Professional Documents
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Summary Notes
By Andrew Ma aka shinny.
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Unit 3: Corporate Management
Area of Study 1: Large-scale organisations in context
Large Scale Organisations
Organisation: An organisation is an entity that enables groups of people to work in a planned and coordinated way to
achieve a common goal or objective.
Classifying a Large Scale Organisation
Number of employees: Greater than 200
Revenue (Gross Income): Sales are in the millions of dollars
Total assets or market capitalisation: More than $200 million
Profit after Tax: Profit is in the millions
Extent of Operations: Multinational or transnational
Management Structure: Clear distinction of power between owners and managers
Note: Not all criteria must be met to be classified as a large scale organisation.
Types of Large Organisations:
Private Sector: The private sector refers to the part of the economy which is controlled by private individuals or
groups of individuals who are not affiliated with the government.
o Corporations (Companies): Companies aim to make a profit or add value to their net assets through the
manufacture or trading of goods, or the provision of services. Corporations may either be public or
private.
Public Companies: Public companies are companies that have registered its securities to be sold
to the general public through a stock exchange such as the ASX, and hence have members of
the public as its owners.
Private Companies: Private companies are companies that have up to 50 privately selected
shareholders.
o Charities and Foundations: Charities and foundations aim to provide goods or services or funds for the
alleviation of specific social problems or for the broader benefit of the community. Funds are often
generated by promoting a public profile. Also known as non-government organisations (NGOs).
Public Sector: The public sector refers to the part of the economy which is controlled by the local, state and
federal government.
o Government Departments: Government departments aim to provide a high level of service within a
specified field. Government departments may exist within the local, state or federal levels of
government and aim to achieve social and political objectives of the government, while operating within
the limits of their budget and relevant laws.
o Government Business Enterprises: GBE’s are government owned organisations that are often self-
funded, and hence aim to provide a service whilst also pursuing a profit. GBE’s are often corporatised.
Corporatisation: Corporatisation is the process of a public sector organisation operating as if
they were part of the private sector, and hence be predominately aiming to make a profit.
Public Private Partnerships (PPPs): PPP’s are government services or private business ventures funded and
operated by a partnership agreement between the government and one or more private sector companies.
Therefore, they are a collaboration between the public and private sectors.
Privatisation: Privatisation refers to the process of an organisation changing from the public sector to the
private sector.
Benefits of Large Scale Organisations
For themselves:
o Economies of scale: Economies of scale implies that mass production and bulk buying will lower costs
per unit of output, and therefore allow outputs to retail at a lower price.
o Financial Benefits: Becoming a large organisation allows more capital to be available, thus allowing
greater potential for growth.
o Specialisation: Large scale operations allow the organisation to specialise into fewer services, which
possibly allows an increase in efficiency.
For society:
o Provide employment: Large organisations directly offer jobs within them, as well as indirectly to their
suppliers and customers.
o Develop an industrial base and stimulate infrastructure growth: Large organisations have the capital
and expertise, as well as the support of the government to perform large-scale projects.
o Earn export income: Exports, particularly those of secondary products, allows more money to enter the
country; increasing the country’s economic strength and decreasing the country’s trade account
(surplus/deficit).
o Increased standard of living: Large scale organisations increase the standard of living within society by
providing a wide range of products and services to consumers.
o Encourage World’s Best Practice: Competition between LSO’s encourages all organisations to strive for
world’s best practice status.
World’s Best Practice: World’s best practice refers to a comprehensive, integrated and
continuous approach to apply and improve upon world-class standards of performance to all
aspects of an organisation.
To capitalise on such benefits, mergers and acquisitions often occur in order to increase the size of an LSO.
Merger: A merger takes place when two or more organisations join together to form one larger organisation.
The use of this term, as opposed to acquisition implies that both parties have taken a degree of equality.
Acquisition: Acquisition refers to the purchasing of all of an organisation’s shares and assets by another
company. Also referred to as a takeover.
Disadvantages of Large Scale Organisations
For themselves:
o Diseconomies of scale: Diseconomies of scale occur when operating on a large scale causes negative
implications on the organisation or its stakeholders. Examples are;
Environmental damage
Management inefficiencies
o Less Flexibility: Inability to change quickly to market demand.
o Legal implications: Large scale organisations are subject to greater legal scrutiny due to their significant
implications on the flow of society.
For society:
o Offshoring: Offshoring refers to the act of relocating business processes from one country to another.
o Large payments to senior executives: In recent years, many senior executives had received millions of
dollars when they left or were dismissed from an organisation, even if their actions had initially
financially damaged the organisation.
o Importing of overseas raw materials and goods: Criticism has been targeted at large organisations who
import significant amounts from overseas, which in turn could damage local industries.
The Environments of a Business
The environments of an organisation are the factors which influence its strategies, processes, policies, procedures and
performance.
Internal Environment: The internal environment refers to the factors intrinsic to an organisation that can influence a
change, over which management has almost complete control.
Micro Environment
o Employees
o Shareholders
o Organisational structure
o Management style
o Resources
o Corporate culture
o Policies and procedures
External Environment: The external environment refers to the factors and influences which management has some to
little control over.
