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Journal Title: Ceramic Production And Call #: GN799.P6 C47 1992
Distribution: An Integrated Approach
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Article Title: Integrating Ceramic Production Alejandro Figueroa
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Integrating Ceramic Production
and Distribution
Christopher A. Pool
Introduction
This volume has a simple theme: production and distribution are
interacting components of economic systems and should be studied as such.
Surely, the necessary interrelation of production and distribution is
universally recognized, yet my coeditor, George Bey, and I have been
impressed by the scarcity of archaeological and ethnoarchaeological studies
that explicitly treat ceramic production and distribution in an integrated
fashion. As Prudence Rice has observed, "the distribution sphere of pottery
economics has received considerably more archaeological study than has
production” (Rice 1987b:197), and "surprisingly little ethnographic research
has addressed pottery economics" (Rice 1987b:204).
Why do these gaps in research exist? For archaeology, the most obvious
answer is that studies are constrained by the nature of their data. The
integrated study of production and distribution systems is greatly facilitated
by the identification of production loci. This is a relatively straightforward
matter where large-scale pottery producers constructed permanent facilities
and produced voluminous refuse, or where potteries are historically
documented. It is no accident, then, that many of the more successful
reconstructions of pottery production and distribution have been described
for Roman and post-Roman Europe (eg. C. J. Arnold 1981; Brisbane
1981; Hodder 1974a, 1974b, 1974c; Peacock 1982; Peacock and Williams
1986). On the other hand, archacological investigations of many complex
societies, which have traditionally focused on site centers, may have missed
275276 Christopher A. Pool
even large-scale industries located on the margins or in the hinterlands of
sites (€.g., in Mesoamerica [Kneebone and Pool 1985]). When production
loci have been identified, reports have tended to describe the production
entity and its manufacturing technology, while giving little consideration to
its integration into broader economic and social systems (e.g. Bordaz 1964;
Munera Bermtidez 1985; Redmond 1979; Winter and Payne 1976). These
descriptions, while valuable, are only the first step in reconstructing pottery
economic systems.
In most prehistoric societies, however, pottery production appears to
have been carried out at a much smaller scale in relatively unspecialized
contexts. In such cases, identifying the precise locus of pottery production
on the basis of overt categories of evidence is difficult or impossible (Stark
1985). The difficulty of identifying the precise location of pottery
manufacture and the importance placed on exchange in models of
sociopolitical evolution have conspired to focus more archaeological
attention on the distribution of pottery (Rice 1987b:197). Without
identified production loci, reconstructions of exchange systems are forced
to assume that pottery was manufactured in the region where it is most
commonly found (Bishop, Rands and Holley 1982:300-302; Rice 1987b:
177). While this “criterion of abundance" is a perfectly reasonable
assumption, it limits the resolution with which intraregional exchange can
be identified. Hence archaeological studies of ceramic distribution tend to
focus on long-distance exchange (but see Fry {ed.] 1980).
In contrast to archaeological studies, ethnographic and ethno-
archaeological research has documented the methods and organization of
pottery manufacture and the social status of the potter but has largely
ignored the means by which vessels are distributed from potters to
consumers (Rice 1987b:168-191, but see Howry 1976; Papousek 1981;
Reina and Hill 1978). Even less well-documented are the effects of the
variable demands of different groups of consumers on the choices potters
make in selecting particular forms, designs, and manufacturing techniques
(cf. Hardin 1977).
This book advocates approaches to ceramic research that explicitly
recognize and seek to elucidate the interrelations between distribution
(conceived broadly to include mechanisms of exchange as well as the
demands of consumers and their distribution across the landscape), and
production, including such elements as resource procurement, manufactur-
ing technology, organization of production, standardization of products
and aesthetic choices of potters. Toward this integrative end, the editors
have invited the contributors to approach their data on production,
distribution, or both, with an eye toward the interactive effects of the two
subsystems. Their chapters serve as case studies that illustrate a varietyIntegrating Ceramic Production and Distribution 27
of concerns, methods, and problems of integrated approaches to ceramic
production and distribution.
No single chapter in this volume has thoroughly integrated all aspects
of pottery economics, though Will’s comes close. We can hardly expect
that they would. All of the contributions employ data from projects that
in one sense or another are in progress. Rather, these chapters must be
viewed as steps along the path toward understanding the economic role
of pottery in nonindustrial contexts. In this final chapter, I point out some
of the larger obstacles along that path and some of the ways they may be
surmounted.
Assessing Production and Distribution
The first obstacle to be avoided is a conceptual one. It might be
surmised that an integrated approach would simultaneously consider
production, consumption, and distribution in constructing typologies of
economic behavior. In fact, there already exist classifications that incor-
porate elements of distribution in the description of categories of ceramic
production (e.g. van der Leeuw 1977, 1984; Peacock 1981, 1982:8-10; Rice
1987b:184-186). The categories described in these classifications provide
a framework that many, including myself, have found valuable for
organizing discussions of specialization in ceramic production (¢.g. Pool
and Santley this volume). Specialization is, however, a complex phenom-
enon that incorporates many different behaviors, each reacting to different
sets of influences. As is true for any complex phenomenon, one cost of
employing such classifications is that they obscure variation by lumping
diverse cases into a handful of categories. Furthermore, to the extent that
modes of distribution become a defining characteristic of the categories,
they also obscure the nature of interaction between production and
distribution (Rice 1987b:186).
‘An integrated approach, however, need not deny the separability of
production and distribution. Quite the contrary, the explicit consideration
of interaction between production and distribution requires that they be
analytically distinguished. The problem is similar to that which political
anthropologists face in describing and explaining the multitudinous forms
of political organization that exist. Some critics of political typologies (e.g.
Easton 1959) have favored the alternative approach of scaling phenomena
along multiple "continua," or dimensions of variation, to avoid masking
interesting variability under a few rubrics. Consistent clustering of
phenomena along these dimensions (which may be parallel, or "bundled")
might well lead to the recognition of distinct classes (Easton 1959:239; de
Montmollin 1989:17). Recently this approach to the study of political278 Christopher A. Pool
structure has been explicitly championed in mesoamerican archaeology by
de Montmollin (1989), who acknowledges that similar "continuum oriented"
approaches have been applied to the development of social and political
organization in the Valley of Oaxaca by Blanton, Kowalewski, Steponaitis
and others (Blanton et al. 1981, 1982; Kowalewski et al. 1983; Kowalewski
and Finsten 1983; Steponaitis 1981).
