Governme

nt College
of
Engineerin
g & Textile
Technology
,
Serampore

ASSIGNMENT SUBJECT : OE TT 802B

TOPIC - Custom Printed T-Shirts Business Idea

SUBMITTED BY :
 GOPAL JANA(11001419017)
SUBHAJIT LO(11001419018)
SUMANTA ROY (11001419020)

INTRODUCTION- We are imagining the ability to create a totally

custom shirt. Customers will choose the material and style of the shirt,
and then the image or graphic they want on the front and/or back.
This is the ultimate form of expression. Some people might show
their fanaticism for a particular sports team, others a musician. Or you
might have a social message or cause on your shirt. Whatever the
customer decide, we will print any image on shirts.

Market – Our brand has segmented the market into two groups,
organized by the type of product that customers purchase. The first
group is customers that desire an already created graphic image to be
placed on the their shirt. The second group are those that prefer
custom artwork to be placed on their shirt. We have decided to divide
the market by the products that they purchase because it offers an
intuitive, easy method of targeting the two different groups. An
additional reason for segmenting the market based on the two
products is because the demographics for the buyers of the two
products are distinct enough to group them separately.

Competition – Our brand may have some competitors,some are

local companies, some are Internet-based shirt designer houses.

Expectations - We are going to grow our business to start making a

modest profit in 3 years. Our name will become synonymous with
high quality fashion forward T-Shirts. Hopefully everyone will come
to us when they want to wear something custom made. We will be
able to pay off friends and family by year 5.