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You are the brand manager of Bashundhara Group. You manufacture

cement, tissues, and face
Enter question
mask. Your owner asked you to develop the brand further. Using four
strategies develop the brand.

Relate examples with theory.

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542 answers

Branding strategy of Bashundhara Group is Brand equity. It has

powerful brand with high brand equity.
The brand equity is the
differential effect that understanding the brand name has on
customer response to
the product. In order to develop the Brand of
Bashindhara Group further, develop all the tools will needs
to
communicate the brand such as logo, tagline and website. After that
the manager should strengthen
the newly developed or updated brand.
By considering the overall business strategy of Bashundhara,
develop an appropriate strategy, then identify target clients.
Conduct a research on the target clients will
help the company to
understand clients's perspective and it tells how the company
strengths their current
brand. Brand positioning by differentiating
the product of Bashundhara is the best brand strategy.
Messaging
strategy will translate the brand positioning into target audience.
The development of new logo
and tag line may support brand
positioning. Content marketing strategy which increase visibility
and
reputation and also make the brand of Bashundhara relevant to
target audience. For example, consider
brand positioning of BMW
based on the slogan ' the ultimate driving machine'. It chosen the
most basic of
a human traits for consolidating brand identity. The
BMW makers is position a brand using simple emotive
message that
keeps the attention of consumers.

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