Group 5

Topic
“ Prevalence of underweight
children <5 years of age In
Indonesia “

Anggie Noor Rachmad - 202106001

Diaz Reza Yudhatama - 202106002
Michelle Ferdinand Sidharta - 202109001
Log Frame Analysis
1. Analysis Project Context
2. Stakeholder Analysis
3. Problem Analysis
4. Objectives Analysis
5. Plan of Activities
6. Plan of Resources
7. Indicator and Source Verification
8. Risk Analysis and Risk Management
9. Analysis of Assumptions

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 ANALYSIS PROJECT
CONTEXT
1 Background
 Underweight
“
Underweight is a light weight of a
leads to
person due to undernutrition. Toddler
stunting
who suffer from underweight fail to
reach ideal weight, thus influences
their height growth in longer term
(Ministry of Health Indonesia, 2017).
Continuous underweight may lead to
stunting (WHO, 2020).

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 1 of 3 toddler in Indonesia suffers from stunting
WHO determine the minimal prevalence of
stunting to be 20%. However..

“And it is expected to rise during pandemi, National target to

press the prevelance of stuting to 14% in 2024 won’t be easy” -
President of Indonesia, Jokowidodo said

Source: Katadata.com 5
Number of stunting should
be pressed
Due to some reason

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 Stakeholder Analysis
2 .
Government play an important role in
reducing stunting prevalence

8
Citizen supports the government to reduce
stunting prevalence

9
Government plan the program, local
community support the program and
parents follow the program

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 Problem Analysis
3 .
 Lower national overall competitiveness

Death Rate Lower earning

Lower
Lower national
Prone to productivity
human resource
illness Lower quality
Stunting IQ

Malnutrition Infection

Inadequate care Inadequate dietary Weak Immunity Hygiene

intake
Inadequate Parental knowledge
Absence of vaccine
Purchasing Limited Access Absence of clean
Lack of socialization Lack of health
power / expensive water & sanitation
effectiveness service center
delivery cost

Exposure of Understanding of Poverty

campaign audience Inequality area development 12
Inequality of national (economy) development is
one of the driver of Stunting

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Source: Indonesia’s Central Statistic Agency Website
 Poverty is one of the reason behind stunting
Fat

Upper
class

Middle
class

Lower
class

Source: Lokadata.com 14
Current campaign

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Ineffectiveness of current campaign

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Structural Problem (General Management Issue)

Unequal area development, Poverty

Functional Problem (Project Management Issue)

Exposure of campaign, understanding of audience

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 Objective Analysis
4 .
Objective

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 SMART ANALYSIS
Specific Measurable Attainable Relevant Time-Bound

Target Audience: Evaluation: Enthusiasm of new Indonesia Stunting 6 month

New family Monthly Monitoring family. Emergency warning.
(Program Government support. High Priority on National
Expectant mother
Posyandu) Medium Term
Children <5 years Existence of
Expected supporting media. Development Plan.
(Balita)
Outcomes:
Contributor:
With particular
Media, influencer, target number
midwife
Narrow goal:
Comprehensiveness
& behavioral 20
 Plan of Activity
5 .
 Ads on Radio, Television, and online billboard
and Influencer buzz the awareness and induce
behavior of citizen
Activity 1 1. Hire digital marketer and content creator
Ads on Radio, 2. Plan the digital marketing plan to socialize stunting and promote the
Television, and Digital website and application
Media online billboard 3. Execute ads on Radio, Television and Online Billboard
to increase the 4. Monitor & analyze the result
awareness
1. Hire the appropriate content creator & Influencer through KOL agency
2. Train them about Stunting
Activity 2 3. Content creator & Influencer create the education video of stunting
Use Influencer to
increase the 4. Officer check the content of video
awareness 5. Content creator & Influencer upload the video
6. Monitor & analyze the result
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 TV, Radio, and banner increase the awareness of
stunting in rural area

Activity 3 1. Hire an advertising agency to prepare the Tvc, radio script and content
of banner
Use TV, 2. Buy the advertisement slot & Product (service) placement
Radio & Banner 3. Print the banner
4. The advertisement will be air
5. Negotiation to put the banner in public area in rural area
6. Put the banner

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 Midwife Socialization and free books support the
program in rural area

Activity 4 1. Prepare the books about “how to prevent stunting”

2. Contact the midwife association or gather the contact of midwife
Socialization and 3. Print the books
free books 4. Train the midwife about stunting and ask them to distribute the books
distribution to their client
through midwife 5. Monitor and give the midwife incentive

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 Automated data enhanced the accuracy and
quality of control

Activity 5 1. Hire an IT Developer

Create a 2. Plan the IT system
monitoring 3. Create the system
system 4. Distribute the tools needed per district
5. Train the officer to use the system
6. Monitor the implementation
7. Maintain the system

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 Plan of Resources
6 .
Resources
Expert and Personnel
Web Developer, Social Media Influencer, Content Creator, Digital
Marketer, Artist, Media Television Personnel, Media Radio Personnel,
Doctor, Teacher, Advertise People

Financing
State Budget, Ministry of National Health budget, Private
company’s CSR also State own company’s CSR

Equipment
Television, PC’s, Laptop, Billboard, Station Radio
Time Schedule
2021 2022
No Result PIC
Aug Sep Oct Nov Dec Jan Feb Mar Apr

1.1 Increase citizen comprehensive understanding of Stunting

Activity

1.1.1 Conduct survey to stakeholders about current program

Create a user friendly application and website to

1.1.2
understand and control the healthiness of toddler

1.1.2.1 Hire the apps developer Ministry

Ministry
& web
1.1.2.2 Plan the apps develop
er

Web
1.1.2.3 Create the apps developer

1.1.2.4 Monitor and maintain the apps Ministry

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Time Schedule (cont)
2021 2022
No Result PIC
Aug Sep Oct Nov Dec Jan Feb Mar Apr

