External Factor Evaluation Matrix

m
Key External Factors Weights
Opportunities
\Jew Products & Services 0.1
Beverage Market (trusties) 0.08
3rowth of Franchise Restaurants 0.09
Demand for Organic Products 0.06
International Expansion 0.1
conservation (going green) 0.07

Threats
Change in Commodity Prices 0.07
Food Safety and Food Borne Illness Concerns 0.07
Economic Slowdown 0.1
3rowing Health Consciousness 0.08
Intense Competition (din.in restaurants. Wendy's) 0.09
_egal Challenges (McDonalds laces many lawsuits) 0.09

Totals 1

O'Malley, Ouellette, Plourde, & Roy

200949
Rating Weighted Score

3 0.2
2 0.16
3 0.27
1 0.06
4 0.4
1 0.07
C
C
C
C
C
3 0.21
4 0.22
4 0.4
2 0.16
4 0.36
3 0.27
C
C
C
C
C
C
3