Operating Environment: The operating environment refers to the external factors which interact directly with
an organisation which can influence a change, over which management has some to little control over.
o Suppliers: Large organisations require a reliable input of supplies, such as raw materials, equipment and
external services.
o Creditors: Large organisations also require sources of finance to fund their objectives.
o Customers: Customers are ultimately the source of revenue for an organisation. The revenue generated
is proportional to the number of customers, so customer satisfaction is central to business success.
Generally, customers will expect an increasingly superior product at a competitive price.
o Competitors: Competition from other similar producers will divide the potential profit of a market
between the participating organisations. The nature of business means there is always potential for new
competition, particularly due to globalisation meaning international competition is a new factor.
o Special Interest Groups: Special interest groups can impact on the activities and decisions of large
organisations. These include trade unions, which represent employees in certain industries, consumer
groups, which represent consumers in particular industries or broader areas and lastly, special issue
groups which deal with issues that affect society.
Macro Environment: The macro environment refers to the factors external to an organisation that can influence
a change, over which the management has no control.
o Economic factors: Economic factors are made of quantitatively measured factors which relate to the
state of wealth in the nation. Examples of economic factors are:
Lowered consumer spending during a recession
Difficulties in borrowing money due to increased interest rates
Greater expenses in importing due to a fall in the Australian dollar
Inflation
Rising oil and fuel costs
o Society’s attitudes: Social factors are aspects which influence the decision making of consumers, and
hence, that of the large organisations, as they must adapt. Social factors most often affect the moral
judgements of the consumers. Some examples are:
Greater concern and awareness for the natural environment
Greater concern and awareness for worker conditions e.g. Sweat-shop labour
o Legal factors: Legal factors refer to the current laws which restrict the actions of organisations.
Examples are:
GST and taxes
Water restrictions
WorkChoices
Legislative compliance
Health and safety such as operational health and safety laws (OH&S)
o Political factors: Political factors refer to the current situation of the political scene. Examples are:
International trade agreements
Upcoming federal election
War
Water restrictions
o Education and training conditions: Education and training conditions are important to organisations, as
they cannot afford the infrastructure to train employees capable of driving an organisation’s objectives.
As such, the majority of education in a country is provided by its schools and universities. Examples are:
Technical and technological skill levels
Academic skill levels
o Technological factors: New technology, and the type that is available to the organisation is now an
important factor in business success. A limitation in terms of technology may prove to be a competitive
disadvantage. Examples are:
Business-to-consumer (B2C) or business-to-business (B2B) e-commerce transactions
Higher productivity in production as a result of technology
o Environmental factors: Environmental factors refer to the state of the natural environment of Earth,
and its influences on the manner in which we live. For example;
Global warming
Drought in Australia
Factors Preventing Control of the Environment
o Forces change dramatically and quickly
o Lack of planning and analysis
o Lack of funding
o Lack of communication and evaluation
Stakeholders
Stakeholders: Individuals or groups of people who have a vested interest in the performance and activities of an
organisation.
Main Stakeholders:
Shareholders: Shareholders are people who have a financial stake within the organisation, and as such, are its
owners. Owners will receive profit, or suffer losses according to the performance of the organisation.
o Interests: Increasing the value of their investment through capital gains and greater dividends from
increasing company profits.
Managers/Employers: Managers are people employed by the organisation to perform managerial work within
the organisation. However, as they are employed, they are not actual owners of the company and are instead
paid a salary.
o Interests: Increasing their salary/wage, job security and working conditions.
Employer Associations
o An employer association is similar to a union, but consists of employers protecting and promoting their
interests. An example is the Master Builders Association
o Interests: Same as employers
Investors/Lenders: Investors and lenders refer to sources of money external to shareholders, such as
individuals, financial institutions or other organisations. The invested funds of these people will be more secure
under strong organisation performance.
o Interests: Maintaining security over invested funds and interest resulting from these.
Employees: The staff of an organisation are directly affected by its performance, particularly through work
environment, opportunities as well as job security.
o Interests: Increasing their salary/wage, job security and working conditions.
Trade Unions: A trade union consists of a collective of people who perform similar work who have united in
order to protect and promote their common interests. The majority of unions are represented by the Australian
Council of Trade Unions (ACTU) at a federal level, and the Trades Hall Council (THC) at a state level.
o Interests: Same as employees.
Suppliers: Suppliers sell inputs to organisations, and thus rely on the strong performance of these organisations
to continue buying these inputs and paying reliably.
o Interests: Maintaining a repeat customer.
Customers: Customers purchase the outputs of an organisation and rely on the strong performance of these
organisations to produce an acceptable price and quality.
o Interests: To be able to purchase goods or services at the highest quality at the lowest possible price.
Government: The successes of organisations generate wealth within the country, and increase taxation revenue
for the federal government.
o Interests: May vary, but typically favour the profitability of organisations as it closely relates to the
country’s standard of living, and generates more taxation revenue. Conflict may occur in excessive
industrialisation or environmental issues.