Assessment of variation along multiple dimensions may also be applied
profitably to economic systems (e.g. Torrence 1986:82-90). The following
discussion identifies dimensions of variation that have been assigned
particular importance in classifications of ceramic production and
distribution (¢.g. Peacock 1981, 1982; Stark 1985; van der Leeuw 1977,
1984), although they have not always been explicitly separated. Some are
‘clearly highly correlated, but their analytical separation allows the empirical
demonstration of those correlations.!
Dimensions of Production
Scale, Intensity, and Efficiency. With respect to ceramic production, the
words scale and intensity are often used interchangeably. The two words
convey different shades of meaning, however, which should be made
explicit, but rarely are. Scale carries the connotation of gross size or
amount. It may be applied equally well to the inputs of a production
‘system (energy or labor, capital, materials) as to the outputs of a system
(products and by-products). The phrase “large-scale production,” for
example, implies the consumption of large amounts of energy, capital, or
materials by potters to produce many vessels (and incidentally, large
amounts of by-products).
“Intensity” implies a comparison, or ratio, of one factor to another. In
the study of craft production, though, there appears to be some disagree-
ment as to what comparisons are to be included within the concept of
intensity. For Rice, "intensification increases the output per unit of time
or labor" (1987b:190). Discussing lithic production, however, ‘Torrence
argues, "it is crucial to distinguish between behavior which is labor intensive
(high levels of inputs) and that which is efficient (outputs outweigh inputs
Tegardless of gross quantities)" (1986:89 emphasis in original). In other
words, intensive production involves high levels of inputs per production
entity. Indeed, Rice appears to include this usage within her concept of
intensity, for she concludes the sentence quoted above with the statement
that intensification "may also be achieved by changing production from part
time to full time, increasing the number of producers, or using more
efficient techniques" (1987b:190). While both usages are well established
in the archaeological and economic literature, Torrence’s distinctionIntegrating Ceramic Production and Distribution 279
between intensity and efficiency has the advantage of greater terminological
precision?
‘The scale (levels of inputs and outputs) and efficiency (ratio of outputs
to inputs) of production both respond to and effect changes in the demand
for products, the number of production entitities (ic, households,
workshops, or factories) filling that demand, the availability and organiza-
tion of labor, the availability of resources, and manufacturing technology.
‘Thus, while hardly "prime movers," scale and efficiency are factors of
fundamental importance in ceramic production and distribution. Archae-
ological measures of scale for outputs and material inputs may be derived
from the frequency, volume, mass, or number of vessels represented by
discarded sherds at a production entity, given assumptions regarding
breakage patterns and the proportion of vessels damaged in firing. The size
of the labor force in a production entity may be estimated from the
number and volume of facilities such as kilns, trampling floors, tanks,
drying and storage sheds, and waster dumps, or the number of potting
households nucleated in a portion of the site. The assessment of efficiency
is less tractable because it requires that inputs of materials, time, or labor
be assessed independently of outputs.
Size of the Production Entity. The size (i.e. the spatial extent) of the
production entity is clearly and strongly influenced by the scale of
production, though it is also conditioned by the way activities are
organized in space. The latter point is especially important when compar-
ing the size of entities at differing scales of production. In large-scale
entities the existence of permanent facilities rigidifies the use of space. The
overall extent of such entities may therefore be an adequate measure of
their size when they are compared with one another. In small-scale entities
that lack permanent facilities, however, the sporadically conducted activities
associated with ceramic production may be moved from place to place
within a house lot, creating the impression of a larger production locus
than actually existed at any one time. On the other hand, the lack of
permanent facilities in small-scale production entities tend to restrict
archaeological evidence for activity areas to the residues of one activity—
firing—which may lead to the underestimation of the total space devoted
to ceramic production.
ion of Activities. A number of studies have demonstrated that
production activities are segregated from domestic activities and sequential
Stages of manufacture are segregated within the production entity in
Tesponse to increasing production scale and specialization. Assessment of
the degree of activity segregation therefore requires the, identification of
the location of the production entity with respect to houselots and the
identification of activity loci within the production entity. The latter may
be facilitated by the presence of permanent facilities.280 Christopher A. Pool
Location of Production. Potters position themselves on the landscape
in response to numerous influences. An important dimension of the
geographical pattern that is created is the degree to which production
entities are dispersed or nucleated. Depending upon the distribution of the
consuming population, dispersed production may reflect some combination
of widely available resources, inefficient exchange mechanisms, household
self-sufficiency, or lack of administrative control. Conversely, production
may cluster in response to restricted resources, nucleation of the consum-
ing population, location of distribution nodes, or administrative regulation.
In either case, and especially for relatively unspecialized, low intensity
production, archaeologists must be alert for geographical patterns that
Suggest the influence of economic and social considerations other than
those directly related to the production and exchange of pottery?
Variability of Products. The relationship between the number of vessels
produced at an entity and the number of discarded sherds is by no means
straightforward. Nevertheless, if the ceramic assemblage at a production
entity can be taken as representative of the production output, or if
differential rates and patterns of breakage can be controlled for different
wares and forms, then the variability of the production entity's output may
be assessed. Variability is not, however, a single dimension, and different
kinds of variability have different causes and implications. The number of
different vessel classes represented in the assemblage, that is, its taxonomic
richness, reflects the elaboration of ceramic manufacture at the production
entity (Rice 1981; 1989). The relative frequency of vessels in each class, the
evenness of the assemblage, indicates the degree of product specialization at
the production entity. Finally, the variability of attributes within vessel
classes provides measures of their standardization.
Dimensions of Consumption
Although for the purposes of this volume we have subsumed consump-
tion under distribution, it is, of course, an analytically separable component
of economic systems. Like production, consumption may be assessed along
dimensions of scale, intensity, size of constituent segments, segregation of
activities, dispersion of consumers, and variability of assemblages.
Comparison of consumption and production along these dimensions may,
in turn, suggest forms of distribution and the overall character of economic
systems.
Scale and Intensity of Consumption. Scale and intensity are used here in
the same sense as for production, with scale referring to the overall
consumption of pots in the site or region and intensity referring to the
consumption of pots per person or household, The relation between sherdsIntegrating Ceramic Production and Distribution 281
recovered and pots consumed, though not entirely straightforward (Schiffer
1976), is somewhat more direct than that between pots manufactured and
sherds recovered from production contexts. Given a statistically representa-
tive sample of disposal contexts, the scale and intensity of consumption
may be inferred from the same measures of frequency, volume, mass or
number of individual pots represented by discarded sherds. It is important
to recognize that the scale of consumption and the scale of production
within a site or region need not always coincide. Discrepancies between
estimates of the number or mass of vessels consumed and produced may
suggest the importation or export of vessels.
