1. Assume you are appointed as head of marketing of Saragam Aluminum Company, which is
a new company, manufacturing and marketing aluminum extruded products, such as door,
window, and partition aluminum frames, heat sinks, and control panels. Customers include
household and business organisations. The factory is located in Hosur district of Tamil Nadu,
abour 38 kilometre from Bangalore. You have discussed with your CEO to initially focus sales
and distribution efforts in southern region, consisting of Kamataka, Tamil Nadu, Andhra
Pradesh, and Kerala. You are required to design sales territories to cover the four southern
states. Describe how would you go about your task.