Industrial Tribunals
o Industrial tribunals are institutions that perform certain tasks relating to employee relations. An
example of an industrial tribunal is the Australian Industrial Relations Committee (AIRC).
o Interests: Resolving industrial disputes, creating and upholding ideal employee relations laws
Local Community: Organisations provide goods, services, employment and training that may not be possible
without them. Large organisations can also affect the natural environment positively or adversely.
o Interests: Typically favour the profitability of organisations to gain the economic benefits, but may often
conflict in terms of environmental damage.
International Community: The international community particularly has a stake in the issues of product pricing,
global warming, worker conditions and sustainability.
o Interests: Typically favour environmental concerns, but also product pricing due to the effect it has on
the global market.
Organisational Performance
Objectives and Strategy: The task of management is to achieve the objectives of an organisation, through the planning
and usage of strategies.
Strategies: A strategy is a planned course of action that uses an organisation’s resources to achieve an outcome or
advantage in support of its objectives.
Organisational Performance: Organisational performance is measured by the extent to which an organisation meets its
goals, given the constraints imposed upon it by the macro and operating environment.
Effectiveness and Efficiency
Effectiveness and efficiency are two broad concepts which evaluate organisational success.
Effectiveness: Effectiveness refers to an organisation’s ability to formulate and achieve suitable objectives.
Efficiency: Efficiency refers to how well an organisation uses its available resources in achieving objectives.
Productivity is a measure of efficiency.
Productivity: Productivity refers to the relationship between the inputs used per unit of output in achieving
organisational goals.
Key Performance Indicators
Performance indicators are precise and measurable criteria used to measure an organisation’s performance.
Financial Key Performance Indicators: Financial KPI are quantitative monetary or numerical indicators which
relate to financial data.
Non-Financial Indicators: Non-financial KPI are quantitative or qualitative non-monetary indicators relating to
non-financial data.
Benchmarking: The act of comparing an organisation’s level of performance currently being achieved to the
leading organisation’s outcomes in a particular performance indicator.
Criteria for Evaluating Performance
Specific: Factors to be measured must be specific
Measurable: Quantitative data, or qualitative data that can be compared and standardised
Achievable: Must be able to be achieved
Relevant: Relevant to the goals of the organisation
Time-related: Must be measured within a particular timeframe
Evaluation of an Operations System
Time lost due to lost time injuries per year: Lost time injuries refer to injuries that occur at work as a result of
an employee conducting their job which result in the employee’s prolonged absence.
The frequency of understocking or overstocking per month
Productivity in terms of input per unit output for a particular product over a time period
Time spent on repairing equipment breakdowns
The extent of maintenance of workforce levels and minimisation of labour costs
Customer satisfaction levels of the product
Number of defective products per month
Sales numbers of the product
Number of product returns per year
Evaluation of a Human Resources System
Absenteeism levels: Absenteeism refers to frequency of employees being late or not showing up to work over a
period of time.
Staff turnover levels: Staff turnover refers to the rate at which employees leave an organisation over a period of
time, expressed as a percentage of the total workforce.
Job satisfaction levels as measured from surveys
Employee motivation as measured by interviews
Degree of participation and consultation by employees in the decision making process as measured by an audit
Quality of communication channels between employers and employees as measured by a survey
Level of employee morale as measured by a survey
Values that are prevalent among the organisation as according to interviews
Incidences and frequency of strikes and industrial action
Employee satisfaction as measured from exit interviews
Employer of choice ranking
Evaluation of the Triple Bottom Line
Annual profit: Profit refers to the difference between the amount of money earned and expended in an
organisation’s operations.
Market share: Market share refers to the proportion of the total market that a particular company or product
controls expressed as a percentage
Corporate ethics and social responsibility rating
Environmental complaints
Area of Study 2: Internal Environment of Large-Scale Organisations
Organisational Objectives
Organisational objectives are outlined in two important statements;
Vision Statement: A philosophical statement that describes the future direction and outlook of the
organisation.
Mission Statement: A broad statement that provides insight into the core beliefs and values of an organisation,
and the reasons why the organisation exists.
Management Structures
Management Structure refers to the division and hierarchy of positions within an organisation.
Organisational chart: A visual representation of the formal structure that coordinates work activities and sets out the
roles and responsibilities of the members of an organisation.
‘Structure follows Strategy’: The type of management structure implemented in an organisation is determined by the
one which aids organisational strategies, and thus objectives most. This is because the purpose of a structure is to
provide the chain of command which sets out the roles and responsibilities of employees, to ensure the company is
organised in the pursuit of its objectives.
Organisational Patterns
The main patterns seen in an organisations structure are usually;
Vertical Specialisation (Level of Centralisation)
o Vertical specialisation refers to the hierarchy of formal authority and decision making within an
organisation. This commonly takes the form of either;
Centralised structure (Tall): A centralised structure is one where the responsibility and decision
making power primarily resides within upper management.
Advantages:
o Decisions can be made quickly
o Communication lines and expectations are clear
o Consistency to decision making
Decentralised structure (Flat): A decentralised structure is one where some responsibility and
decision making power is delegated to lower level management and staff, so that decision
making is shared and occurs in a multidirectional fashion.