Segregation of Consumption. Particularly in large and complex social
systems, all vessel categories are not consumed equally by all segments of
the population. The degree to which vessel categories are segregated in
particular contexts within the site and region is an important dimension of
variation, which may indicate the division of the society into different
consuming segments along class, ethnic, or occupational lines.
Size of Consuming Segments. A third dimension of interest is the
number of persons represented by contexts of consumption. Like the size
of production entities, the size of consuming assemblages may be expected
to correlate with the scale and diversity of activities they represent, but
the relationship is confounded by breakage and replacement rates of
ferent vessel categories. It is preferable, therefore, to isolate this
dimension of variation, and assess it independently through the methods
of demographic archaeology, using such data as the number of residential
structures containing each vessel class (see Hassan 1978; 1981).
Nucleation of Consumers. As with production, a vital dimension of
consumption is the degree to which consumers of particular vessel
categories are nucleated or dispersed across the landscape. This axis of
variation adds a spatial dimension to the segregation and size of consuming
segments of the population. It is, however, analytically separable, since
more or fewer consumers may be spatially segregated in larger or smaller
areas. Spatial concordances and discordances between production and
consumption may then be used to infer possible mechanisms of distribution
(c.g. the chapters in this volume by Feinman ct al., Pool and Santley, and
Stark).
Variability of Consumer Assemblages. As with production assemblages,
measures of richness, evenness, and quantitative dispersion may be applied
to evaluate elaboration, specialized use, and standardization of ceramics in
consumption contexts. Such measures obtained from consumption contexts
have been employed to infer characteristics of production (e.g. Rice 1981,
1989), but the analytical separation of consumption and production may
permit more precise characterization of the economic system, including the282 Christopher A. Poo!
number of producers patronized by individual households or population
segments.
Dimensions of Distribution
Distribution, of course, is the act that links producers and consumers,
Despite occasional discoveries of marketplaces, storage facilities, and
dumps for vessels broken in transshipment (e.g. Will, this volume), it is an
act that leaves few direct traces in the archaeological record. Though some
characteristics of distribution patterns and mechanisms may be inferred
from production or consumption contexts alone, it is the comparison of
the dimensions of variability described above for both kinds of contexts
(and doubtless others as well) that the richest information may be derived.
These comparisons may then allow the distribution systems of a site or
tegion to be scaled along the following dimensions (cf. Plog 1977:129; Rice
1987b:197-200).
‘Range and Direction of Distribution. The spatial extent over which a
ceramic category occurs defines its range of distribution. Comparison of its
occurrence in consumption and production contexts may allow finer
estimation of the minimum distances and directions over which pots
traveled. The caveat, expressed by Blinman and Wilson in this volume, that
the endpoints of production and distribution do not necessarily delineate
the intervening path must be heeded, however.
Scale of Distribution. The total amount of pottery exchanged within a
system may be estimated from consumption contexts alone, but again, if
the volume of ceramics represented in consumption contexts are compared
with the volume of manufacture inferred from production contexts, then
a more precise characterization of the distribution system may be achieved.
Interactions in a distribution system in which 1,000 consumers are supplied
with 10,000 vessels by 100 producers are of a very different scale from one
that involves only ten producers. So are interactions that supply 10,000
vessels to 1,000 consumers over a ycar of a different intensity from those
that occur over a span of ten years.
Centralization of Distribution. The degree to which distribution is
centralized and/or regulated is a fundamentally important dimension of
variability because it relates directly to the mechanics and social contexts
of distribution as described ethnographically (e.g. Polanyi 1957; Renfrew
1977). Evidence that may be brought to bear on these questions include
the spatial relationships between producers, consumers and administrative
centers (c.g. Feinman 1980 and chapters in this volume by Feinman et al.,
Pool and Santley, and Stark), as well as the comparative diversity andIntegrating Ceramic Production and Distribution 283
standardization of production and consumption assemblages (cf. Pires-
Ferreira 1976).
Discussiz
The foregoing identifies some, but certainly not all, of the dimensions
along which production, consumption and distribution subsystems may be
scaled and compared. The value of analytically separating dimensions of
variability is that it enhances methodological rigor by explicitly delineating
the ways in which pottery economic systems vary. To stop with dissecting
the living system into its component tissues, though, would hardly
constitute an integrative excercise. It is only a prelude to a consideration
of the interaction of these components.
Points of Interaction Between
Production and Distribution
An integrated approach to production and distribution is one that seeks
to understand the nature of interaction between producer and consumer.
From the perspective of the potter, three aspects of this relationship
appear to be particularly salient. These are the social context of the
telationsip, the physical mechanisms by which exchange is accomplished,
and the volume of demand, both overall and for particular classes of
pottery.
The simplest possible relationship between producer and consumer
occurs when the producer and consumer are the same person (Howard
1981:5). Such cases are classified by Peacock (1982:13-17) as "household
production” in which a houschold makes pottery purely for its own
consumption (as opposed to "household industries," which make pottery for
consumption beyond the producing household [see Pool and Santley, this
volume for discussion of modes of ceramic production]). The household
that makes pottery only for itself, with no exchange (e.g. through gift-
giving) to other households is an ideal type, and is probably rare or
nonexistant. It is, however, approximated by egalitarian societies like the
Iroquois, described by Allen in this volume. Even in the ideal case, though,
additional consumers exist as members of the household. It is therefore
useful to regard distribution in the context of household production as
severely attenuated, rather than absent. By doing so a baseline is provided
against which more complex systems may be measured. The characteristics
of this baseline case then include:284 Christopher A. Pool
1. Demand is set solely by consumption rates within a single house-
hold.
2. Limits of variation acceptable to the consumer are perfectly
understood and reproduced by the potter.
3. As in more complex systems, distribution involves moving vessels
from their location of manufacture to their location of use, but this
distance is measured in meters rather than kilometers.
. Middlemen are eliminated from the distribution system.
