Timeframe for 3 years

Branding and Marketing Needs Monthly Spend Unit

(month)
Oversea Class Marketing Budget (FB + Rp 16,156,800 33 1
Bimbingan Beasiswa (FB + IG Ads) Rp 1,380,000 33 1
Content Creator Rp 2,500,000 36 5
Reels Talent Rp 3,000,000 36 1

Total
 Overall Spend

Rp 533,174,400
Rp 45,540,000
Rp 450,000,000
Rp 108,000,000

Rp 1,136,714,400
Oversea Class
Kelas Oversea IELTS Kelas Oversea IELTS
Product
Regular Weekend

Selling Price/Gross Revenue Rp 399,000 Rp 349,000

Cost of Good Sold (COGS) Rp 120,000 Rp 80,000

Cost per Click (CPC) Rp 1,616 Rp 1,616

Gross Profit Rp 279,000 Rp 269,000

Break even CAC (Net
Rp 279,000 Rp 269,000
Revenue)

Break-even Clicks 172.65 166.46

Break-even CVR 0.58% 0.60%

Target margin 50% 50%

Net Revenue Rp 199,500 Rp 174,500
CAC Rp 79,500 Rp 94,500
Click 49.20 58.48
CVR 2.03% 1.71%

Expected Net Revenue Rp 5,500,500 Rp 5,285,500

Expected Net ROAS 5 5
Marketing Spend Rp 1,100,100 Rp 1,057,100

Total Expexted Net Revenue Rp80,784,000

Total Marketing Spend Rp16,156,800
 Kelas Oversea IELTS Kelas Oversea IELTS Kelas Oversea TOEFL Kelas Oversea TOEFL
Intensive Speaking and Writing ITP Regular ITP Weekend
Rp 1,350,000 Rp 1,500,000 Rp 349,000 Rp 329,000

Rp 220,000 Rp 220,000 Rp 120,000 Rp 80,000

Rp 1,616 Rp 1,616 Rp 2,817 Rp 2,817

Rp 1,130,000 Rp 1,280,000 Rp 229,000 Rp 249,000

Rp 1,130,000 Rp 1,280,000 Rp 229,000 Rp 249,000

699.26 792.08 81.29 88.39

0.14% 0.13% 1.23% 1.13%

50% 50% 50% 50%

Rp 675,000 Rp 750,000 Rp 174,500 Rp 164,500
Rp 455,000 Rp 530,000 Rp 54,500 Rp 84,500
281.56 327.97 19.35 30.00
0.36% 0.30% 5.17% 3.33%

Rp 22,145,000 Rp 25,070,000 Rp 4,525,500 Rp 4,895,500

5 5 5 5
Rp 4,429,000 Rp 5,014,000 Rp 905,100 Rp 979,100
 Kelas Oversea Kelas Oversea Kelas Oversea Bahasa Kelas Oversea Bahasa
Grammar Speaking Conv Jepang Korea
Rp 299,000 Rp 319,000 Rp 299,000 Rp 399,000

Rp 80,000 Rp 90,000 Rp 90,000 Rp 120,000

Rp 2,817 Rp 2,817 Rp 2,817 Rp 2,817

Rp 219,000 Rp 229,000 Rp 209,000 Rp 279,000

Rp 219,000 Rp 229,000 Rp 209,000 Rp 279,000

77.74 81.29 74.19 99.04

1.29% 1.23% 1.35% 1.01%

50% 50% 50% 50%

Rp 149,500 Rp 159,500 Rp 149,500 Rp 199,500
Rp 69,500 Rp 69,500 Rp 59,500 Rp 79,500
24.67 24.67 21.12 28.22
4.05% 4.05% 4.73% 3.54%

Rp 4,310,500 Rp 2,220,500 Rp 4,120,500 Rp 2,710,500

5 5 5 5
Rp 862,100 Rp 444,100 Rp 824,100 Rp 542,100
 Bimbingan Beasiswa

Rp 2,333,333

Rp 900,000
Rp 2,817

Rp 1,433,333

Rp 1,433,333

508.82
0.20%

50%
Rp 1,166,667
Rp 266,667
94.66
1.06%

Rp 6,900,000
5
Rp 1,380,000