Advantages:
o Higher job morale and satisfaction from employees
o Frees up time for senior management to concentrate on strategic decision
making
Horizontal Specialisation (Departmentation)
o Horizontal specialisation refers to the division of people and resources within an organisation into
groups or departments. The three main bases used are;
Functional Model Structure: Employees are divided into departments based on organisational
functions. E.g. Human resources, marketing, operations, finance, research and development
departments.
Advantages:
o Efficient use of resources
o In-depth skill specialisation and development
o Excellent coordination within functions
o High quality technical problem solving
Disadvantages:
o Poor communication across functional departments
o Slow response to external changes, lagging innovation
o Responsibility for problems may be difficult to pinpoint
o Limited view of organisational goals by employees
Divisional Model Structure: Employees are divided into department based on divisions other
than functions, such as geographic area or product or target market.
Advantages:
o Fast response and flexibility in an unstable environment
o Fosters concern for customers’ needs
o Easy pinpointing of responsibility for product problems
o Emphasis on overall product and division goals
Disadvantages:
o Duplication of resources across divisions
o Less technical depth and specialisation in divisions
o Poor coordination across divisions
o Less top management control
o Competition for corporate resources among divisions
Matrix Model Structure: The matrix model combines both the functional and divisional model.
This means employees are divided into both a function department, and a division.
Advantages:
o More efficient use of resources than single hierarchy
o Flexibility and adaptability to a changing environment
o Development of both general and specialist management skills
o Interdisciplinary cooperation, expertise available to all divisions
o Promotes teamwork and leads to synergy
Disadvantages:
o Frustration and confusion from dual chain of command
o High conflict between two sides of matrix
o Many meetings, more discussion than action
o Human relations training needed
o Power dominance by one side of matrix
Typical Management Structure Styles
Mechanistic/Bureaucratic structures are characterised by;
Tall hierarchical structures
Centralised decision-making
Clearly defined roles and responsibilities (i.e. High division of labour and specialisation)
Formal rules and procedures
o Focus: Organisational efficiency
Organic structures are characterised by;
Flat hierarchy
Decentralised decision making
Informal processes and flexible in nature
Multidirectional communication flow
Multi-skilling encouraged (i.e. Low division of labour and specialisation)
o Focus: Innovation and motivation of staff
Network/Virtual corporations are characterised by;
Significant outsourcing of functions to other organisations
Upper management exerts control over organisations that it has outsourced to
o Focus: Cost saving and adaptability to a volatile market
Outsourcing
Outsourcing: Outsourcing is the process of an organisation sub-contracting operations to be performed by a
third-party company. The advantages of outsourcing are;
o Allows the organisation to focus on core activities
o Reduces operational costs and saves time
o May increase quality and efficiency by having a third-party specialised in providing a particular service
o Allows flexibility
whilst the disadvantages are;
o Loss of control over the areas of the operations of the business
o May cause quality problems
o Can create a negative image for the company if the outsourcing involves an ethical dilemma
Corporate Culture
Corporate Culture: The set of key values, beliefs, understandings and norms shared by all members of an organisation.
The Two Levels of Culture:
Official (Surface Level) Culture: The official culture is the impression that is given to the public, and thus
produces the company’s image. This can be identified by;
o Uniform
o Company logo
o Symbols and slogans
o Physical appearance of employees
Real (Deeper Level) Culture: The real culture is the set of values and beliefs actually prevailing within an
organisation. It can be identified by;
o Language
o Behaviour
o Customer relations
o Management styles exhibited
Learning Culture:
Learning Culture: A learning culture is a corporate culture in which all members of an organisation are open to
personal change and new knowledge that improves organisational performance. This fosters the creation of
new ideas, more efficient work practices and innovation.
Strong corporate culture creates:
Motivated staff with high levels of job satisfaction and company loyalty
Increased productivity and quality
Managers can encourage a positive culture by:
Leading by example
Providing training
Providing a clearly defined vision and mission statement
Providing rewards and incentives for desired behaviour
Recruiting employees which foster a good culture
Management Roles (POLC)
Planning
Planning is the process of setting objectives and deciding on the overall strategies to achieve them.
Levels of Planning:
Strategic Planning Operational Planning Frontline Planning
Timeframe 3-5 years in advance 1-3 years in advance Daily/weekly/monthly
Conducted by Senior management Middle/departmental management Supervisors and forepersons
Focus Turning organisational goals into a Providing intermediate goals to Ensuring the successful operation of
reality reach organisational goals the organisation
Steps in Planning (SADIM):
Analyse the
Develop and Monitoring and
Setting current situation Implementing
evaluate reviewing
Objectives and future the plan
alternatives results
oppotunities
1. Setting objectives: The organisation sets new goals, and redefines existing goals.
2. Analyse the current situation and future opportunities: The organisation audits their position through a SWOT
analysis. A SWOT analysis is a technique that assists in planning by identifying and analysing the organisation’s
internal strengths and weaknesses, and its external opportunities and threats.
