Thẻ ghi nhớ - Chapter 5 - Quizlet

16:39, 11/03/2022 Thẻ ghi nhớ: Chapter 5 | Quizlet
Học phần, sách giáo khoa, câu hỏi Nâng cấp: dùng th...
Nghệ thuật và nhân văn Nghệ thuật thị giác Thiết kế sản phẩm
Chapter 5
Thuật ngữ trong học phần này (110)
Regal Marine's attempts to False

keep in touch with customers
and respond to the
marketplace are made
impossible because consumer
tastes change and maritime
engineering improves.
Product strategy may focus on True

developing a competitive
advantage via differentiation,
low cost, rapid response, or a
combination of these.
The objective of the product True

decision is to develop and
implement a product strategy
that meets the demands of the
marketplace with a competitive
advantage.
Chapter 5
https://quizlet.com/236732409/chapter-5-flash-cards/ 1/19
The four phases of the product False

life cycle are incubation,
introduction, growth, and
decline.
In the maturity stage of the False

product life cycle, operations
managers will be particularly
concerned with adding
capacity or enhancing existing
capacity to accommodate the
increase in product demand.
Relatively few new product True

ideas, perhaps only 1 in 250,
become successfully marketed
products.
3M's goal is to produce 30% of True

its profit from products
introduced in the last 4 years.
Which of these statements E) All of the above are true.

regarding Regal Marine is
TRUE?
C) treats the product design decision as critical to

Regal Marine:
its success.
The three major elements of A) selection, definition, and design.

the product decision are:
Chapter 5
In which stage of the product A) introduction

life cycle should product
strategy focus on process
modifications as the product is
being "fine-tuned" for the
market?
A product's life cycle is divided D) introduction, growth, maturity, and decline.

into four stages, which are:
When should product strategy B) at the growth stage of the product life cycle
focus on forecasting capacity
requirements?
The analysis tool that lists D) product-by-value analysis.

products in descending order
of their individual dollar
contribution to the firm is:
At which stage of the product C) maturity

life cycle is product strategy
likely to focus on improved
cost control?
________ is used to rank a D) Product-by-value analysis

company's products to
determine which products
represent the best use of the
firm's resources, or, perhaps, to
determine which products are
to be eliminated.
Chapter 5
What percentage of sales from A) 50%

new products is indicative of
industry leaders?
Regal Marine's use of ________ has CAD or Computer-aided Design

reduced product development
time and reduced problems
with tooling and production.
In the ________ phase of the growth

product life cycle, the product
design has begun to stabilize.
________ lists products in Product-by-value analysis

descending order of the
individual dollar contribution to
the firm.
To develop and implement a product strategy that

What is the objective of the
meets the demands of the marketplace with a
product decision?
competitive advantage.
A product-by-value analysis lists products in

descending order of their individual dollar
contribution to the firm, as well as the total annual
dollar contribution of the product. It helps
What is a product-by-value managers evaluate possible strategies for each
analysis, and what type of product. The report may also tell management
decisions does it help which product offerings should be eliminated and
managers make? which fail to justify further investment in research
and development or capital equipment. The
product-by-value report focuses management's
attention on the strategic direction for each
Chapter 5 product.
"With respect to the product The vast majority of new product ideas do not
decision, managers must be become marketable products, and most marketable
able to accept risk and tolerate products are failures. Perhaps hundreds of designs
failure." Comment on why this is accompany each success.
a necessary hazard in making
new product decisions, given
all the powerful tools and
carefully built systems that
support that decision.
There is no reason for the strategy to be static

Is it possible for a product's life
through the life cycle stages. Organizations often
cycle stage to affect its
treat new products differently than older ones, in
product strategy? In particular,
terms of support for changes, aggressiveness in
describe how one product in
pursuit of market, etc. In particular, growth is
growth and another in maturity
associated with stabilization of design, and with
might have different product
ensuring that sufficient capacity exists. Maturity is a
strategies.
time for high-volume operations and cost control.
Operations managers must be E) all of the above

able to anticipate changes in
which of the following?
Which of the following would A) economic change

likely cause a change in market
opportunities based upon
levels of income and wealth?
Which of the following E) All of the above are such opportunities.

represents an opportunity for
generating a new product?
Chapter 5
Understanding the customer, economic change,

sociological and demographic change,
technological change, political/legal change, and
Identify factors that influence
other changes brought about through market
new product opportunities.
practice, professional standards, suppliers, and
distributors.
Answers will vary. The list in the text includes: TV to