Again as in more complex systems, the location of discard does not
perfectly reflect the location of use. Nevertheless, secondary discard
is typically rare as compared to more complex systems.
wa
In contrast, specialist production unites more consumers with propor-
tionately fewer producers, hence the volume of demand filled by each
producer increases. In addition, the greater distances and the larger
number of participants involved necessitate additional mechanisms of
distribution. These mechanisms involve transport of the vessels by one or
both parties (ie., the producer to the consumer, the consumer to the
producer, or both to a third location), and/or the intervention of a third
agent (a wholesaler, middleman, or central agency) (Redman 1977:9-10).
As the chapters by Arnold and Nieves, Chavez, and Zubrow illustrate,
variations in the overall level of demand and the requirements of particular
groups of consumers directly affect potters’ decisions regarding manufactur-
ing techniques, vessel form and decoration, and the organization and
location of production. In turn, these decisions condition archaeological
patterns of assemblage variation and the spatial organization of production
localities.
In the broadest terms, the variation observed within a ceramic complex
occurs within bounds set by the natural and cultural environment. Because
specialist producers satisfy the demands of many households, they work
within an aggregate range of acceptable variation in materials, form and
decoration. Differences in the range of variation exhibited among potters
should be expected as a result of differences in skill, labor investment,
access to resources, and the size and composition of the consuming
Population. Producers may further elect to restrict manufacture to
particular classes of pottery (‘product specialization” c.f. Rice 1987b:187-
191), creating a system of complementary specialization. Such complemen-
tary specialization may be organized by sex or by entire communities, as
Chavez documents for highland Peru.
Efforts to meet increasing demand also strongly affect variation in
manufacturing techniques. Reductions in the labor invested in each vessel
are often ‘accomplished by standardizing vessel classes through the
routinization of motor habits, by the use of devices like molds and theIntegrating Ceramic Production and Distribution 285
potter’s wheel, or by simplifying decorative motifs (Rice 1987b:203,
Longacre, Kvamme, and Kobayashi 1987, 1988; cf. chapters in this volume
by Arnold and Nieves and by Allen). A surprising result of Zubrow’s
formal analysis is the complexity of variation in manufacturing techniques
that might result purely from economic considerations of cost and benefit.
Despite the evident labor advantages associated with manufacturing
techniques that favor standardization, it must be recognized that specializa-
tion and standardization are separate processes, and the correlation between
them is subject to many confounding influences.’ These include variation
in the physical properties of selected raw materials, the technology of
production, the number and organization of laborers in a production
facility, and the perception of and insistence on standardization among
producers and consumers alike (c.g. Arnold and Nieves). Among tradi-
tional, non-industrial communities that most archaeologists study, an
intricrate web of local customs relating to the manufacture and use of
pottery may strongly constrain decisions at each of these levels. The most
detailed demonstration of this phenomenon is found in the discussion of
the effects of costumbre on traditional pottery production in Highland
Guatemala by Reina and Hill (1978:231-251; see also Reina 1963 and
Foster 1948:80, 1988:300-301).
The obvious general effect of strong sanctions against experimentation
with labor-saving techniques will be a tendency for vessels to remain
relatively unstandardized even as production volume increases in response
to increasing demand or concentration of production in the hands of fewer
specialists. The specific effects of the opposed forces of tradition and
efficiency on ceramic products, however, are less predictable (e.g. Pool
1990:249-305). Here archaeologists must consider the nexus of perceptions
among producers, consumers, and the archaeologists themselves (Arnold
and Nieves, this volume). Innovative techniques favoring standardization
may find application in vessels intended for particular consumer segments,
particular classes of vessels, or particular attributes on individual vessels.
Thus, while a correlation between standardization and specialization can
be observed cross-culturally and over long time periods, the association
is neither simple nor inevitable within individual societies.
Levels of demand are determined by several variables, including rates
of breakage, the nucleation and overall density of population (cf. Stark,
this volume), and ease of transport. In addition, the mechanics of
interaction between producer and consumer both reflect and condition
levels of demand. Renfrew (1977:9-10) describes five arrangements by
which goods are exchanged. These include travel of the consumer to the
producer, travel of the producer to the consumer, travel of both producer
and consumer to a third location where they exchange goods directly,
transport of goods between producer and consumer by a third party, and286 Christopher A. Pool
travel of the producer to a central agency that assigns goods in exchange
(redistribution). Generally speaking, these five arrangements correlate with
increasing demand and extent of distribution. Therefore, systems in which
the producer travels to the consumer or vice-versa appear to be most
appropriate to spatially restricted systems of exchange within communities
or between adjacent communities. Arrangements by which both producer
and consumer travel to a third location tend to be associated most
frequently with local markets, as, for example, Reina and Hill (1978:
207-229) describe for highland Guatemala. More complex mechanisms that
involve itinerant middlemen or central agencies of redistribution are
capable of integrating producers and consumers over a much larger region
(Rice 1987b:192-195). Producers, who must have access to their consumers
directly or through intermediaries, must balance these arrangements against
access to ceramic resources or their suppliers in choosing the location of
their operations. The importance of such considerations is particularly
evident in the spatial patterns observed by Stark in the Mixtequilla and by
Feinman and his colleagues in the Valley of Oaxaca.
‘The expansion of production to accomodate increasing demand for
pottery also calls for the reorganization of activities, which creates spatial
effects within production localities. These effects have been described in
cultural contexts as diverse as prehispanic Mesoamerica and Roman
Europe (P. Arnold 1985, 1987; Peacock 1982; Pool 1990; van der Leeuw
1976, 1977). They include the building of permanent constructions to
facilitate storage and manufacturing activities; the increasing segregation
of activities within the production locality; and the segregation of
production activities from houschold activities. P. Arnold (1985, 1987) has
therefore suggested that the identification of facilities and activity
segregation may provide more definitive evidence for intensified production
than assemblage composition or the recovery of manufacturing tools (cf.
Stark 1985),
‘To summarize, ceramic production and distribution involve a tangled
web of interactions among producers and consumers. Their accomodations
to one another's needs affects all stages of production as well as the
overall character of the ceramic assemblage and of the exchange system.
Unfortunately, though it is a fertile field of study, the identification of the
effects of these interactions is fraught with methodological difficulty. The
remainder of this chapter elucidates these difficulties by identifying and
discussing the major classes of data that comprise the basis for integrated
studies of production and distribution. Only after these classes of data are
clearly delineated will discussion focus on the interpretation of the
interaction between the productive and distributive subsystems.
