Digital marketing

Module plan
Course reference Module
Digital marketing Digital marketing
At the end of the session trainees must be able to explain
 The definition of digital marketing
 The advantages of digital marketing
 Various channels of digital marketing
 Analytics of digital marketing

Notes for instructor:

Keep sufficient number of copies of Exercises and handouts for distribution
Introduction to digital marketing Unit-1

Allotted Topic Activities

time in
minutes
30 Registration/inauguration
20 Ice-break session
30 Presentation digital marketing from 1 to 10 Explain the difference between traditional
and digital marketing, what is digital
marketing
Show the video of what is digital marketing
10 Video 1
Presentation
30 Discuss why digital marketing
12 to 15
Show the video what is digital marketing( in
10 Video-2
Hindi )
30 Presentation 16 to 20 Explain the pattern of internet users in India
30 Presentation 21 to 25 Explain the methodology of DM
Total 190
mts

Consumer buying cycle Unit -2

Presentation consumer buying cycle from 1 Explain the changing consumer buying
30
to 10 cycle
30 Presentation 11 to 19 Explain the 7 Cs of digital marketing
60 mts

Channels of digital marketing Unit-3

Explain the terminologies of digital

Channels of digital marketing
30 marketing and search engine
Presentation 1 to 8
optimization
 Trainees to explore different key words in
30 Exercise -1
google page
Explain search engine marketing and
show the video ad word bidding process
Presentation 9 -13
30 Explain and Show the difference between
organic and pay per click
1.Trainees to create google AdWords
30 Exercise 2 2. Open google and navigate to a landing
page
Explain the difference between SEO and
30 SEM
Presentation 14 to 20 Explain benefits of SEM and setting up
campaign and show the videos
30 Exercise-3 Trainees to research on key words
20 Presentation 21 to 25 Explain Email marketing
30 Presentation 26 to 31 Explain digital display marketing
20 Presentation 32 to 34 Mobile marketing
Trainees to create and administer
30 Exercise
Whatsapp group
Explain Social media marketing, show
30 Presentation 35 to 38
the video of social media marketing
30 Exercise-4 Trainees to create facebook page
Explain Analytics, show the video on
20 Presentation 39 to 42
how to add Google analytics
20 Feedback and evaluation
Total 380
mts