Provide some examples of HDTV, radio to satellite radio, coffee shops to
recent product changes, i.e. Starbucks lifestyle coffee, traveling circuses to
new products that are Cirque du Soleil, land lines to cell phones, cell
replacing older ones. phone to iPhone, Walkman to iPod, and mops to
Swiffers.
Aggressive new product They should have open communication with

development requires that customers, innovative product development
organizations build structures cultures, aggressive R&D, strong leadership, formal
internally that contain what incentives, and training.
features?
Quality function deployment TRUE

refers to both (1) determining
what will satisfy the customer
and
(2) translating those customer

desires into a target design.
Which of the following is true C) Value engineering is oriented toward

regarding value engineering? improvement of design.
Chapter 5
Reducing the complexity of a C) manufacturability and value engineering.

product and improving a
product's maintainability are
activities of:
Quality function deployment E) all of the above

(QFD):
A graphic technique for B) the house of quality.

defining the relationship
between customer desires and
product (or service) is:
A result of concurrent A) speedier product development

engineering in product design
is:
The Japanese method of D) a single organization without subdivision or

organizing for product design individual teams.
features:
Manufacturability and value E) I, II, III, IV, V

engineering has which of the
following benefits?
________ is a process for Quality function deployment or QFD

determining customer
requirements and translating
them into attributes that each
functional area can understand
and act upon.
Chapter 5
The ________ is a part of the House of quality

quality function deployment
process that utilizes a planning
matrix to relate customer
"wants" to "how" the firm is
going to meet those "wants."
Benefits include immediate cost reduction, reduced

product complexity, additional standardization of
Identify the benefits associated
components, improvement of functional aspects of
with manufacturability and
the product, improved job design and job safety,
value engineering.
improved maintainability (serviceability) of the
product, and robust design.
QFD refers to both (1) determining what will satisfy

What is quality function
the customer and (2) translating those customer
deployment (QFD)?
desires into the target design.
(1) Identify customer wants. (2) Identify how the

good/service will satisfy customer wants. (3) Relate
customer wants to product hows. (4) Identify
Identify the 7 steps involved in relationships between the firm's hows. (5) Develop
building the house of quality. importance ratings. (6) Evaluate competing
products. (7) Determine the desirable technical
attributes, your performance, and the competitor's
performance against these attributes.
Computer-aided design (CAD) FALSE

refers to the use of specialized
computer programs to direct
and control manufacturing
equipment.
Chapter 5
Robust design ensures that TRUE

small variations in production
or assembly do not adversely
affect the product.
Modular design exists only in FALSE

tangible products; it makes no
sense in services.
Which of the following is TRUE D) It is the use of computers to interactively design

regarding computer-aided products and prepare engineering documentation.
design?
Which of the following is TRUE E) All of the above are true.

concerning advantages of
CAD?
What is the use of information A) CAM

technology to control
machinery?
Bridget's Hamburger Stand C) Modular design.

uses only 7 ingredients but
offers 15 different burgers. This
process is known as:
D) during the production process when it is clear

Value analysis takes place:
that the new product is a success.
What technology "builds" C) 3-D printing

products by laying down
successive thin layers of
plastic, metal, glass, or
Chapter
ceramics? 5
________ provides a format Standard for the exchange of product data or STEP
allowing the electronic
transmittal of three-
dimensional data.
The use of information computer-aided manufacturing or CAM

technology to control
machinery is called ________.
If a design can be produced to robust

requirements even when the
production process has
unfavorable conditions, the
design is said to be ________.
Products or services designed modular

in easily segmented
components are known as
________ designs.
________ reviews successful Value analysis

products for improvement
during the production process.
Identify at least three general Faster development, better products, and accurate
benefits derived from CAD. flow of information to other departments.
Value engineering is concerned with reducing cost

Explain the difference between and improving function in a preproduction setting,
value analysis and value while value analysis, with similar aims, takes place
engineering. during production, when the product has shown
that it will succeed. Techniques are similar.
Chapter 5
Modules are easily segmented components. They

add flexibility to production and marketing. They
allow mix-and-match of components (customization
Discuss the advisability of using at point of customer contact). Use of modules
modular assemblies in usually means fewer parts, less design and tooling
manufacturing. (What are the expense. Disadvantages include using a module in a
advantages and product for which a more specific component
disadvantages?) To what extent would have been better. It also may be possible
can these arguments be that a module is more expensive than a product-
applied to service products? specific version would be because it has to function
properly for multiple products. Modules do exist in
services, as in fast-food meals built to customer
specification.
Rapidly developing products TRUE

and moving them to the market
is part of time-based
competition.
The enhancement of existing FALSE

products is an external product
development strategy.
Boeing's 737 airplane and C) product platform