Internal to Strengths: Organisations attempt to maximise the breadth of strengths
organisation Weaknesses: Organisations attempt to minimise the breadth of weaknesses
Communication Channels One-way from top downwards Same as autocratic except; Multi-directional Primarily top-down, but Multi-directional
only Information presented to staff Reactive praise is primary form channels for bottom-up do exist Reactive praise is primary form
Reactive criticism is primary is selective with the intention of of feedback Feedback is objective and fact- of feedback
form of feedback accentuating the benefits of Informal communication used – based Informal communication used –
Primarily formal decisions often verbal Informal communication used – often verbal
communication e.g. business often verbal
letters Provision of information to staff
Lack of information presented regarding policy decisions
to employees regarding
decisions
Orientation Task oriented Same as autocratic except; Employee oriented Task oriented Completely employee oriented
Low levels of trust in employees Managers are slightly Substantial trust in employees Moderate level of trust in Substantial trust in employees –
Managers are not concerned concerned about the welfare of Emphasis on personal and employees supervision and monitoring is
about the welfare of employees employees professional development of Focus on fostering an kept at a minimum
employees environment in which staff Emphasis on personal and
Focus on improving suggestions are valued professional development of
relationships between employees
employees and management Focus on improving
relationships between
employees and management
Delegation of decision-making Managers have total control Same as autocratic except; Decision making is made by Decision making is made by Total delegation of decision
responsibility and responsibility of decision The benefits of decisions are management but involve management but involves making and tasks to employees,
making explained to employees participation by employees in consultation of employees in except those concerning
No input by employees in the process the process resources and timelines
decision making
Decisions are not explained to
employees
Mode of motivation Wages Same as autocratic Wages Wages Employees tend to be self-
Material incentives Feelings of worth, importance, Material incentives motivated, but may require
Pressure on employees to meet achievement through non- non-material incentives if any
outcomes or otherwise face material incentives. i.e.
punishment or termination of employee of the month awards
employment etc.
Strengths Communication is clear from Same as autocratic except; Clearly communication Same as participative except; Promotes creativity and
upper to lower levels Employees are more inclined to throughout the organisation as Employee to employer relations development of ideas
Workers’ roles are clearly set accept decisions such as employees are kept informed are positive, but to a lesser Promotes development of
out allowing accountability and employment agreements as Fosters positive and trusting extent alternative processes which
ease of monitoring they are persuaded of its employee to employer relations Employees’ ideas may help the benefit the individual and
Problem solving and decision- benefits Employees are highly motivated decision-making process organisation
making is quick as discussion Employees are more trusting of and accept management Less time consuming than the Enables employees to establish
does not take place – ideal for management, and thus more decisions as they have participative style and improve skills
unfavourable conditions positive towards the contributed Allows managers greater
High degree of consistency in organisation Utilises the full potential of control over the proceedings of
managerial behaviour and employee talents and skills the decision-making process
procedures Lines of communication and
High degree of predictability in accountability are clear
outcomes Promotes a positive corporate
culture
Promotes synergy throughout
the workforce
Employees have more expertise
in their field and thus are in a
better position to make certain
decisions
Weaknesses Poor employee to employer Same as autocratic except; The quality of decisions in Consultation is a time and Lack of task orientation,
relations, resulting in poor Attitudes of distrust and regards to organisational resource consuming process – productivity and direction if
morale frustration still exist as they objectives may be questionable although not as much as in the employees are not suited to
Encourages excessive attention have not been involved in the Excessive amounts of time and participative style this style
to detail in production for fear decision-making process, other resources are used in the Employees who are not Lack of accountability for
of making mistakes, thus although to a lesser extent decision-making process consulted may feel ostracised managers
lowering productivity Inconsistency in policies and A consensus is difficult to reach Employees may not respect
Constant supervision required procedures may occur as a Some decisions should not management
Difficulty in establishing a result of multiple channels of involve input by the lower Tends to be inappropriate for
positive culture input levels of an organisation many tasks such as the creation
Ideas and skills of employees Unpredictability in outcomes as of employment agreements,
are not utilised a result of different unless the staff are highly
Creates resistance among interpretation of policies experienced and motivated
employees, possibly leading to Perceived lack of authority may
industrial disputes or reduction lead to insecurity among staff
in commitment to A consensus is difficult to reach
organisational objectives
Processes and hierarchies are
convoluted and inefficient in
passing information
Inflexible and unable to deal
with change
Policy Development
Policy: Policies provide a general framework for guiding an organisation’s decision making and action. Thus, policies will
reflect the organisation’s mission statement and objectives. Policies are developed for any areas where guidance is
believed to be necessary, such as adherence to legislation, OH&S (occupational health and safety), bullying and sexual
harassment, equal opportunity and privacy. Policies are developed as follows;
1. The pressure for developing a new policy exists and is identified
2. Research is conducted
3. Stakeholders of the policy are consulted and their opinions considered
4. A draft policy is circulated to all stakeholders, and any flaws should be modified
5. The policy is finalised and issued to all stakeholders
6. The policy is reviewed after a certain period of time
Procedure: Procedure refers to the series of steps involved in implementing a policy.
