Onli

neshopping hasbeen her

esince the i
nter
netcame into exi
stence.Al
mostall
busi
nessesareengagedi
nonli
neact
ivi
ti
eswiththei
rcustomer
s.From productl
i
sti
ngsto
del
iver
ies and i
nvoi
ci
ng,eCommerce is pl
ayi
ng an import
antr ol
ef ormodern day
busi
nesses.

But ,letsf i
rstdi scusswhat’ sonl ineshoppi ngandhowi tisdi fferentf rom e- commer ce
and how i ti s pr ov ing benef icialt o cur rent -daybusi nesses.To l ear n aboutonl ine
shoppi ngl et sf i
rstdi scusse- commer ce.E- commer cei spr ovidinggoodsorser v i
ces
ov ert he int ernet .The ear l
yf or m ofe- commer ce st ar ted i n 1979 when i tal l
owed
transact i
on pr ocessi ng bet ween busi nesses and cust omer s and busi nesses and
busi nesses.Sot heconceptofe- commer cei sn'tnew.Howev er,ther ehav ebeenmany
i
mpr ovement sint hei ndust rysincet hen.Ont heot herhand, onlineshoppi ngisaf orm of
eCommer cet hatenabl est hecust omer st oconnectt ot hebusi nessesandgi v est hem
theabi li
tyt obuyandsel lpr oduct sov ert heI nt ernet.
Todayi ti
snotuncommont ocomeupwi thanonl i
nest or eandsel lpr oduct sorser vi
ces.
Almostev eryt y peofbusi nessi sengagedi neCommer ceact i
vi
tiesi nsomeway .Online
shoppi nghasabol i
shedt heneedt ogot ot hest or
esphy sicallyandgett her ightpr oduct
del i
v ered t ot hecust omer s.Thi smakest hewhol epr ocessa l oteasi er.Fr om t he
conv enienceoft heirhome,onecan easi lybuya pr oductorcancela t ransact i
on.
Mor eov er,inphy sicalst or es,aper sonf eel st hepr essur ewhensel ect i
ngapr oductf or
theirneedsbuti nonl i
neshoppi ng,t hispr essur ei
sr eleased.Onl i
nest oresdonothav e
spaceconst raint sandawi dev ar ietyofpr oduct scanbedi splayedonwebsi t
es.I thelps
theanal ytical buy er st opur chaseapr oductaf t
eragoodsear ch.
Onl ineShoppi nggi v esmassi vet i
mesav ingst otheconsumer .Thei deaofst andi ngi n
l
ongqueuesandwai ti
ngatt hecashcount eri sdaunt ingandt i
me- consumi ng.I fthe
per sonspr oductofchoi cei sunav ai
lablei nonest or e,theymayhav etov isi
tanot herone.
Ther ei snoneedt oheadout ,shopi n-st or e,wai ti nline,andt henj our neybackhome
wheny oucanaccessagr eaterpr oductv ar i
et yatal owerpr i
cef rom t hecomf or tofhome.
Duet oeli
mi nat i
onofmai ntenance, real-est atecost ,ther et ai
lersar e
abl et osel lthepr oduct swi that tract i
v edi scount sthr oughonl ine.
Also,t hei nter netgi v esaccesst omul tipleonl i
nest or es,andi fonedoesnotwantt he
product ,he/ she can j ustv i
sitanot herst ore onl i
ne.Unl ike phy sicalst ores,onl ine
shoppi nggi v esaper sont heabi li
t ytoshopwhenev ert heywantandf rom wher ev erthey
wantandt hewi dthanddept hofpr oduct ssol donl i
near eunbeat abl e.

Mostconsumersreadonli
nerevi
ewsofaproducttot
akebasi
c
i
nfor
mationwri
ttenbycustomerswhoal
readyusedit
.Onl
iner
evi
ews
hel
ptogetthei
nsideinf
ormationoft
heproducti
nwhicht
hecust
omeri
sint
erest
ed.

Thoughi nternetprov i
desaqui ckandeasywayt opur chaseapr oduct,somepeople
prefertouset histechnologyonlyinalimitedway.Theyr egardt hei nt
ernetasameans
forgatheri
ngmor einformati
onaboutapr oductbefor
ebuy i
ngiti nashop.
Fraudi nonlineshoppi ngisthebiggestdisadvant
ageofonl ineshoppi ng.Manypeople
areat t
ract
edbygr eatoffer
swhi chseem t oogoodt obet rue.Fakeonl i
neshoppi
ng
websi t
esdisplaysomegr eatproductsont hewebsit
eandat t
r actcustomer st obuyt
he
productatl owerpr i
ces.Usually,theproductsboughtf r
om t hesewebsi t
esarenot
deli
v er
edev enifproductsaredeli
veredtheyareeit
herfakeort amper edwi th.

Event houghi ttakesashor tamountoft i

met obuyapr oductonl
ine,bythet i
mea
productreachest hecust
omers,4-5daysgetpassedandduri
ngbigeventssuchassales,
deli
verytimeget smuchl ongerthannormal.Thi
sfrust
rat
esthecustomerandpr event
s
them from shoppingonli
ne.

Physi
calstor
esall
ow pri
cenegot
iat
ionsbetweenbuyersandthesel
l
er.However
,in
onl
i
nest or
es,ther
ightt
obargai
nist akenawayfr
om thecust
omer
.Theref
orei
tgets
di
ff
icul
tforthecust
omert
opurchasetheproductwit
hinsomepr
oductcat
egor
ieswher
e
aproductshoul
dbetri
edf
ir
standthenpur
chasedlike.

Peopleliketovisi
tphy si
calstor
esandpr ef
ertohav eacloseexaminati
onofgoods,
thoughitconsumest ime.Electr
onicimagesvaryfrom thephysi
calappearancewhen
people buygoodsbased on el ectr
onicimages.Mor eover
,the i
dea ofshopping i
s
general
lyconsi
deredasaf unacti
vi
tywhengoingout si
deforsomepeople,i
nt hi
scase,
peopleusual
lyavoidonl
ineshoppingandheadoutinstead.

Toconclude,Iwouldl
iketosayt hatonl
i
neshoppi
nghasi mpr ovedalotinrecentyear
s
andmor eandmor ebusinessesareadopti
ngtheonli
ne-businessmodel.Therearesti
ll
somepr oblemsinthi
sspacet hatneedtobeaddressed.Businessesar
eadopt ingnew
waysf orcustomer
stopayandenhancet hei
rpr
oductdeliveryti
mesandpr ovidegood
ser
vices.