Final Term Exam

Course Title: Marketing management (M1)

Name : Muhammad Mojiz Reg: 2203150

QUESTIONS:
Q3- Think of your favorite stores. What they do encourages
your loyalty? What do you like about the in store
experience? What further improvements could they make?

The measures taken by my favorite store to increase loyalty

are:
1. The store has its own refund and return plans, which guarantee the customer
to come back for more points or redeem refunds.
2. The store also offers free home delivery to regular customers.
3. Returns or exchange of products is unconditional to the customers.
4. Members can also receive free consultation with product experts.

The store experiences that are very good are:

1. They maintain good hygiene and cleanliness in the store.
2. Product planning is easily accessible.
3. They give us free drinking water and other refreshing drinks.
4. The hospitality of the staff is excellent.
5. They maintain a large variety of each product category.
6. The store maintains a good customer lounge for those who want to relax.
7. They have feedback monitoring to take important customer feedback.
8. They provide free delivery service for up to 5 km.

Some of the improvements I have suggested are as follows:

1. They can have online platform so that customers can even buy their products
online.
2. It should be a place to book shopping for regular customers.
3. Buyers have a small discount offered by members or customers at a premium.
4. They should have a place to sell snacks inside for those who need a drink and
are hungry.

Q2- What are some of your favorite TV ads? Why? How effective
are the message and strategies? How they creating consumer
preference and loyalty and building brand equity?

Commercials are an important way of marketing for any company. Having a

strong product ad has a very good impact on the sales of the product. However to
make a good sales through advertisement they needs a creative advertisement
which can appeal a large population segment to buy their products.
My Favorite Advertisement that I remember is of a tetra pack milk called MilkPak
from nestle .The advertisement tries to show that the tea brewed in this milk
adds sweetness and fun to the family. On the creative side, the ad comes in the
form of short stories that are “still going on” that excite the product while people
may want to check out their website if there is anything new about their content.
Advertisers, on the other hand, are said to teach different cultures, languages,
social norms, gender roles, and relationships. So the ad is definitely trying to close
the gap between the extended family generation by conveying the message in a
very positive way and putting its product as a family choice. This may entice
people to buy those items during family time. Likewise the new concept of the
series is very creative and raises curiosity. They create popularity and loyalty by
re-creating an emotional appeal and providing a family connection to the product,
which helps build strong brand ownership.

Q4: Which brand and product do you feel successfully speak to you
and effectively target your age group? Why? Which one does not?
Explanation:

The brand and product "talking to us" and any specific target group should need
to be clear because a specific target group has different needs.

for example. The young and teenagers prefer trending and fashionable product,
products that provide advanced technology etc. Brands like Apple, Zara, Puma,
Adidas, Fossil, Harley Davidson etc. is able to attract young people as it offers the
beauty of fashion which are produced keeping in mind the needs of target group.
at the same time these brands use an ad that is able to attract the attention of the
audience.

while on the other hand brands like Johnson & dove which usually produce baby
items, etc. can not attract young people because they do not produce the goods
of this target group or cannot create a successful product image of this target
group.
 
Q5: Marketing shapes consumer needs and wants versus
Marketing merely reflects the needs and wants of
consumers.?
It is difficult to determine whether marketing is shaped by consumer needs
and wants or simply reflects consumer needs and wants. Advertisers strive
to meet the needs and requirements of their customers. They use many
strategies to achieve their goal. They also build customer relationships. They
try to understand what we want and what we do not want. They do
advertising and other marketing channel. They make attractive products and
offer the best services possible. Yes, marketing can shape consumers 'needs
and wants by influencing customers' mindset. They beg and beg.
Sometimes, we buy something we do not use. If, we feel satisfied about
that, maybe we will buy it again. We do that behavior by accident. From
that, I know that marketing shapes the needs of consumers and those who
already want it. In advertising, consumers have our needs and wants. We
are different, we live in different places, so we have different needs and
requirements. We show advertisers what we need and want, so they can. As
a good person, we should know what we really need and want. Advertisers
may attract our attention, but we must be careful. We buy what we need to
buy it. We cannot be greedy. Yes, man is not satisfied. As long as we have
money, we always have needs. I think, marketing only knows that their
products and services are for sale. They only communicate through their
products or services. We have to be careful about all the things it offers us in
marketing. We have to make the best decision in marketing.
Q1-As marketers increasingly tailor marketing programs to target
market segments, some critics have criticized these efforts as
exploitive especially evaluating marketing programs that target the
poor, claiming they often employ stereotypes and inappropriate
depictions. Others counter that targeting and positioning
---------------???

As retailers grow and develop marketing programs designed for specific market
segments in Asia, some critics have criticized these efforts as exploitative.
Examples include marketing tobacco and alcohol to uneducated Asian people, and
hiring Asian women to talk about imaginative ideas and misrepresent them in
advertisements. Some argue that targeting and placement is important in Asian
advertising and that these marketing programs are an attempt to engage with a
specific group of consumers.

Marketing in specific consumer groups, or targeted marketing, is one of the most

important concepts in advertising. Retailers have, over the years, identified their
customers, and directed their efforts in influencing their purchasing decisions.

Is targeting a few people abusive? Yes, indeed. But, the same is true of almost all
other types of marketing. He is trying to take advantage of a need, a need and a
market that he may not yet have met. Prior to the 1960's most advertising
ignored small ethnic groups and large purchasing power for large groups of
people. There was an opportunity for companies to talk to the market, which has
significant purchasing power, which had not been dealt with before. Is that
wrong? That's how marketing works: Get agap, make a gap adjustment plan, and
market in that gap. That is a wise business practice. If companies do not take
advantage of their opportunities they will fail. Now, none of the above gives
companies the free license to do whatever they want, especially when it comes to
my own one, which is completely different: Marketing children and those who can
be held accountable for their actions. Even as an adult, if I can make a sound
decision for a purchase, I should not be put under a market that could have a
negative impact on me; And the children certainly are not able to make that
decision. However, as an adult parent, I have to take another responsibility on
purchasing products advertised by children. I must teach my children right and
wrong; what is the need compared to the need; what is affordable compared to
what is not. Companies that choose to direct their marketing efforts to a
particular market segment have a responsibility to consider the ethical
implications of what they do. Socially responsible marketing calls for targeted
marketing that not only serves the interests of the company, but also the
interests of the target audience and the general public.

Q6: Differentiate between fads and trends with the help of an

example from new world after covid -19?
A fad is a product that has little, if any, utility but is characterized by a quick rise in
sales and popularity followed by a quick decline in sales and popularity. This quick
rise and fall in sales is because fad products usually do not satisfy a strong
demand of costumer

Examples of fads include the Pet Rock, Pokémon Consumers who purchase fad
products engage in variety-seeking buying behavior
A trend is something that is fun or popular at some point. Although the trend
usually refers to a particular fashion or entertainment style, there may be a
tendency for warmer temperatures (if people follow global warming trends).