In the'most general terms, these data (like all archaeological data)
derive from two principal sources: the content of assemblages and theIntegrating Ceramic Production and Distribution 287
spatial relationships within and between assemblages. For the most part,
the assemblages of concern are those associated with contexts of produc-
tion and contexts of consumption, encompassing both use and disposal. By
comparison, the precise loci of economic transactions are much more
difficult to identify. Archaeologically visible exchange loci include shops,
as have been reported from Roman Europe (Peacock 1982:156), market-
places like the Roman forum (Peacock and Williams 1986:60) or the Great
Compound of Teotihuacan (Millon 1973, 1981), and transshipment points
where breakage was common, as in the ports of the Mediterranean (Will,
this volume). All of these cases reflect market exchange or governmental
redistribution in urbanized societies. Such loci, however, represent only a
portion of the range of economic transactions in urban societes. It must
be remembered that even in urban societies, exchange also occurs in
multiple-use plazas, on the steps of churches and temples, on street
corners, from the backs of wagons, and on the doorsteps of consumers and
potters alike. Transactions in these less specific locations would leave few,
if any, indications of the exchange act itself.
Reconstruction of economic systems therefore relies most heavily on
comparisons among assemblages from contexts of production and
consumption, and it is to these I will address my discussion. Specifically,
I focus on the identification of production loci, the sources and interpreta-
tion of variability in ceramic assemblages, and the spatial arrangements
within and among production and consumption loci.
Identifying Locations of Ceramic Production
The archaeological integration of ceramic production and distribution
first requires that two questions be answered: "Where was the pottery
made?" and "Where was the pottery used?" Though the answer to neither
of these questions is entirely straightforward (Schiffer 1976; Binford 1981,
1983), the identification of the locations of pottery production has been a
particularly troublesome issue for many regions and times, and deserves
special consideration.
The precision of the answer to "Where was the pottery made?" may
vary depending upon the specificity required by a particular research
question. At its least specific, the answer may be “nearby” versus “else-
where." That is, a distinction may be made between local pottery and
pottery produced outside the area of interest. At more specific levels,
regions or sites of production may be assigned to particular pottery types.
Such attributions have frequently been made on the strength of stylistic as
well as petrographic and chemical grounds. In either case they typically
depend on the assumption that a pottery type is most likely to have been288 Christopher A. Pool
made in those areas where it is most abundant (Rands and Bishop
1980:19-20; Bishop Rands and Holley 1982:300-302). This involves the
characterization of ceramic assemblages, which is considered in a later
section.
At the most specific level the question of where pottery was produced
involves the identification of individual production loci. In contrast to the
less specific assignments of pottery to regions and sites of origin, which
link ceramic distributions to assumptions regarding disposal, use, exchange
and production, the identification of particular production loci involves the
evaluation of evidence specific to the production process itself. This
evidence includes raw materials, manufacturing implements and facilities,
unintentional by-products, and intentional products (c.f. Rice 1987b:177-180;
Santley, Arnold and Pool 1989; Stark 1985).
Raw Materials
Raw materials such as clay, temper, and pigment are among the more
elusive indicators of ceramic production (Pool 1990:93), though they have
‘on occasion been found in association with artifacts or facilities suggestive
of production (e.g. Munera Bermtdez 1985; Pool ct al. 1987; Rattray 1990;
Sheets 1979). This is hardly surprising, since ceramic manufacture is an
additive process, and unused materials may be recycled in the next
production effort. The recovery of large amounts of raw materials should
only be expected when production localities were abandoned rapidly.
Furthermore, small amounts of raw clay, temper and pigments are easily
dispersed and incorporated in the soil matrix of a site, and may therefore
escape detection.
Production Implements
Implements employed in the various stages of ceramic manufacture are
notoriously difficult to identify archacologically (Stark 1985). Contemporary
potters use a variety of perishable implements to thin, shape, impress,
incise, and paint vessels. These include wooden sticks, reeds, gourds,
basketry, netting, fabric, corn cobs, and brushes of plant fibers or hair
(Rice 1987b:136-152). Furthermore, many of the imperishable implements
used in preparing clays and pigments, forming vessels, and executing
designs are morphologically identical to implements used in other activities,
and indeed often began their use life in other activites. Among these
ambiguous tools are grinding stones, stone flakes, and bone or stone
knives, points, perforators, and polishers. Identification of such items asIntegrating Ceramic Production and Distribution 289
ceramic manufacturing implements must rely on use wear analysis, residues
of pigments or clay, and their presence in production contexts. The last
criterion is, of course, useless as an independent criterion of production,
and is particularly problematic when production occurred within a
household context.
Kiln furniture (vessels and sherds used to protect pots from drafts,
smoke, humidity, and contact with one another) is also difficult to identify
(Stark 1985:173-174). Nevertheless, distinctive patterns of oxidation and
reduction on joined sherds has occasionally suggested their use as kiln
furniture (e.g. Bordaz 1964:83-103; Winter and Payne 1976:39).
Production Facilit
Production facilities are relatively immobile constructions employed in
various stages of ceramic production. Such facilities include bins and pits
for storing raw materials, tanks for slaking and levigating clays, trampling
floors for preparing pastes, potter’s wheels and benches on which vessels
are formed, kilns and ovens for firing, and sheds to house the forming
operations, drying vessels awaiting firing, and fired vessels awaiting
transportation (see D. Arnold 1985; Peacock 1982; Rice 1987b; Stark 1985;
and Nicholson and Patterson, this volume, for descriptions). In contrast to
most manufacturing implements, permanent and semi-permanent facilities
may provide strong evidence of ceramic production, particularly when they
are found in association with one another.
‘True kilns with separate chambers for fuel and pots are the most
readily identifiable of such facilities, by virtue of the effects of high
temperatures on their interior surfaces, as well the details of their
construction (see, e.g., Adams 1988; Nicholson and Patterson 1985 and this
volume, Peacock 1982; Pool 1990). Kiln-like ovens, which do not separate
fuel and pots, may range in form from shallow depressions in the earth to
the beehive ovens used by the Maya of Ticul (Thompson 1958). In their
simpler forms these are less securely identified as ceramic production
facilities, but the presence of other production indicators may suggest their
function.
Areas of baked earth resulting from open firings are the least readily
identified firing facilities. Their preservation depends in part on the
hardness and thickness of the baked layer, which in turn depends upon the
length of time the surface is exposed to high temperature. Ethnographi-
cally recorded open firings, however, do not usually attain high tempera-
tures for extended periods (Rye 1981; Shepard [1956] 1980), and are
therefore likely to be obliterated. This is particularly true when, as is
ethnographically common, they are associated with small-scale production290 Christopher A. Pool
in household contexts where the same space may be used serially for a
variety of activities (2, Arnold 1987). Furthermore, it is difficult to say
with certainty whether the activity conducted over a patch of burnt ground
involved firing pots, cooking food, burning trash, or all three (Allen, this
volume; Stark 1985:165).
