ASSIGNMENT NO 4

LINK OF RESEARCH PAPER:

https://www.fao.org/3/w3241E/w3241e02.htm

SUMMARY:
Marketing research works for marketing management by providing valuable information in
decision-making. Marketing research itself does not make decisions, nor does it guarantee
success. Instead, marketing research helps reduce the uncertainty surrounding the decisions
that need to be made. To do that effectively, marketing research must be systematic, objective
and analytical.

The supervisor or other person initiating the study should provide guidance to the researcher in
the form of a brief survey. This document should state the purpose of the study, its objectives,
timeframe, budget in which the researcher should work on developing the research framework
and the period and period of any interim reports that the researcher is expected to produce.
do.
After reading, questioning and understanding the research summary the job is up to the
marketing researcher to respond by preparing the research design. The research design begins
with an accurate and, as appropriate, accurate description of the problem. This is followed by a
generation of hypotheses. There will then be an intermediate phase where the ideas
considered are repeated in a experimental way, i.e. a null form. This is most likely to be done
only if it is intended for statistical analysis. When research is at an all-time high, it is still
recommended that the development of ideas be developed. This should include other
considerations; depending on what is already known about the research problem one of the
three types of research can be done, namely exploratory research, descriptive research or
causal research. Before proceeding, the researcher should undertake a review process. It is only
when the analysis process has been considered that wild work, in the form of data collection,
has to be done. The final step in the design of the study would be to write a report. Customer-
focused marketing researchers will have identified from the beginning of the study which topics
and issues are most important to the person (s) who started the research and will evaluate the
content of their reports accordingly.