If you want to set-up or start a business the first thing you should always do is to determine why?

Why
do you want to start a business especially in this kind of time where there’s a pandemic that is
happening? Are you passionate about a particular product or service? Do you want to make a difference
in the community? Your "why" is extremely important. Because if it isn't compelling enough, you won't
be able to weather the ups and downs of entrepreneurship. Once you know your "why," you can start
identifying customer pain points and setting clear goals for your business. And of course you need to
know what product or service you will do and it must fit into the pandemic lifestyle since you may go
bankrupt. Examples of industries thriving during the pandemic include cleaning and delivery services,
fitness equipment, home improvement and behavioral health, among others. Another one is to connect
the consumers to social media, Social media is a great way to bring in new customers and share updates
with current ones. Of course you want to promote your business and any (virtual) events you're having,
but you shouldn't just sell, sell, sell. Use your social accounts to genuinely engage with your customers
and get them excited about your brand. COVID has made marketing far more difficult, as many of the
normal avenues you might market a consumer brand, namely events, are not feasible right now, and It is
really hard on this kind of time to start a business but it is not impossible. All we have to do is to do
research and choose the right decision for the business that you will start.