vd Nh hae lng marketing ci ec dounh ake. Tg quad ng tae on de. ns hop ki hc mon Boe vl chayen agi dé gt gy cae ison an a 6 gi pip hak hie yg Se Int dng marsing cia doaoh nip 3. NOI DUNG MON Hoc (én te dug Ke fs hie 12 chuong bao gm 3 pe ai hung chi be Ni dung I Noo gin cde Gums chiang to chuong 5. ‘Thong hn yr By ng HE ne bin 8 et Cone en quan dn host dong murky cia dosh aghitp Khich syn de lik Ph deco iw npc ct marking: Pan ih nt ne ich ning; Phan dogn vila cha th tang me tev KE hone w hw ch seen bp gun I, cusen mt ong ah din cite ghisp a equa rng cand Nig se ba oe: YE day Gp in ing cing phuons php dy v6 ah He ‘ing, ming dg v8 higu gu ea newt hoe the cich tp can cle ‘un tiv cong nght vin hint. Ap dg link hom cde ot tinh ‘markesng cots trong dda kien in doh de thea nginh hie de, YE tn the: Trang bj A ang fp cho gut hoe akong isn nk toh eb marketing Heh. Gp ng hoe dm de a8 lng yu in Kin Uh ve Rnb tech does hot sng marketing cia don hig kinh doa dich wy nth tae Nn sage ci phuong pp guy tinh qui i, ebng ng ght hon “ing xi, pho bop dng bo ck nk quan he de chat ce, 1 63 gn qu ie bien Knh shan vee gud eh maeting co en a dt de ee mec iu ehiga le cs doanh ghey eth snuing moe es aed, Ye phuoms pp 8 hy ning: Cit ne la ng ye con «tp en ph hw ph pli ws ts 6 chev vn ese lng marketing is ee dcanhngiep. Thing gud 6 nag ye vo uns bn ho Sn tie md ge 3 chuye nga pi guy cae Sinn as - , gi phip ma tiny Neu Se at dng marketing ci daoh alt, 3. NOT DUNG MON HOe [Man tne de Ke fs hah 12 chums bao 6 3 pha tng ih ha Noi done Bao gin ee chung ching 1 dn charms 5 ‘Tron nny enh iy ong Ki ifn ea hin Veen Sone co tn qu dn hoot dong mieing eb dost nghigp Which su de ik; Pt deo iv mphien cov marketing: Pan ich hc ch hing; Phin dogn vif chan th tng. ng tide KE hope 10 mrksing, NDI dung ehh ea phn ny 1 ve phn din Se nig, ring hee thé ha gid ahien cu hn Hoh Ip boy marketing. Qua 858 xa dae ning phi hi ‘marketing ke nau mcd dank ahi eth a ch vs dade {81 ho ng vie pin dopn ys che th eng moe. ae ah Inging 0 sin phi, ech goth wt at Wt th Ni dn I Bo pe ce hamg chang 6 Jn ehamg 11 “rong 8 ni, i dng ehinh fh pang vie eh sch ca mrksing hin hp dco ich tp cin di thu ob mineting ich lve ig dng wn nin He NG ung chin woe tga trang nach va. chs amg dich woh ge ken pl Ge i, qui eo, quan ME We tn ph pn 9 mg tn Kt anh ch dng Il ish 2. Pn iy pn hing ee uli cing tong yu wih ui marksing so wm ein te ap he heh, he hin Ks hoa: gain ij kim so, ig cin in gis hat dg marketing cs daa nie 4. MIUONG PAP NGHIEN CUU MON HOC [Limi ks ge inh dag ng tron i dn Ae coh Doe. mg pi asm mien eri ea pipe We hing, leew ih ie Do dtm Fg sah ‘du eh in phim do Feh dae a do ne ie mv cing thm ga. nén ele mi quan Be ite wt he gun ‘rong Mu tr up KEL qu cba qu i ae i uy a agin sw Ad Vige net et mow be pi thy te a ‘gum it x, pi deep ch ich We ‘nh hie tung ep Rin ny me 1m ie en cat vl thy in ksh don coe ing ing, nly ci con np. Do ey, RA ght ci en rans aye