Hewlett-Packard's printer
business are examples of using
enhancements and migrations
of existing products to build on
a ________.
Which of the following is an C) alliances

example of an external
product development
strategy?
Chapter 5
Which of the following product D) new internally developed products

development strategies has the
highest product development
risk?
Rapidly developing products time-based competition

and moving them to the market
is referred to as ________.
Boeing's 737 airplane and product platform

Hewlett-Packard's printer
business are examples of using
enhancements and migrations
of existing products to build on
a(n) ________.
Time-based competition is competition that is

based on time. It involves rapid development of
What is time-based
products and moving them to market. Often, the
competition?
first company into production may have its product
adopted as the "standard."
Chapter 5
The external product development strategies

include alliances, joint ventures, and purchase of
technology or expertise by acquiring the developer.
Alliances are cooperative agreements that allow
firms to remain independent, but use
complementing strengths to pursue strategies
Identify the external product consistent with their individual missions. Joint
development strategies; ventures are combined ownership to pursue new
describe each in a sentence or products or markets. Purchasing technology or
two. expertise is usually accomplished by acquiring
entrepreneurial firms that have already developed
the technology that fits the mission. The issue then
becomes fitting the purchased organization, its
technology, and its product line into the buying firm,
rather than a product development issue.
The "make-or-buy" decision TRUE

distinguishes between what an
organization chooses to
produce and what it chooses
to purchase from suppliers.
Group technology enables the TRUE

grouping of parts into families
based on similar processing
requirements.
An engineering drawing shows A) dimensions, tolerances, materials, and finishes of

the: a component.
The dimensions, tolerances, B) engineering drawing.

materials, and finishes of a
component are typically shown
on a(n):
Chapter 5
What identifies components by B) group technology

a coding scheme that specifies
size, shape, and the type of
processing (such as size)?
Which of the following C) a bill of material

typically shows the hierarchy of
components, their description,
and the quantity of each
required to make one unit of a
product?
The hierarchy of components, C) a bill of material.

their description, and the
quantity of each required to
make one unit of a product are
documented on:
A) each component be identified by a coding

Group technology requires
scheme that specifies size, shape, and the type of
that:
processing.
A drawing that shows the engineering drawing

dimensions, tolerances,
materials, and finishes of a
component is a(n) ________.
A listing of the hierarchy of bill of material

components, their description,
and the quantity of each
required to make one unit of
product is the ________.
Chapter 5
A work order is a list of the FALSE

hierarchy of components, their
description, and the quantity of
each required to make one unit
of the product.
An assembly drawing lists the FALSE

operations necessary to
produce the component.
An assembly chart shows an FALSE

exploded view of the product,
usually a three-dimensional or
isometric drawing.
Which of the following shows C) an assembly chart

in schematic form how a
product is assembled?
D) sequence of operations necessary to produce

A route sheet provides a(n):
the component.
An assembly drawing: B) shows an exploded view of the product.
An assembly chart: A) shows graphically how the product is assembled.
A process sheet is a type of: C) route sheet.
Which of the following C) a route sheet

documents lists the operations
necessary to produce the
component with the material
specified in the bill of material?
Chapter 5
A restaurant kitchen contains a A) assembly drawing.

wall poster that shows, for
each sandwich on the menu, a
sketch of the ingredients and
how they are arranged to make
the sandwich. This is an
example of a(n):
A document for production A) work order.

that gives the instruction to
make a given quantity of a
particular item, usually to a
given schedule, is a(n):
An exploded view of the assembly drawing

product is a(n) ________.
Configuration management is used by every

How does configuration
automobile manufacturer to track all of the changes
management manifest itself
between and during a model year. To be specific
when you ask for service on
about the part that is needed, the VIN (vehicle
your automobile?
identification number) is often used.
PLM is an umbrella of software programs that

attempts to bring together many phases of product
design and manufacture. PLM products often start
Briefly explain how product
with product design (CAD/CAM); move on to
life-cycle management (PLM)
design for manufacture and assembly (DFMA); and
impacts product design.
then into product routing, materials, layout,
assembly, maintenance and even environmental
issues.
Chapter 5
The customer may participate TRUE

in the design of, and in the
delivery of, services.
The moment-of-truth is the TRUE

crucial moment between the
service provider and the
customer that exemplifies,
enhances, or detracts from the
customer's expectations.
According to PCN analysis, the FALSE

consumer's process domain
typically includes the set of
activities at the beginning of
the process chain.
According to PCN analysis, TRUE

firms intending to provide a
value offering that focuses on
customization should be
positioned more toward the
consumer's process domain.
Which of the following is NOT a A) increase customer interaction

service design technique used
to increase service efficiency?
What type of analysis focuses A) PCN

on the ways in which processes
can be designed to optimize
interaction between firms and
their customers?
Chapter 5
According to PCN analysis, D) surrogate interaction and direct interaction.

