COURSE OUTCOMES

Subject Code & Name: BA5006 SERVICES MARKETING

CO1: Demonstrate an extended understanding of the similarities and differences in
service- based and physical product based marketing activities.
CO2: To familiarize role of services in economy, nature, scope and characteristics, of
services marketing.
CO3: Develop and justify marketing planning and control systems appropriate to
service-based activities.
CO4: To understand the Classification of services and also to understand service market
segmentation, targeting and positioning.
CO5: To understand the concept of service life cycle and New service development
process.
CO6: Recognise the challenges faced in services delivery as outlined in the services gap
model
CO7: Demonstrate integrative knowledge of marketing issues associated with service
productivity, perceived quality, customer satisfaction and loyalty.
CO8: Develop blueprint for the services sector and develop a better appreciation of the
necessary strategies to create a service excellence.
CO9: To understand the service marketing triangle and Integrated Service marketing
communication.
CO10: To apply service marketing strategies for health, Hospitality, Tourism, Financial,
Logistics, Educational, Entertainment & public utility Information technique Services.