Management Skills
Skills are the abilities which result from knowledge, aptitude and practise. Skills are measured in terms of
competencies.Competency refers to the level with which managers and employees are expected to reach with respect
to a specific skill so that they may perform their roles efficiently and effectively.
Communication
Communication is the act of transmitting information. Its two important aspects are;
1. Transmission of information
2. Maintenance of positive personal relationships
The different forms of communication are;
One-to-one personal communication is verbal communication that occurs between two individuals. The
advantage of this is it generates commitment and enthusiasm due to its direct personal appeal. In addition,
feedback may be given immediately.
Written communication is communication through written or typed documents such as memos, reports and
letters. The advantage of this is it allows the recipient to maintain a record of the information presented.
Electronic networks is communication through electronic means such as email or SMS. The advantage of this is
it is fast and resource-efficient.
Committees are groups of people which communicate together in a group meeting. Committees may be built
into the structure of an organisation. The advantage of this is multiple sources of input are obtained, while
information is also communicated to multiple individuals at once.
Conferences are typical highly formal meetings to communicate between groups. The advantage of this is the
exchange of information between many individuals can take place.
Noise in communication refers to any factor which blocks or distorts the message which is intended to be transmitted.
Noise can be reduced or lowered by;
Moving to a more suitable location
Adopting a level of language which is understandable by the recipient
Showing interest in the concerns of the recipient
Seeking feedback from the recipient regarding the effectiveness of the form of communication
Trialling communication channels in advance
Negotiation
Negotiation is the process of discussion between two people to resolve a conflict by arriving at a mutually agreeable
outcome. The five stages in the typical negotiating process are;
Time-Management
Time-management is the process of conserving time by managing its use in the most efficient manner. Time is regarded
as one of the scarcest resources to an organisation. As such, time-management is imperative to properly manage time
by a systematic approach such as;
Setting out tasks to be done Allocating time to particular tasks
Delegating tasks Building in deadlines and other controls
Establishing priorities among the remaining Periodically reviewing the plan in operation
tasks
Delegation
Delegation is the handing over by management of specific tasks to subordinates. These employees are given an
adequate level of authority to perform their task, but the ultimate responsibility lies with the manager. Tasks suitable to
delegation include repetitive and time-consuming tasks, the collection or organisation of data and tasks that develop
and train employees for future roles. Tasks not suitable for delegation include strategic planning, high-risk decisions,
high-cost decisions, confidential matters and highly specialised areas in which employees lack training.
Three advantages of delegation are;
If the manager is absent, employees may continue working. Consequently, employees may also develop
more efficient methods of performing tasks
The manager saves time, allowing more time to be spent on managerial tasks such as strategic planning
Delegation shows the faith of management in staff, allows employees to show initiative and promotes skill
development of staff, leading to increased job satisfaction and motivation
Decision-making and Problem-solving
Decision-making is the process of making choices among possible courses of action, whereas problem-solving consists
of making a series of decisions to rectify a problem. Decisions are made either to solve a problem or take up an
opportunity. The decision-making and problem-solving process is;
Decide on Develop Select the Evaluate the
Define the Outline the preferred
the cause of several effectiveness
objective facts alternative and
of the solution
the problem solutions implement it
Departure Recruitment
Exit
Selection
interviews
Terminating Establishing
Counselling/
Induction
advice
Maintaining
Career
Training
development
Performance
management
The employment cycle is a model outlining the stages that an organisation sequentially performs throughout an
employment relationship. This cycle moves through an establishing process involving recruitment, selection and
induction, a maintenance phase involving training, performance management and career development,
followed by a termination phase involving counselling, advice, exit interviews and departure.
Establishment
Establishing: Establishment covers all the activities at the commencement of the employment relationship including
planning the organisation’s human resources needs and selection, recruitment and induction of staff.
Steps in Establishing the Employment Relationship
Analysing human
Recruitment Selection Induction
resource needs
Analysing human resource needs: The organisation must continually determine its current and future human
resource needs as employees are in a dynamic state of retiring, resigning and being promoted; leading to new
positions being created constantly. Such planning involves the production of;
o Job Analysis: A job analysis is a systematic process that determines the exact nature of the job in order to
facilitate accurate recruitment and selection of staff. Specifically, it details;
The specific activities that the individual will perform
The equipment that will be used to perform the job
Performance expectations of the job
The working conditions of the job
o Job Description: A job description outlines the tasks and responsibilities related to the job within the
context of the organisation. Specifically, it covers;
The job title
The position of the job within the organisation
The duties and activities that the job will perform
o Job Specification: A job specification covers the personal qualities and qualifications required of an
employee to perform the job.
Recruitment: Recruitment refers to the initial process of identifying and attracting a source of potential employees.