ie ‘ole i & pi eh 20h 08 la hei i tums oh hy wi htm Kin Sous Ui it y ‘min NOV dung hin ca pn my 8 is hn ne rn, heey Rha eng ge agin wit vp hl hon marketing. Qua d6 Ub na gens un pap cay mrkting the nh ml ee doanh ght oS th la chon vi gc Tet hod ing vide ph don,t hn th rng mae tie dah ang to rin pf, ch thei hy 9 he Noi dung Da gm ele bums cha 6 Se cane Thong kin ny, noi dung chink ssp tng vin ce shin ih ei imag hin bop theo vich gp cin de thea mashing eh shag ned vio ng deh NOV dung chin cs i sae trang vin ch vy, cit tog dich x, uh i ci en phan pl eis ying io, quan Be i,t sap tt yo mpi ts hin da ch Ni amg I chung 2. Pn ay po dng ie aS ng tang qui in qui mavkating ho sm ing a ep he osc, ths hin KE Roach. quia i, itm st, dich a gi et dng murketng es doanh nie. 4. PHUONG PHAP NGHIEN CUU MON 11Ee smi Ka Be Ki 1 ae hg rang kind dn ch ‘a,c fch Boy. pharmg pp an nein ed I ap hip ihn he dig, loge ik Do de tet i fe, sin pli die dune g6 ru do oie at cg tie Mie how cing thin gi, md ee ra gaan BS Ue a rh gn trong. Niu amg hop KL ga ea ga nk ae gue mn ag ins i. Vge hice eam fe pn 3 ae «qui hte, ph Be pn eh mech Bing. hn ein nh hi wg ep hin ny ne Limon ge geht ve thé kin dans ce ing ing, "isc con np. Do vy, Ki nghién ey ein thang yen lien he ‘he iin ph eh, 80 ds Ls wha a "aonb oh my wh ta i doh Me gu iedue knh agit v8 ngbe tht kh doanh cho bn thin Ni on sete eaten Seaton es ‘Marking ich ke tha vi it Wg ne hiv ig the vit cic mom he She nT oe in ki dah, Van ba lich, Neh thuattigp thi. iL’ «dae knh noite vi nght tut Kink doanh cho bin thin, Ng on, in hoe cbs dong ede phuong pip did tea xi hoi hoe, phan ich ‘ng k,n nh os a sgt om ee me ng fn ie dang ed hie 8 Marketing uch tht i ia mi i 5 in hme OE i Sc mia hoe ke nhu Tam If Bee gun tink anh, Vn ho do "ih, Noh tha ph “Cheong KHALI LUAN VE MARKETING KHACH SAN, DU LICH 1.1, DINHINGHIA MARKETING 11. Ce phan phip pcan Marketing cn dang trong gunk van dug vi pi én. VT ‘ay, Bhd-eb hed. age dinh-mghia enh xc vir Gm WC Tnuking. Cé aida te id dah npn vé marketing then ee ge de sau, ong trang I marketing due i sn BO ning oat ng trong a Kink th rag, e6 mye itu di od he in dn, vo che kun Ech, ka ei li ry sinh ng ‘ha ea mgt gu ding vf it lon sn ps ode dich ww mio ‘cia sth dg en we a my aba xu vB ey hare faa cin mot doaah ng di vl abu oud due xe din. Nhe vr fnaketng dp tg hn bi eke hout dong, cx bin sa diy “Thi ning eu chin dure thd min cia ag es Sing thing qua ngs cutting. = Tiwi tgp ra si phim pis hop wn cf ng i din Bua sin ps dn ty nga ew ng sn i ve in hi Wh i op ind ng tn ng ea ding dod en ht cu cb ho va dm ol hua ca cho doan nip (Ce inh ghia Gu tin mda quia} makeing mo gu ‘oh bo i ie pin eb, ap KE hog, hye hig i 05, Ni Tin quan dr hing hos. dich i vj tub. Dya en ig ve (me ich cn nto hod nn eo ee ben thom Fs Chucong I KHAI LUAN VE MARKETING ~ KHACH SAN, DU LICH 1.1, DINH.NGHTA MARKETING 1d Ce phon php tp cin Marketing com dang trong gut inh van