service operations exist only
within the area(s) of:
According to PCN analysis, B) surrogate interaction

which process region includes
process steps in which one
participant is acting on another
participant's resources, such as
their information, materials, or
technologies?
The ________ is the crucial moment of truth

moment between the service
provider and the customer that
exemplifies, enhances, or
detracts from the customer's
expectations.
Within PCN analysis, a(n) ________ process chain

is a sequence of steps that
accomplishes an identifiable
purpose (of providing value to
process participants).
Identify the methods of service Limit the options, delay customization,

design that can increase modularization, automation, and focusing design on
service efficiency and limit the moment of truth.
customer interaction.
Chapter 5
Direct interaction includes process steps that

involve interaction between participants. Surrogate
interaction includes process steps in which one
Identify and briefly describe
participant is acting on another participant's
the three process regions from
resources, such as their information, materials, or
PCN analysis. technologies. Independent processing includes
steps in which the participant is acting on resources
where it has maximum control.
The expected value of each FALSE

course of action in a decision
tree is determined by starting
at the beginning of the tree
(the left-hand side) and
working toward the end of the
tree (the right).
The role of decision trees in C) calculate the expected value of each course of
product design is to: action.
Payoffs, alternatives, and D) decision trees.

expected monetary values are
terms associated with:
In analyzing product design expected value or EMV

decisions, decision trees
determine the ________ of each
course of action.
Transition to production refers D) development

to the act of moving a product
to production from what?

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16:39, 11/03/2022 Thẻ ghi nhớ: Chapter 5 | Quizlet

Regal Marine's attempts to False

Product strategy may focus on True

The objective of the product True

The four phases of the product False

In the maturity stage of the False

Relatively few new product True

3M's goal is to produce 30% of True

Which of these statements E) All of the above are true.

C) treats the product design decision as critical to

The three major elements of A) selection, definition, and design.

In which stage of the product A) introduction

A product's life cycle is divided D) introduction, growth, maturity, and decline.

The analysis tool that lists D) product-by-value analysis.

At which stage of the product C) maturity

________ is used to rank a D) Product-by-value analysis

What percentage of sales from A) 50%

Regal Marine's use of ________ has CAD or Computer-aided Design

In the ________ phase of the growth

________ lists products in Product-by-value analysis

To develop and implement a product strategy that

A product-by-value analysis lists products in

There is no reason for the strategy to be static

Operations managers must be E) all of the above

Which of the following would A) economic change

Which of the following E) All of the above are such opportunities.

Understanding the customer, economic change,

Answers will vary. The list in the text includes: TV to

Aggressive new product They should have open communication with

Quality function deployment TRUE

(2) translating those customer

Which of the following is true C) Value engineering is oriented toward

Reducing the complexity of a C) manufacturability and value engineering.

Quality function deployment E) all of the above

A graphic technique for B) the house of quality.

A result of concurrent A) speedier product development

The Japanese method of D) a single organization without subdivision or

Manufacturability and value E) I, II, III, IV, V

________ is a process for Quality function deployment or QFD

The ________ is a part of the House of quality

Benefits include immediate cost reduction, reduced

QFD refers to both (1) determining what will satisfy

(1) Identify customer wants. (2) Identify how the

Computer-aided design (CAD) FALSE

Robust design ensures that TRUE

Modular design exists only in FALSE

Which of the following is TRUE D) It is the use of computers to interactively design

Which of the following is TRUE E) All of the above are true.

What is the use of information A) CAM

Bridget's Hamburger Stand C) Modular design.

D) during the production process when it is clear

What technology "builds" C) 3-D printing

The use of information computer-aided manufacturing or CAM

If a design can be produced to robust

Products or services designed modular

________ reviews successful Value analysis

Value engineering is concerned with reducing cost

Modules are easily segmented components. They

Rapidly developing products TRUE

The enhancement of existing FALSE

Boeing's 737 airplane and C) product platform

Which of the following is an C) alliances

Which of the following product D) new internally developed products