ALFREDO FERNANDEZ

10834 Southwest, 240 Terrace, Homestead, Florida 33032

786.333.7725
alfredo12@hotmail.com

MARKETING MANAGER
Highly accomplished, experienced, and results-driven professional, with extensiv
e experience in business operations, advertising, and marketing, combined with e
stablished record of success in developing strategies and solutions that generat
ed substantial revenue growth. Demonstrate outstanding ability in identifying an
d capturing market opportunities to accelerate expansion, increase revenues, and
improve profit contributions. Possess profound experience in managing all core
functions within the business, coupled with demonstrated ability in supervising,
directing, and guiding individuals and groups in the completion of tasks and fu
lfillment of goals. Bilingual, able to communicate fluently in Spanish and Engli
sh. Proficient in MS Word, Excel, Access, and PowerPoint; as well as in ACT, Pho
toshop, Adobe, and QuarkXPress. Key strengths include:
- Advertising and Marketing
- Budget and Finance Management
- Ecommerce and E-Business Solutions
- B2B Transactions
- Research and Analysis
- Campaigns and Sales Presentations
- Marketing Events Coordination
- Training and Promotional Events

CAREER OVERVIEW
Administration and Operations Management
- Successfully developed and managed the marketing, planning, research, st
rategy formulation, advertising, and public relations
- Demonstrated exceptional performance in developing marketing research an
d analysis
- Played a lead role in streamlining company operations to address busines
s growth, reduce cost, and improve quality of services
- Proficiently managed the budget for advertising and marketing
- Led efforts in generating leads through the creation of campaigns and ma
rketing events
- Accomplished research to determine the demand for products and services
offered as well as to identify potential customers
Leadership and Team Building
- Maintained leadership status through the proper integration of marketing
and advertising campaign
- Utilized exceptional leadership skills in directing cross-functional tea
ms
Customer Service and Interpersonal Relations
- Executed knowledge and skills in providing exceptional customer service,
ranking #1 in customer survey throughout the country
- Coordinated all marketing events and sponsorship such as Honda Classic,
trade shows, new model presentations and gala, public relations activities, and
sales promotions between all dealerships
- Collaborated with partners and sponsors in organizing events, convention
s, and sales presentation, which resulted in maximum exposure and attendance of
customers and prospects to the event
- Collaboratively worked with advertising agency

CAREER PATH
WALGREENS ~ Homestead Miami, FL
Assistant Manager 2007-Present
DIGITAL DRAFTING SYSTEM ~ Miami Lakes, FL
Marketing Director 2005-2007
LOSETAS EL ITALIANO ~ Bayamon, PR
Marketing Director 2002-2005
SAP ANDINA Y DEL CARIBE ~ Guaynabo, PR
Marketing Manager, Caribbean Region 1999-2002
BELLA INTERNATIONAL CORPORATION ~ San Juan, PR
Marketing Coordinator 1994-1999

EDUCATION
Bachelor Degree in Communications, Major in Marketing and Advertising ~ 1995
UNIVERSITY OF SACRED HEART (USC) ~ Santurce, Puerto Rico

PROFESSIONAL TRAINING
- Customer Service
- Sales
- Marketing

PROFESSIONAL AFFILIATIONS
Professional Association of Diving Instructors (Divemaster)
4 in American Advertising Federation