Scribd Logo
Upload

Welcome to Scribd!

  • Proceedings 2009 DSI Brain Hemisphericity and Ecatalog

    Uploaded by

    Muhammad Hossain
    0 views6 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    0 views6 pages

    Proceedings 2009 DSI Brain Hemisphericity and Ecatalog

    Uploaded by

    Muhammad Hossain

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 6
    [RELATIONSHIP BETWEEN ONLINE SHOPPERS’ BRAIN HEMISPHERICITY AND "THEIR PREFERENCE FOR DIFFERENT FEATURES OF F-CATALOGS, ‘Mubmmad Muszzom Hossain, MacEwan College, Edmonton, Canad, muazzem@live com "ABM Abdullah University of South Ausualia, Avsvali,abm ahdullah@unisaedsay ‘Carmen Joham, University of South Australia, Australia, Carmen Jobam@unisa edu au “Akdlag Hossain, University of Noth Tena, Tekas, USA, ahlaghossin@ yahoo com ABSTRACT “This sty investigates the relationship bere online shoppe’ bran Hemispheric and their preference fr eleewonic catalogs including text-riented catalogs, auio-nabled catalogs, 3D ‘aulogs, viral tial, and customanimated catalogs. We propose thal web shoppers brain ‘orientation provides a basis fr personalization of elecoaic catalogs. Two survey estraments were wed ~ (1) a verbalizervsualizer questionaire (VVQ) to measure patcipants’ brain Ihemispheriiy, and (2) an ecualog quesonasie to measure participans” preferences for lectoni catalogs. The findings suggest that paicipants’ verbal and visual scores provide & basis Tor customization of electonic catalogs, Personalization of electric catalogs helps catalog designers overcome the problems of information mismatch improve web shoppers" ‘online shopping experience, and Feit ther decision-making process for online purchase, Keywords: brain hemisphercty,verbalize-visualizer, elecwoni catalogs, virtual was INTRODUCTION Online resis and service providers use electronic catalogs to provide information on theit products and Services. These catalogs allow web shoppers to browse product and servos, compare prices, and make online purchases using the Web. However, most of the Web-based tlectonc cuslogs cannot be tailored to individual shoppers knawedpe, needs, abilities, or preferences [17]. This causes “information overload” and thus limits the usefulness of the fatalgs to online shoppers [7]. To overcome the problems associated with static nature of tlectonie catalogs, catalog designers, for instance, may have to provide multiple versions of ‘locuments, ferent combinations of textual and visual descriptions, or documents with aio ‘sseripons and animations. All these cin be achieved through dynamic electronic catalogs, Dynamic electronic catalogs have the ability to allow the system to vary presentations secommodate individual customer preference, “The purpose of this study ist Find out whether brain hemisphercity influences the individuals ‘reference for information presented via online catalogs, such a, preference for 3D cual, textoriented catalogs, cusiom-animated catalogs, eudio-enabled catalogs, and virtual tals. If supported, the Findings may Tead ws to develop “dynamic” and “customized” catalogs based 00 ‘web shoppe’ brain-orinttion. In this paper, we will also discuss some of the tchuical possbilifis to eliminate dificutes associated with the generation of dynamic or customized ‘alos, Implementation ofthese technical possiilies wil make online shopping experience ‘more coavetient and enjoyable forthe Web-shopper 2361- ‘THEORETICAL BACKGROUND AND HYPOTHESES Brain hemispherety: Verbalizers versus Visualzers ‘There is considerable evidence that supports the functional asymmetry ofthe human bain [6] [5] Findings fom numarous experiments suggest that the lft Hemisphere tends to be associated With sequential and analyte operations [5]. Oa tbe other hand, the eight hemispheres associated With spatial and holistic operations and sil relating to stimulus integration (visual, act, and auditory). Levy [15] desribes how inthe process of ring, the right hemisphere may play & special role in decoding. visual information, msinsining. an integrated. sory saci, ppeciaing human and emotional contet, and deriving meaning from past asocitions and understanding metaphors. The let hemisphere plays a dominant role in Understanding syn, ‘eanlaing writen Words into phonetic representations, and deviving meaning fom complex relations among work concepts and syntax. Although we all do bot, there exit differences in individual skill and preference based on out sght versus le-brain orientation that alfects our

    You might also like