Place

Identify locations product consumption

Enterprises engaged in manufacturing business on the market to solve a lot of problems, especially the
parameter product, price and promotion must be built on the basis of correct selection factors related to
the location. Business product portfolio, pricing policies, promotion policies can only be effective when
carried out based on the characteristics of the location parameter ( distribution ) and the remaining
parameters of the marketing mix case. Commercial businesses choose locations by the following basic
criteria.

Identify locations by geographic criteria - where?

Identify locations by customer criteria - for whom ?

As well as for our company, after the success in the Hanoi market, we have expanded its market by
opening more branches in Ho Chi Minh City. The company 's headquarters in Ho Chi Minh City 's District
7, we chose it because that's where the customers demand the treatment of weight loss in the company.
District 7 is the place for the rich in the city of Ho Chi Minh. They are people who have money, rank,
conditions, and high demand. Besides, we also open many gym rooms and distributed in District 1,
District 3 and District 10 where for those who want to exercise, stress reduction and relaxation with the
special services. In the near future, we will expand the gym rooms in Tan Binh and Phu Nhuan District.