As this description of firing facilities illustrates, the construction of
permanent facilities is strongly dependent on the scale and specialization
of production. P. Arnold (1985) has cogently observed that such facilities
represent not only an investment of labor, but also of space. Thus, in
household contexts where production is carried out infrequently, invest-
ment in facilities that permanently remove space from domestic use is
- unlikely. Under conditions of more intensive production removed from
household contexts and employing more laborers, space is likely to be
devoted to the simultaneous performance of different stages of production,
and permanent facilities may be constructed to facilitate those activities.
By-products
Ceramic production creates a variety of unintentional residues,
principally in the course of firing, Among these are accumulations of ash
and carbon, fragments of cracked or otherwise damaged vessels ("wasters"),
vitreous pieces of slag and fused sherds, and amorphous lumps of fired
clay. In the absence of kilns or other permanent facilities, such residues
may provide the best class of evidence for ceramic manufacture, but even
they are not completely unambiguous.
One ambiguity derives from the definition of wasters. Ethno-
archaeologists have the advantage of knowing which sherds discarded
within production localities were broken in the course of firing, and
typically refer to all such sherds as "wasters," whether or not they exhibit
firing defects (Stark 1985:165). Archaeologists, who do not have this luxury,
must rely on additional evidence to distinguish wasters from vessels broken
in use and discarded in the same contexts as those broken or deformed in
firing. When the loci of different activities are near one another, as in
household production contexts, mixing of wasters and other ceramics is
certain to occur.
Even the identification of firing defects may be problematic, For
example, some paste compositions tend to exhibit fewer firing defects than
others. In particular, vitrification causing vessels to bloat, sag, and warp
depends upon paste composition as well as firing temperatures that vary
with the fuel and firing technique employed (Rye 1981; Stark 1985). In
addition, ‘the accidental refiring of sherds may produce a variety of
discolorations and other firing defects. Furthermore, low-temperature firingIntegrating Ceramic Production and Distribution 291
mistakes like spalling and surface fire-cracking do not necessarily render
vessels unserviceable, and may therefore occur in consumer contexts (Stark
1985:175).
Considering the difficulties of identifying waster sherds, it would appear
best to limit the term to sherds that exhibit severe firing defects that are
likely to have rendered a vessel unusable. These may include bloating,
warping, and fusing of overfired sherds, as well as a variety of characteristic
cracks that result from overly rapid heating and cooling (see Rye
1981:108-115 for descriptions and illustrations of these defects). It should
be noted, however, that the latter will only render the vessel unusable if
they extend through the vessel wall, and even then they may be repaired.
If established usage must be maintained, however, archaeologists should
employ Stark’s (1985; 1989) felicitous distinction between "severely
deformed wasters" and "de facto wasters."
Products
The final products of ceramic manufacture record a great deal of
information regarding their production. Individually, each pot encodes in
its composition, fabric, form, surface marks, and surface coatings a partial
record of the choices made and the labor invested in different stages of its
manufacture (Feinman, Upham and Lightfoot 1981). In aggregate, the
vessels and sherds comprising a ceramic assemblage record variation in the
selection and execution of such choices by the potters of a production
locality, a site, or a region. From these data it is possible to infer aspects
of the organization and scale of ceramic production. The acquisition of
these data constitute the characterization of assemblages, discussed below.
The occurrence of unusual concentrations of particular wares or forms has
frequently been used to identify the location of specialized ceramic
production, however, and therefore deserves separate consideration here
(cg. Feinman et al; Santley, Arnold and Pool 1989; Stark 1985 and this
volume).
It should first be recognized that the identification of ceramics
discarded at production localities as the products of manufacture intro-
duces a degree of terminological ambiguity. Strictly speaking, outside of
unspecialized production ‘for the replacement of a household’s pottery
inventory, many or most of the ceramics discarded in production contexts
are by-products—de facto wasters accidentally broken during firing or
shortly thereafter. Referring to them as products, then, is really a
terminological convenience justified by the assumption that the properties
and proportions of ceramic categories in production contexts reflect those
of the producer’s output.292 Christopher A. Poo!
The degree to which this assumption is justified varies with the
intensity and context of production. While the assemblages of large-scale
workshops removed from domestic contexts probably do reflect the
products of manufacture with a high degree of accuracy, the same may
not be true of small-scale domestic production contexts. In cases of
complementary specialization like that documented by Chavez (this
volume), where a household produces a portion, but not all of its
inventory, the household must acquire vessels from another producer. On
the other hand, a household might produce all of its own pottery but
specialize in the production of certain items for trade. In view of such
variation, it becomes difficult to distinguish between de facto wasters and
acquired vessels on the basis of frequencies or proportions in the
assemblage. This is particularly true when, as is often the case, baseline
data on typical domestic inventories is lacking (Stark 1985:167).
A further confounding factor is the possibility that because of their
composition, thinness, or size, particular forms or wares might be more
susceptible than others to breakage in production contexts. Such vessel
classes would be over-represented in comparison to their representation
among vessels actually exchanged.
The most serious problem in using anomalous concentrations of
particular vessel classes is the possibility that they may also result from
the restricted use of specific wares or forms for certain activities. Salt-
making stations (¢.g. Muller 1984; Sanders, Parsons and Santley 1979:174-
175; Santley, Ortiz and Kludt 1988) provide dramatic examples of skewed
assemblages associated with the use of specific forms (salt pans and
tecomates) in an extractive activity. The hill of amphora sherds at Rome’s
Monte Testaccio is an equally dramatic example of a skewed assemblage
resulting from the breakage of amphoras in the transshipment of liquids
(Will, this volume).
Summary
For every class of evidence, problems of its initial absence, its lack of
preservation, and ambiguity in its interpretation are most severe for small-
scale, nonspecialized production. These problems diminish as the scale and
specialization of production increase, because the amount of raw material
involved, the number and specialized nature of tools, the segregation of
simultaneously conducted activities, the investment of labor and space for
the construction of permanent facilities, and the frequency of broken and
discarded vessels all tend to increase as well. It is nevertheless wise for all
kinds of production contexts that multiple criteria of identification be
employed (as Feinman [1980], Santley, Arnold and Pool [1989], StarkIntegrating Ceramic Production and Distribution 293
[1985], and others have observed). Furthermore, despite problems in
interpreting high frequencies and skewed distributions of ceramic
categories, distributional and frequency data rather than overt technological
data will often constitute the most accessible evidence for production at
lower levels of specialization (Stark 1985).
