Business decisions based on Market research

Soundarya S- F21112 - Team 2

About Coca Cola:
Invented by John Stith Permberton in the late 19th century

Orignially derived from coca leaves and kola nuts

The company markets and sells its products in over 200 countries

Coca Cola's data collection:

Coke conducted researches through creative campaigns

Used AI powered soda dispensers to understand evolving consumer preferences

Brought back "Coca Cola Freestyle 9100" - a fountain beverage machine

 Qualitative:
RESEARCH What flavours interest consumers the most?
Have consumers started becoming aware of their sugar intake?

Consumer data from Freestyle machines showed that:

Considerable consumption levels of Sprite and Cherry flavours
FINDINGS was seen
There was an increase in the sale of diet beverages
 Coke realised that the elements of choice and customisation are here
to stay

Came up with the Sprite Cherry and Sprite Cherry Zero products

RESULT Released new classics: Orange Vanilla Coke

Included 117 low calorie/no calorie options and 130 no caffine options
(In response to diet conscious consumers)
THANK YOU!

Team 2
Angeline Bharathi - F21072
Ashwanth - F21075
Kuralamudhan - F21090
Rajesh Ratrix - F21102
Soundarya S - F21112