David Polsky

420 Jefferson Drive #206 305.300.5866

Deerfield Beach, Florida 33442 dp6e57f0@westpost.net

CAREER PROFILE

Territory Marketing Sales Manager offering substantial experience in developing

, managing and executing sales, marketing programs for corporate retailers and m
anufacturers.
Extensive experience in multi location management, account management, P&L anal
ysis, field marketing, retail promotion, consumer behavior and outside sales.
Excellent background in conceptual planning and brand development. Detailed ex
perience in managing all operations associated with the launch and management of
branded retail restaurant franchise concept.

PROFESSIONAL EXPERIENCE
That Cool Company, That Cool Caf Franchise (January 06 March 10)
Founder / Manager
Researched, created and developed a quick service franchise restaurant concept f
eaturing a menu focused on healthier lite meal alternatives such as fresh salads
, fruits, yogurts and low-carb sandwiches.
Responsible for all phases of brand development, budgeting, financial projection
s, menu creation, advertising, store design and operations.
Negotiated all vendor contracts and agreements.

Elite Marketing Group, New Hyde Park, NY (August 2004 October 2005)
General Manager
Responsible for the start-up and on-going management of central territory office
for nationally recognized firm specializing in the management and execution of
on-premise marketing and customer acquisition programs for Fortune 500 type clie
nts.
Developed and trained office staff and independent representative personnel in a
ll areas of:
Account management
Outside sales
Direct promotion
Field marketing
Personnel recruitment
Program budgeting
P&L analysis
David Polsky / p. 2

American Field Marketing, Chicago, IL (November 1996 - August 2004)

Owner / Manager / Sales
Company created as a direct sales and promotional services firm offering compreh
ensive management, training and staffing of sales marketing programs within a de
fined territory.
Extensive on-premise marketing & merchandising, account acquisition and direct
promotion.
A field staff of over 100 individuals recruited and cultivated to execute clien
t programs.
Conducted extensive sales training sessions on program goals, product knowledge
and proper promotion allowing firm to consistently meet and exceed client objec
tives.
Extensive outside sales, P&L analysis and client consultation throughout all ph
ases of the business.

Companies Represented Include:

American Express, AT&T, Dunkin Donuts, Universal Studios, Harley Davidson, Wal M
art, Target, Costco and Delta Airlines just to name a few.
Program Highlights Include:
NHL All-Star Festivities, St. Paul, MN.
Harley Davidson 100th Anniversary, Milwaukee, WI
MLB Los Angeles Dodgers Vero Beach, FL
Universal Studios, Orlando, FL
Best Buy Grand Openings and In-Store Promotion
Wal-Mart Grand Openings and In-Store Promotion
Costco Grand Openings and In-Store Promotion

Media Passage Holdings, Inc., Seattle, Washington (July 1995 August 1996)
Central, Southern Territory Manager
Responsible for management of corporate sponsored, national event marketing pro
grams.
Directly responsibility for creating and monitoring program budgets and compens
ation plans.
Planned travel and territory routes to ensure sales and maximize program effici
ency.
Trained, managed, and oversaw independent marketing field staff of over 100 peo
ple.
Direct consultation with clients during pre-planning, execution and post event.
Extensive national travel in order to produce multiple programs to various U.S.
markets.
Clients included:
MBNA America, Pizza Hut, Compaq, Visa and 7-Eleven to name a few.
Highlights Included:
Three month relocation to Phoenix, Az to directly manage and oversee marketing f
ield
staff of 50 plus people for three weeks of corporate promotions for NFLs Super B
owl XXX.
Produced forty market promotional tour for World of Outlaws Sprint Car Racing Vi
sa card.
Managed national affinity, direct promotion campaigns for NFL, PGA, ATP, NBA, an
d NHL
sports organizations.
Consistently exceeded client expectations while outperforming all other managers
in the company.

David Polsky / p.3

Amcoa Glass Company, Inc., Miami, Florida

Director, Marketing and Sales (April 1991 April 1994)
Created and implemented marketing and sales strategies allowing Amcoa to emerge
from bankruptcy.
Identified and pursued specific markets in order to develop sales opportunities
outside the realm of the price war arena.
Handled all aspects of advertising and public relations in order to increase th
e recognition of Amcoa Glass as the leading manufacturer in its field.
75% travel to conduct on-going outside sales campaign throughout state of Flori
da.

U.S. Concepts, Inc., of Saatchi & Saatchi Advertising Worldwide, N.Y., N.Y.
Marketing Promotions Manager (October 1988 - March 1991)
Responsible for nationwide management and execution of corporate sponsored even
t marketing and entertainment programs.
Extensive national travel while scheduling and executing multi-site tours to va
rious markets.
Served as direct liaison between corporate sponsors and event management during
sight selection, logistics planning and public relations.
Directly responsible for managing all on-site promotions.
Supervised and contracted freelance work staffs of up to 50 people.
Clients included:
AT&T, Warner Lambert, Nike, Sony, Coca Cola Foods and Bacardi Imports just to na
me a few.
Highlights Included:
- Australian / U.S. Comedy Tour
- AT&T New Music College Tour
- Certs/Doritos U.S. College Comedy Competition
- Bacardi Imports National On-Premise Marketing Programs
- Vail Rocks
- Spring Fest Daytona Beach
- Rolling Stone New Music Tour
SPECIAL NOTES
Microsoft Office
Quick Books Accounting
Previous Series 7 License
Willing to relocate for career 0pportunity
EDUCATION
University of South Florida, Tampa, Florida
Bachelor of Arts Degree
Major: International Studies and Economics
Minor: Business Marketing and Economics
* References available upon request.