तज्जपस्तदर्थभावनम्॥२८॥

Tajjapastadartha bhavanam"
tad = its; japaha = repetition; tad = its; artha = meaning;
bhavanam = feeling

“When you remember it (the Divine) by repeating the word, the

word uttered gives you the feeling of the Divine.”

- Patanjali Yoga Sutra #28

This is an important sutra.    For example, if you say mango, the

word mango itself immediately gives you the idea and the
feeling of the fruit. If you are fond of mangoes your mouth starts
watering. There is an immediate visceral reaction. Say
Christmas or Diwali, it automatically generates the feeling of
gifts and celebration.
– the name of a God has to be told after understanding the meaning and
enjoying the same. A CD player plays the chant perfectly, but it will continue to
remain as CD player and will never become divinised. Only a person who
chants with faith knowing its meaning and focusing the awareness makes
progress.