McDonalds Competitive Profile Matrix

McDonalds

Critical Success factors

Market Share
Financial Position
Global Expansion
Customer Service
Advertising
Price Competitiveness
Product Innovation
Product Quality
Customer Satisfaction
Management
Totals

m
Burner Kin Wend 's

Weights Rating Weighted Rati Weighted Rati

0.18 4 0.72 3 0.54 2
0.12 4 0.48 3 0.36 3
0.09 4 0.36 3 0.27 2
0.09 2 0.18 2 0.18 2
0.07 4 0.28 3 0.21 2
0.07 4 0.28 3 0.21 2
0.11 2 0.22 3 0.33 3
0.1 1 0.1 2 0.2 4
0.08 3 0.24 3 0.24 4
0.09 4 0.36 3 0.27 3
1 3 3

O'Malley,
Ouellette,
Weighted
0.36
0.36
0.18
0.18
0.14
0.14
0.33
0.4
0.32
0.27
3