ng vi phi wa. ‘ay, bhd-o8 th den due dish nga hin. ic vr ven We Tmukeing. C miu te if woh aga wé marketing then ee ae he hac, ong tung Ii markedng doe hia tin 89 nh oat dng tong a Kink rng, e8 me teu di od Hoye in rin vo thé kya Kc, Kp el Tam ny sinh ans no ‘ha ca mgt itu dig vé etl in lode ch w no he big sytheh dng ince bo my nba xu vA bo ey hum faa cin mgt doaah agp dl vl aha ofa duce xe ink. Nhe oy ‘makeing de go hah bk ce hoa dong ca bin sa iy “Thy i hing nn ei eh de thd min cin agi is dang tha qua mpi et ong. = Tim vg asin pm phir hop Wi oo aga i din. «Bam sin phim dn ty ng eu ding se ita & ve hie i gi hb Bind ing ta jog tea ng eh tho eo it to cu cba ho vim oll hua ca cho oan nie (Ge dh ngha du thin ago qua tl marketing 8 me gu tah Bo g6m ve phan ch, fp howe the ign vam sox No Tan quan dn hing os dich 8 jeg. Dy tn J nm tr i, re ch cin Te gory hod mn cho ee Benth gis"i cn di niy. Tah eng ca marketing 1s sy te dong cia ct sh chien luge mackting eta doa aghitp v8 nhng abn too, ‘wsng makeing, Marketing tye quan ong I hia Kod Ce 5 tn tho cing Ina dain dou agg, tong nd le done i ie cing vot whan ut again Weald Coch hee ln Ken hau in, eh Re Te nhing de tung reng cb sin phe vi kin dounh tch de is phil de phaog pp tgp etn mackting rien eho gin dua ey su: sa ong thin pn ca rmaketing tinge tas th doar mehigp eS thé Kim soit ue mes on sow eae nao Sie. Nol ee bin si bit asin phim. id phn pi noe ‘if he hap tog thn phn marketing cin ed deh ph thom ce ya con nguno sn pn tpn giv ap chong ‘ah, ch we Khich Ning vi. quan i te, Du cng ef gh Ie ‘ig oach sn chin sich makeing mix cing Khas hon ses Ho 1, Anich manta ds ee tng abi tm do vy ‘hing tn ruyén meng 6 nghiait quan tong Tong maekting lich dung ti hp in de nah elm mis hom tong quiny “huyén hich uch mus at dng ce dich wy eb ag heb 1, it thi bi, de ch wy mo Rt don tha ‘nt ich Ku kn on mi wee agi inh daa Khe oy. ‘i'w ich san; den ic lc chads vas ehen. Du 1 8 ai gay ti gun Ne cang eu dim bio sing ‘syne dng st dng bay phng eo, eS tour dich ld lng Khe, mi qusn hk vi ee don nhidp Ke tong oh go gio knh dan du ch nay cing tn quan eons hom ‘Naim i, 8 pica omg maetng ib do dedi cba ‘so oli kh sn ch a reting ig phi rch hen ay oh ci b9 pin avkting beng dou aghiep ml sng re is ai by ph, mc nga tong dooth nghigy Teich hes af "uy intog dounhnghigp6u lh 3 making ee eh my ee nd ue ‘inh tam Any. Thin cong cba marketing I ay te dg cia ed thir hth are mariting ca dosh agp vd sng nh mt tetng mating, Marketing tay ot quan tpg Wl hla ok ce sc a hah tng audit a dan nghiep S006 9 a dose ade cing vol adong ia gus ye hice eho le het ing Khe nhrsin x08 an oi chink RD “i nig de trang ig cb sin pm v8 Kin dato Khch ‘2d ith ein ph 6c pho hip tip en marketing eng gn Ua ae ya 8a ‘Mor, ong thiah ha marketing is dong cic bign 36 18 douheshigp 6 thé ki soit due ni hon so whee aston Se got ee bin a bit ru: sin pn, i hn ph ne ita he hg, thin pn marketing canine chon ot £6 ttm ey con nga, i pi ron av ap chung ‘enh dich wy Khe hing wi quo i ee, Diu 8 eng 6 aha "gc heh i enh ih marketing mi eng ks Kn ton aa oi hit man thing dea egg shia hom do voy ‘hing in ean migng 8 9 pha quan tng, Trang mrtg ch sing tah pin dea en nh sn nu hm ong ude ok "ung Ruch ch mun vd og ee dich vy eb age ek; aie thi ght, ds ech vy mel vo kth doa dé the his ich A an om hia x vlc ela has he de tk Mc sgn ey le hae va a sep, in 1,08 aii guy gua We cing ch in a in, opin 6 cg, a deg bung pg eo, ele turd ch lees ng Ki, rm quan bd ke Se Coah ght he tong "sei neta Kink doanh dich aby cing tt na quan ip bon Na, fo dicot ong makeing nib, do de ein cha ‘in len Kh anu lich nan reting king pa a chsh ey nh is pin mackeng eng doth nphiep mak cng oe sia ms bo phn. moi gi tony Gosh nghigp Tick soe oe ‘uch dong. coanh hit ue vd aren ee eh vy eu ob hong th bj go han Ho pai macetng vin, Vi do, Ki Bh ie thi te na phbng Hoh san, thin 5 ork se bina oi Wo ee ch v 8 gn mpi ela Kh an Me ie en trong ela marketing ni 8 Is KhuynKhich Hich cman dng hag mbt deh cn cba dua hip ng BE cn tye ign duce cong vite ay, ong ce BinHe ha marketing cla ede doarh nghiep seh San ich pS dae ms ng tio Iu va Tim cho dan vis igo ageing sig ie thE tong ka hoch, TS cee bin vem tong Khdeh sn 08 stip de ef eh wi Khe dye rch iim Kaye ng ee dich wing, ie Un mahi vic ii i eh ve i vi bk hes ‘ogo ego dean th eho KASch sn, Cie hin ign mide in to et gic iu, eo mi Ke KP le oe. ‘Cie bin ph sin hing oi bg ke bo fm ef Wn hi. qin es ‘ine vik by ee Khu we chung ea Rich sp thang may. ip. xich ci din doe it ee phn Khe, eS thing iy tn fing thn : 1 Ki vin dng thay marketing vo i we inh nh ch inh ia marketing ph ie oem ang i au Dink neha marketing Ti ich thes enn ng lav mang mtn cs Kh in, {Gi marking 1 Host tog itm Ye many Kn yi he hong hi guy in mtn aon, + Coi tong th tp thing ta ghien cv marting san bat eu, mong mun cin du Ke, aking dng thee thi cen tans, e 26 tug ht quan Khe nim dim ho hast Sng rising egw qu, Dit my 6 apki & hien cts mrkine i ng ve quan ong then hh + Cie cong ty thinh vi ich sam py tate Un hs, oh ‘cop ven phi hop te vl han eg ho erg maken. Is ‘hong th a hg BH pat marketing vn. Vi dK ish Tam hit a peg KhSch san, thi amy Kh he bined toa Bee igh w 98 en nghi cs Kh sn. Mle ia un lrg cba markecng ni bp Khaya ich Khlch eh hn vi (fencing mid ch wos es donnh hit ing es hg hia ope cong igen, tong ee Kin KS hop rmrkting cin ie doarh agiep ch 9 ich ph dane ms gu chlo Lim eo inn vig ide dae in ing io Inf tong Kk houch, TS eee nbn ita tong khich yn es ip ce thin wi Khich ye rch if Kao eng ce ich io wig, ce engi wich gir. eh vw git A ‘og lo ke so deanh th cho Kc sp, Cae nd isn dae (Bo 30 df et ik hie, eho mi Ke BK Ie nec ei. Cie tga pp in ing ob ke Bo gm ee Win hu. quing cio ig ik iy ee kha we chung cia Kah sp thang may. ch hi Jin dage di & ee png Sch, ee thing ip en fing. 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