Teaching with Cases to Graduate
and Undergraduate Students
Robert F. Bruner, Benton E. Gi
up, Bennie H. Nunnally, Jr,
‘and Laurence C. Pettit
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‘mare studies are tools that are widely used in
tridaste and undergraduste education. Ie takes tie
{0 lear how to get the most out of them for both
‘scars and for their stadents. The process involves
Attention o some specific activites deel telat to
the Learning process. The careful selecuon of case
‘atria sof vital importance; itis «necessary st
Step. From there, instructors mus assure themselves
fof complete familiarity with the level and purpose of
the course, the background of the students, andthe
Intended outcome of the course. The remaining
lements involve seting an “atmosphere” in the
‘lassroom, which is conducive 1 leering vse
nd adjusting the overall classroom seiting and
‘maintaining a willingness to respond tothe challenges
Which each new cass brings.
Robert F. Bruner: Link Case Teaching
Strategy to Targeted Attributes:
The professional attributes we want to foster Ia
students should influence how we leach with case
Fe ear ot Uae of Wi ‘Cian
a
studies. Mastery of the toot and concepts of our
field would certainly rank atthe top of any lst of
bute. In this ote, I argue that mastery is 4
rnecessry, but not sufficient ease teaching ain ~ 10
propre students fr effective professional work, case
{eachers most aim for more. wil suggest some oer
aribates (the “whys") and eer seven pointers
‘ite teaching aimed at building thove ait,
The Work of Professionals Requires
‘More than Mastery of Core Knowledge
‘The philosopher, Alfred North Whitehead, sald,
“A metely well-informed man is the mos useless
bore on God's earth.” Whitehead argued for @
Scheme of education thet carried the student
‘beyond the absorption of information, and into
treater wisdom, and the ability to take ction,
Profesional edieation should strive for nothing
less Finance is no stranger to this need.
Tithe wake of every corporate financial ii, he
public is treated to anguished reflections on the
Inability of technically competent managers to
Anticipate and forestall the aftiate reckoning. One
Inemorable cra the bnkrupey ofthe Pens Cental
Rairod in 1970 aid hat the secures analysts could
report the numberof ralroad tes between Chicago
{nd New York but not how likely was the survival of
the newly merged fim,Exemplats in finance show us that exceptional
performance is 8 much a matter of what you do with
the important ides in finance, ats Anowing hose
deus. I encourage academic colleagues to comb the
writings by and boat leading practioner suchas
Peter ach, Warren Buffet, George Soros, Sam Ze
Henry Kravis, Richard Rainwater, the Bass brothers,
and even Michal Milken. Though often presented in
‘a overblown (end sometimes ant-intellecon) syle
that makes scholars anconforabl th exemple ive
us useful insights into tbutes that ae oundatons
‘oftheir soees. In dition ecical mastery, uch
ites include a sense of irony about technical
‘masey, familiarity with the imitation of the fools
and conceps of fiance, the ably to think steal
‘and “ouside ofthe box" andthe capability to geek
sand identify extraordinary investment opportunities.
‘Other stuibues are the ability to extract valuable
Information snd useful analyte insights from a noisy
cavironment, skilful bargaining, crealive deal design,
fuility in moving into and out of investment
positions, and a strong work ethic. Bxemplars
engage with confidence and sensitivity countries
‘and regions ouside of the United Stte, Foal
‘exemplars display a tough-minded empathy forte