Location: Gurgaon Campus: Tier 1 only Educational Qualification: Masters in Digital Marketing /MBA/Marketing Graduation in Technology / IT / CS Key Skills: Digital Marketing specialists across industries - Fintech, BFSI, Retail. Marketing, Online Marketing, Digital Marketing, Demonstrable experience in SEM / SEO implementation, Social Media, Website Management Work Experience: 3-10 years
• Lead Gen, Campaign reporting & analytics • Personalization and segmentation • Advertising, Promotions, Programmatic ads • SEO, Google Adwords, Website Management, etc. The position will manage all aspects of current and future digital marketing strategies like SEO, SEM, Display, Social, Affiliates, Content, email marketing with a clear focus on maximizing online visibility with increased traffic and conversions Coordinating marketing campaigns to attract more leads and ultimate conversions - Overseeing the company's online marketing budget Planning and implementing promotional campaigns. Website management (SEO, SEM, Google Listings, customer journeys, etc.) and optimization Stay up-to-date with digital technologies developments. Experience implementing and optimizing Google Adwords campaigns.- Excellent knowledge of web analytics tools, online marketing tools and practices Familiarity with web design and HTML.- Excellent verbal and written communication skills.