Variability in Ceramic Assemblages
Identifying the locus of ceramic production from the characteristics of
assemblages is but one of many economic inferences that may be derived
from the analysis of ceramic products. Indeed, as Rice (1989:111) notes,
“rightly or wrongly, the emphasis in the study of production is most
frequently and directly placed upon the products of ceramic production and
only indirectly on the processes or actual organization of production
relations." Ceramic assemblages, usually from consumer contexts, have
been analyzed to infer such aspects of the pottery economic system as the
organization of production, degrees of specialization and standardization,
and the sources of exchanged pottery.
Analysis of ceramic assemblages involves three steps: characterization
of the composition, morphology, and design of individual sherds and
vessels (Rice 1987b:309), assessment of the variability of these properties,
and interpretation of that variability. The techniques employed in ceramic
characterization have been thoroughly discussed by Rice (1987b) and
Shepard (1980), and specific discussions of compositional and technological
analysis are provided by Bishop, Rands, and Holling (1982) and Rye
(1981). Here I focus on relationships between variability in particular
classes of data and particular aspects of production and distribution.
Variability in Ceramic Attributes
The broadest limits on variability in a ceramic assemblage are set by
the physical properties of the resources available to potters. Consumers
further restrict variability by imposing demands for particular properties of
texture, color, morphology, and decoration that correspond to individual
and traditional preferences. Within these externally imposed bounds
individual potters are potentially free to experiment with different materials
and techniques, though sanctions to conform to traditional methods may
be strong (Reina and Hill 1978:231-251). Hence, producers tend to
generate variety, while consumers tend to reduce variety through their
selections (Rice 1987b:201). Innovation will therefore most likely be204 Christopher A. Pool
attempted in those aspects of manufacture that increase the efficiency of
production or the predictability of results, but that do not violate the
expectations and values of consumers.
Because culturally generated perceptions and concepts of value are
involved, the precise attributes so affected may be difficult to predict. The
essential point here is to recognize that different sources of limitations on
ceramic variability affect different sets of attributes variously and to
appreciate the consequences of those influences for interpreting variability.
Rice (1989:113) has discussed this point with regard to four broad classes
of attributes, or attribute systems, that relate to resources, manufacturing
technology, form, and "decoration/style." This schema is intuitively satisfying
because each attribute system is most strongly associated with either
material properties, production techniques, use, or aesthetic and informa-
tional content. Furthermore, each attribute system is characterized by
different kinds of data, and by different methods for recovering and
interpreting them.
The correspondences between attribute systems and properties of
materials or classes of behavior are not exclusive, however, for each
attribute system is influenced to some degree by physical properties of
Tesources, economic advantage to producers, and consumer preference.
Hence, each of these sources of variability may have differential effects on
individual attributes within each system (e.g. paste texture, paste color,
visible manufacturing marks, height, diameter, design elements, etc.).
By collapsing the attributes systems of form and decoration/style these
effects may be expressed schematically as in Figure 12.1. As in a geological
ternary diagram, the displacement of the attribute systems from the pure
influence of factors at the triangle’s vertices represents the relative
contribution of the other two factors to the overall variability of the
attribute system. If each factor exerted the same influence on all attributes
in a particular system, then the attribute systems would be represented in
the diagram by points. Instead, they are represented by ovals to reflect the
possibility that individual attributes within attribute systems may respond
variously to different influences, Thus producers’ appreciation of con-
sumers’ desires and their own skills affect their selection of ceramic
materials and manufacturing techniques from among those available.
Similarly, consumers’ preferences for attributes of form or material
properties are mediated to varying degrees by the producers’ technology
and skills as well as the physical properties of naturally occurring materials.
This is not to say that the character of an assemblage simply reflects the
sum of accomodations of individual consumers and producers to one
anothers’ whims. Consumers and producers alike are members of cultures,
classes, ethnic groups, and so on, with canons of style and patterns of
behavior that constrain their individual preferences.Integrating Ceramic Production and Distribution 295
Resources
Producer Consumer
FIGURE 121 Schematic representation of the influence of different factors on
attribute systems.
Materials. The attributes that most closely reflect variability in raw
materials are those concerning the size, shape, mineralogy and chemical
composition of the particles comprising ceramic pastes. Though all of these
may be altered in the course of manufacture, they are nevertheless useful
in distinguishing pottery from different regions and, under favorable
circumstances, the geological sources of the raw materials.
Mineralogical characterization of temper and natural aplastic inclusions
in pottery is most often conducted by examining sectioned sherds with a
binocular or petrographic microscope. Applications of these techniques are
illustrated in this volume by Blinman and Wilson and by Feinman et al.
(see also the ground-breaking studies of Shepard [1936, 1939, 1942a, 1942b,
1946] and Matson [1937, 1939]). Techniques for characterizing the
mineralogical composition of ceramic bodies and clays that require more
sophisticated instrumentation include X-ray diffraction analysis and a
variety of thermal and gravimetric methods (Rice 1987b:375-389; Bishop,
Rands, and Holley 1982).
‘Today the archaeologist seeking to identify the provenience of pottery
also has available several analytical techniques capable of measuring
elements in concentrations on the order of 100 or fewer parts per million
(see Rice 1987b:391-392). Such techniques include optical emission
spectroscopy, atomic absorption spectroscopy, proton-induced X-ray296 Christopher A. Pool
emission (PIXE), Méssbauer spectroscopy, and the techniques Pool and
Santley employ in this volume, X-ray flourescence spectrometry and
nuclear activation analysis. These vary greatly in their sensitivity, precision,
and accuracy, in the elements they can measure, and in their cost (Rice
1987b:389-404, Table 13.1).
The use of spectrographic and mineralogical techniques to discriminate
among artifacts from different sources relies on the provenience postulate
of Weigand et al. (1977:24) that "identifiable chemical differences exist
between sources of a raw material, and the analytical approach can
recognize these differences" (Bishop, Rands and Holley 1982:301). The
identification of this concept as a postulate is apt, since it is less an
assumption about the nature of source variability than it is a requirement
for the selected approach to work. An additional assumption of composi-
tional analysis is that variation in the composition of artifacts reflects
variation in the raw material from which they are made (Rands and Bishop
1980:19).