It involves;
o Communicating the existence of vacant positions to potential applicants
o Making initial contact with the applications
Employees can be recruited through;
o Internal recruitment: Internal recruitment involves recruiting employees for a new position whom are
already employed within the organisation. This can occur through email and intranet notices, memos,
noticeboards or newsletters. The advantages are;
Morale may increase as promotional opportunities exist
Individual strengths and weaknesses are already known
The costs of recruitment may be reduced
The candidate is already familiar with the organisation’s culture and procedures
while the disadvantages are;
No new skills or ideas are brought into the organisation
Narrow choice of applicants
Conflict may arise for promotions
o External recruitment: External recruitment involves recruiting employees whom are not already employed
under the organisation. This can occur through advertisements in the media, employment agencies or
recruiting consultants. The advantages are;
Broader choice of applicants
New ideas and skills are introduced into the organisation
Recruiting applicants with existing skills can reduce training costs
while the disadvantages are;
The employee’s competencies are unknown
Morale may reduce among internal applicants
Costs of recruitment are often high
External applicants may not adjust well to the organisation’s culture
Selection: The selection process involves choosing the most suitable applicant from the attracted group of
prospective employees. The selection process comprises of;
o Screening and shortlisting applicants: In this stage, applicants are checked as to whether they meet the job
specifications, and applicants may be processed and ranked by the selection panel.
o Interviewing applicants: An interview is performed to determine the suitability of an applicant in terms of
the job specification and the culture of the organisation.
o Check background of applicants: The background of applicants is checked through referees, as well as
further inquiries by the selection panel.
o Conduct any suitability tests and medical examinations: Tests may be used to further determine an
applicant’s suitability, and can be used to predict future work performance. Examples are role-plays,
psychological profiling and simulations.
o Advise all applicants of the outcome: Unsuccessful applicants should be notified promptly of the outcome
of the selection process, while suitable applicants should be selected in ranked order.
A rigorous selection process is important because;
o it ensures that employees have the correct skills, which ultimately increases productivity
o it minimises the costs associated with re-doing the selection process if the initial candidate is unsuitable,
such as the costs of advertising, interviewing, induction and training
o it avoids legal implications, as dismissal of a poor performing employee may not meet legislation
requirements
o It avoids creating morale problems for existing staff
Arrangements of Employment: The conditions of employment must be determined for the new employee. The
broad arrangements of employment are;
o Full-time permanent employee
o Part-time permanent employee
o Flexible contract employee
o Fixed-term employee
o Casual employee
Induction: Induction refers to activities relating to introducing and familiarising new employees with the
organisation, its culture and policies, other employees, the expectations of the job and the working environment.
Formal induction tends to be more successful than informal induction programs.
Maintenance
Maintaining: Maintenance involves training and motivating staff, improving the quality of the working environment
and relationship, and the organisation of industrial relations.
Steps in Maintenance of the Employment Relationship
Performance
Training Development Reward management
management and reviews
Training: Training is the process of providing or improving an employee with respect to knowledge and specific skills
needed to perform a job.
o Training needs analysis: A training needs analysis involves identifying the deficiencies in skills and
knowledge that workers currently have, so that training programs can be modified to alleviate or remove
such deficiencies.
Development: Development refers to learning opportunities aimed at an employee’s overall personal growth,
rather than strictly job related improvements.
Training and development are important because they;
o Improve confidence and expertise of employees, leading to increased productivity
o Encourages stronger employee loyalty and commitment to the organisation
o Opens up new ideas and opportunities for employees
o Increases morale as employees feel more valued
o Greater flexibility is present with well-trained, multi-skilled employees
Principles of effective employee training are;
o Allowance for differences between employees
o Provision of feedback to the trainees
o Providing opportunities for ongoing practise of new skills
o Evaluation of the training program
o Ensure that the training program targets the skills required in the particular job
Performance management and reviews: Performance management refers to a strategic and integrated approach to
organisation success by improving the performance of the employees. Features of a good performance review
system are;
o it has a systematic approach
o it is not biased
o it is unaffected by the ‘halo effect’ – that is; that other aspects of the review are not neglected due to
impressive results in one particular aspect
o it has clear standards of performance that are not open to interpretation, which are established with the
participation of those undertaking the respective work
o it has an emphasis on productivity improvements that encapsulate the overall goals of the organisation, not
just specialised activities
Types of performance review include;
o 360o feedback: 360 degree feedback refers to a holistic approach to a performance appraisal where
feedback is sought from all areas where an employee has interaction and involvement.
o Interviews
o Checklists
o Essays
o Monitoring
Methods of performance appraisal are using;
o Comparative Standards: Employee performance is ranked against other employees’ performance.
o Absolute Standards: Employee performance is evaluated independently of other employees’
performance and instead against a set of independent standards.
o Critical Incident Analysis: Employee performance is measured by recording the frequency of highly
favourable and unfavourable incidents caused by an employee.
o Management by objectives: The employer and employee jointly determine a set of goals at the
beginning of a review period, and performance is then measured against the extent of achievement of
these goals.
