1

Evidencia 1: Summary. APROACH TO DIAGNOSTICS OF MARKETING COMPLEX

OF INDUSTRIAL ENTERPRISE

Valentina Guzmán Burgos

Professor: Daniela Andrea Soto Soto

Ficha 234868

Servicio Nacional De Aprendizaje (SENA)

02/08/2021

In this article we will be able to know a little about the subject of industrial company

marketing, written by two Ukrainian women with a good opinion on this whole subject, it is a

fairly complete and explanatory article.

According to “Approach to diagnostics of marketing complex of industrial enterprises” its

main content is the estimate of the condition of subjects under the conditions of incomplete

information with a view to problems and prospectives directions of their decisions as

consequences of acceptance day-to-day administrative decisions. There are some works by

national scientists dedicated to this problem, the scarcity of such research does not allow the

presence of a single approach to the diagnostic activity of the company. Tatiana and Elena’s

article discusses that the timeliness of this question is also confirmed by the determination of

the current state of the economics subject depends on the work of the plan, recommendations

and procedures, aimed at improving this unfortunate state or warning for its operation. We also

can understand that this concerns in particular diagnostics of marketing complexes whose
 2

concrete content is, in particular, the authentication of the real and of the properties of the

analyzable object, that is to say marketing.

Tatiana and Elena concludes that the exposure of changes in the composition of the

sentinel measurement object; establishing the basic factors which caused these and accounts

for their influence, can do a development of recommendations relating to the improvement of

this state.

Approach to diagnostics of marketing complex of industrial enterprises (n.d)

Tatiana Maksimova, Elena Shapran Volodymyr Dal East-Ukrainian National University,
Lugansk, Ukraine.