One implication of the provenience postulate and the assumption that
artifacts and their raw material exhibit similar ranges of variability is that
the nature, geological occurrence, and human manipulation of lithic and
ceramic materials strongly condition the ability to distinguish artifacts from
geographically distinct sources. In contrast to more easily sourced
materials, like obsidian, the naturally occurring clays used by traditional
and ancient potters are highly variable mixtures of small, plastic, clay
minerals and diverse nonplastic mineral grains of varying size. Different
combinations of these constituents create differences in the workability,
color, firing behavior, and most importantly for provenience studies, the
chemical composition of natural clays.
The identification of raw material sources for a particular ware
therefore requires a thorough knowledge of the natural distribution and
variability of source deposits and of the transformations of natural clay in
the preparation of the paste. Even the most precise analytical technique
is limited in its application by these factors, and in many cases, fine scale
ination among source deposits within a region may be impossible
. Bishop and Rands 1982). Under favorable conditions, however,
compositional analysis of ceramics, clays and tempers can provide
invaluable information on resource procurement and intraregional
exchange. Archaeologists attempting such research must be prepared to
conduct detailed geological mapping and sampling of ceramic resources in
addition to technological analysis of the ceramic pastes. With this
information, it is sometimes possible to identify a limited number of clay
or temper deposits as the most likely sources of the materials employed
in ceramic manufacture. The number of likely exposures may then beIntegrating Ceramic Production and Distribution 297
further reduced on the basis of their distance from production localities
(eg. Pool and Santley, this volume).
Given the problems of identifying natural clay sources, a frequent
approach is to assume that chemical variation in locally produced ceramic
pastes is dependent on local variation in clay and temper resources and to
establish “resource procurement zones” through the analysis of ceramics
alone (Bishop, Rands, and Holley 1982:275; Rands and Bishop 1980). In
this approach the inference of local production rests on the provenience
postulate and the assumption that nearby sources are more likely to be
exploited than more distant sources, in accordance with principles of least
effort (Rands and Bishop 1980:19-20; Bishop Rands, and Holley 1982:300-
302). Ethnographic support for this assumption is provided by D. Arnold
(1985:35-52), who notes that 84% of the societies represented in his
worldwide sample obtain their clay from within seven kilometers of the
locus of production. Similarly, 97% of the societies in Arnold’s sample
obtained their temper from less than nine kilometers away. It is also
expected by the "criterion of abundance” and Renfrew’s "law of monotonic
decrement” (1977:77-23) that pottery of a particular paste composition
should have been manufactured in the locality where it is best represented.
In contrast to the problems they introduce in the identification of
source deposits, potters’ manipulations of raw materials may actually
increase the precision with which regions or sites of manufacture can be
identified (Bishop, Rands, and Holley 1982). The addition of a geographi-
cally restricted temper, for example, may serve as a "tracer" analagous to
the radioactive tracers used in biological research. Petrographic and
chemical analyses have exploited this observation to great effect (e.g.
Bishop and Rands 1982; Shepard 1936; Blinman and Wilson, this volume).
Even when ceramic clays and tempers are both widely distributed, however,
differing recipes for paste preparation may produce consistent differences
in ceramic paste compositions among sites or regions (¢.g. Feinman et al.,
this volume),
Variability in the paste composition of ceramics and raw materials is
usually compared through the application of one of several multivariate
numerical methods. Some of the more commonly used methods are
multiple discriminant analysis, cluster analysis, principal components
analysis and factor analysis. Useful discussions of the relative merits of
various techniques and data transformations in the analysis of geological
materials are provided by Davis (1985) and LeMaitre (1982). The specific
application of multivariate numerical methods to ceramic compositional
analysis has been addressed by Bishop and his colleagues at Brookhaven
National Laboratory, as well as several other authors (e.g. Bishop, Rands,
and Holley 1982:300-313; Bishop 1980; Bishop, Harbottle, and Sayre 1982;
Bieber et al. 1976; Wilson 1978:226-233).298 Christopher A. Pool
Manufacturing Technology. The transformation of a plastic lump of raw
paste into a rigid, fired vessel is accomplished through a sequence whose
constant steps are forming, drying and firing. Depending upon the methods
used, vessels may be decorated when they are still moist, after they have
dried, after they have been fired, or between bisque and glaze firings. The
forming process can also be divided into sequential steps. Rye (1981:66-
95), for example, defines primary forming, secondary forming, and decorative
forming stages of vessel manufacture, and identifies characteristic surface
marks and grain orientations by which they can be recognized. Potters,
however, sometimes employ different sequences for different portions of
a pot, and often use the same techniques in primary and secondary stages
of forming. These practices make Rye’s scheme difficult to apply to some
collections (Rice 1987b:124; Pool 1990:43-57). This difficulty may be
overcome by recognizing that different sequences usually apply to different
portions of the vessel, instead of being repeated on the same part of the
vessel (see, ¢.g., Nicholson and Patterson, this volume). For these reasons
Ihave elsewhere suggested a somewhat different classification of techniques
by their use in the building of a vessel portion where it did not exist
before, the shaping and thinning of that portion into an approximation of
the final shape, and the finishing of the vessel portion to refine the vessel
shape, obliterate earlier marks, and apply decoration (Pool 1990:43-57).
Building techniques include modeling, coiling, molding, and throwing.
Shaping techniques include beating and scraping, and finishing techniques
include smoothing, burnishing, polishing, texturing, plastic decoration,
slipping and painting, These techniques and others are thoroughly
described by Rice (1987b:115-152) Rye (1981:66-95) and Shepard
(1980:53-69).
The ability of potters to replicate the images of finished pots they and
their customers hold in their minds depends upon which of these
techniques they employ and the skill with which they apply them. Some
techniques are inherently capable of producing vessels with a narrower
range of variation in particular attributes than are others. Thus greater
standardization in forms is possible with molds or with the wheel than
through hand modeling, stamps and seals can reproduce designs with
greater accuracy than free-hand incision or carving, and the range of paste,
slip and paint colors may be narrowed by controlling the firing atmosphere
in kilns rather than firing the vessels in the open. The need potters feel
to reduce variation in their products, however, depends partly upon their
own culturally bounded evaluation of the benefits of greater efficiency or
predictability in production, and partly on their appreciation of consumers’
tolerance for variation.
Form and Decoration. The choices potters make among the raw
materials and manufacturing techniques available to them find their most