Reward management: Reward management involves the provision of rewards and recognition as a business
strategy designed to ensure that its employees are skilled and motivated. Rewards can be in the form of;
o Direct financial rewards
Wages
Salaries
Commissions
Bonuses
o Indirect financial rewards
Company cars
Free or subsidised child-care/health care
o Non-financial rewards
Job satisfaction
Increased responsibility
Challenges
Positive feedback and recognition of performance
The overall reward package consisting of monetary and non-monetary (fringe benefits) payments to an
employee is known as a remuneration or an employment package.
Employee empowerment: Empowerment refers to the process of granting employees involvement in decision
making to allow employees to contribute creatively and effectively to the achievement of organisational goals.
Termination
Terminating: Termination involves decisions and actions regarding ending the employment relationship. This can
occur through;
o Retirement: Retirement refers to an employee ceasing employment permanently due to them having
reached retirement age. Often, employees retire in pursuit of travel, leisure time, or in order to secure
superannuation payments.
o Resignation: Resignation refers to the voluntary ceasing of an employment contract by the employee. This
often occurs as a result of the employee being unsatisfied, or feeling unsuitable for their current work.
o Retrenchment: Retrenchment refers to the ceasing of an employment contract by the employer due to the
job performed becoming redundant. This occurs when an organisation is involved in ‘downsizing’ – a term
also euphemistically known as ‘rightsizing’. Retrenchment can be voluntary or involuntary, and
retrenchment packages may be offered which are usually based upon the number of years served at the
organisation.
o Dismissal: Dismissal refers to the ceasing of an employment contract by the employer due to poor
performance or misconduct by the employee. Dismissal may occur;
Summarily: Summary dismissal refers to the instant and lawful dismissal of any employee as a result
of gross or serious misconduct on behalf of the employee.
Due process: Dismissal by due process refers to an employer initiated process of counselling and
discipline which may lead to either the termination of the employment contract, or resolution of
the problem.
Expectations, Satisfaction and Motivation
Organisations should see employees as more than just inputs due to;
o Employee expectations refers to the personal benefits an employee anticipates from working with an
organisation. These include;
Fair treatment by the employer
Safe and positive working environment and conditions
Adequate conditions of employment such as pay and leave
o Job satisfaction refers to the level of contentment achieved by an employee with respect to their work in an
organisation. This is influenced by factors such as;
The pay received
The quality of the relationships with other employees
The existence of career pathways and promotions
An acceptable balance between work and non-work life
The nature of their work – a factor which can be improved through multiskilling
o Multiskilling: Multiskilling refers to extending the variety of skills and tasks required in an individual’s job.
This allows the individual to gain access to a wider variety of career options, have increased job satisfaction
and acquire better pay. It also allows the organisation to make better use of its available human resources.
Multiskilling is also referred to as broadbanding.
o Motivation refers to the internal and external influences which incite an individual to some kind of action.
Theories of Corporate Management
Scientific Management
o Scientific management theories which were proposed mainly by Frederick Taylor are characterised by;
Task-orientation: Equipment being considered more important than employees
Time and Motion Study: All tasks can be measured in time increments and improved in time
efficiency. This resulted in tasks being broken down into simple repetitive elements.
Wages: Wages are used to motivate employees, and are paid according to efficiency.
Disassociation: Employees are kept separate so they do not distract one another.
o The scientific school of thought was often resisted by employees – leading to decreased productivity –
as workers felt they were not recognised as individuals, whilst they were also bored as a result of
overspecialisation of tasks. Furthermore, one fault is that it is now quite obvious that wages are not the
sole motivator for workers.
Behavioural Management
o Behavioural management theories proposed mainly by Elton Mayo are characterised by;
Employee-orientation: Employees are considered more important than machinery
Work Design: Jobs were made as interesting as possible through job rotation and multi-skilling
programs.
Wages: Wages are not the only motivator. Some non-financial rewards are required to motivate
employees.
Empowerment, Reinforcement and Motivation: Through the understanding and use of
motivational theories, worker productivity increased.
o The behavioural school of thought significantly takes into account the combined psychological, social
and economic factors which impact on workers.
Theories of Motivation
Theories have emerged which help managers understand what motivates people to perform well at work. Some of
these theories include;
Maslow’s Hierarchy of Needs
The Hierarchy of Needs is a psychological theory originally developed by Abraham Maslow which states that
individuals have ascending sets of needs which motivate them.
Maslow’s theory relies on the assumptions that; Self-
o Needs that are not satisfied motivate behaviour actuali
o Needs that are satisfied do not motivate behaviour sation
o Needs are arranged to a hierarchy of importance
Self-actualisation: This stage represents the fulfilment of an individual’s
ultimate goals and potential. E.g. Challenging work involving creativity, Esteem
opportunities for personal growth and advancement
Esteem: This stage represents the desire of an individual to achieve and
be recognised and differentiated from others. E.g. Promotions, praise
and recognition Social
Social: This stage represents the need of an individual for the
companionship of others and a sense of belonging, acceptance and love.
E.g. Corporate functions
Safety and Security: This stage represents the desire to be protected Safety and
from danger and fear. E.g. Insurance and retirement plans, safe and security
healthy working conditions
Physiological: This stage represents the desire to meet the basic needs
required by human beings in order to live. E.g. Pay, benefits, working
Physiological
conditions