1.1.3 Ads Digital Media online billboard

1.1.3.1 Hire digital marketer, content creator, media buyer Ministry

Market
1.1.3.2 Plan the content, create the ads video ers

1.1.3.3 Place the ads on Online Billboard Both

1.1.3.4 Monitor & analyze the result Ministry

Use Influencer to increase the awareness prevent

1.1.4
stunting

Hire the appropriate content creator & Influencer through

1.1.4.1 Ministry
KOL agency and Train them about Stunting

Influen
1.1.4.2 Create the education video of stunting & post it
cers

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Time Schedule (cont)
2021 2022
No Result PIC
Aug Sep Oct Nov Dec Jan Feb Mar Apr

1.1.4.3 Evaluation and Officer check the content of video ministry

Content
1.1.4.4 Content creator & Influencer upload the video Creator

1.1.4.5 Monitor & analyze the result ministry

1.1.5 Product and Banner Placement

Conduct and negotiate partnership with production

1.1.5.1 house for product placement, and with public area for ministry
banner placement

Ads
1.1.5.2 Execute ads on Radio, Television and product placement
Agency

Ads
1.1.5.3 Create the banner agency

Ads
1.1.5.4 Place the banner agency

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Time Schedule (cont)
2021 2022
No Result PIC
Aug Sep Oct Nov Dec Jan Feb Mar Apr

Midwife Socialization and free books support the

1.1.6
program in rural area

Contact the midwife association or gather the contact

1.1.6.1 ministry
of midwife

1.1.6.2 Train the midwife ministry

1.1.6.3 Create the books All

1.1.6.4 Print the books

1.1.6.5 Execute the program, monitor & incentive distribution ministry

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Budgeting / 6 months / .000 rupiah

General expenses: Activity 2:

Instagram Influencer 2.000.000

Officer 18.000.000
Tiktok Influencer 750.000
Miscellaneous 3.000.000
Youtube Influencer 1.250.000
Transport 6.000.000
Total activity 2 expense 4.000.000
Total general expense 27.000.000
Activity 3
Activity 1
Radio ads 1.000.000
Content creation 200.000
TV ads 15.000.000
Online billboard 3.000.000
Product Placement 500.000
Ads 3.000.000
Banner 2.500.000
Total activity 1 6.200.000
expense
Total activity 3 expense 19.000.000 32
Budgeting / 6 months / .000 rupiah

Activity 5
Activity 4
System 40.000
books 2.000.000
Training 100.000
Midwife incentive 30.000.000
Maintenance 12.000
Total activity 4 32.000.000
expense
Total activity 5 152.000
expenses

Total expenses 88.352.000

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 Indicator & Sources
7 Verification
.
Indicator & Sources Verification

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Indicator & Sources Verification

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Baseline Study
To measure the effectiveness of the socialization from before to after
the project, we will use a survey method with an assessment of 7c’s
of communication as described in Cutlip's book entitled "Effective
Public Relations". The 7c consist of:
1. Credibility
2. Context
3. Content
4. Clarity
5. Continuity and consistency
6. Channel
7. Capability of audiens
Measurement
Measurement
 Risk Analysis &
8 Management
.
 Risk Management
No Risk Cause Effect Probability Mitigation Result

1 The program Lacking awareness Prevention of High Provide free basic needs People in Rural area will
is not running from society Stunting is not when parents controlled come into Local Health
properly at optimal their children at Local facility because earn free
remote area Health Facility, also basic needs
increase salaries for
Preventing stunting
workers

2 Changes in Change of President Start planning High Making laws related with The program will continue in
Political Era or Minister of National all over again prevention Stunting accordance with the law
Health that has been made

3 Internal Weak Supervision Insufficient Medium Creating an online Minimize Corruption

Corruption Budget system for monitoring because everyone can
funds access the website

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9 Analysis of Assumption
.
Assumption

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Assumption

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Assumption

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Log Frame 1-3
Objective statement Indicators Assumptions

Goal Reduce the stunting 29% of Stunting Children Awareness Parents and
Prevalence society about stunting

Objective To increase the effectiveness Improvement in preventing

of stunting socialization stunting
campaign

Result 1 Increase exposure Number of audience Impression of digital

marketing, number of reach
of the other activities

Result 2 Indulge behaviour Action of parent Knowing doesn’t mean

(measured by survey) leading to a specific action

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Log Frame 2-3
Objective statement Indicators Assumptions

Activity 1 Digital Ads

Online Billboard Number of billboard (1,000), In metropolitan city, but

number of impression (100M) not all people use internet

Activity 2 Influencer

Hire Influencer & Numb Influencer & impression Engagement People

Consultant 500 on instagram, 250 Tiktok, 250 awareness about stunting
youtube, impression 500 M but not all people use
internet

Activity 3 Traditional Ads In Remote / Rural area

Banner, Pamflet Display in every region, printed Improvement exposure in

50% of total resident remote area 47
Log Frame 3-3
Objective statement Indicators Assumptions

Activity 4 Midwife & book

Free books Number of books In rural area, having a book does’nt

(100.000) mean they will read it, so that an
attractive content is needed

Midwife Number of midwife In rural area, not all midwife know

(5.000), midwife’s number stunting and need to be trained
of reach (100.000)

Activity 5 Monitoring System Daily update by each Not all of the officers are able and
about the program health center willing to operate, so that training and
monitoring (KPI) is needed

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Thank You
Any Question?

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