CONSIDERING STRATEGY VARIATIONS

POSSIBLE STRATEGY VARIATIONS

EXPANSION STABILITY RETRENCHMENT COMBINATION
INTERNAL Penetrate Exiting Markets; Seek Production and Reduce Cost, Reduce Subcontracting
Add New Products; Add Marketing, Efficiencie, Asset; Drop Products;
New Markets Reorganize Drop Markets; Drop
Function
EXTERNAL Acquisitions; Maintain Market Share Divest SBUs; Liquidation; Cross-License
Mergers Bank Joint Venture
RELATED Seek Sinergy From New Improve Product Eliminate Related
Products; Markets or Products, Markets, or
Function Function
UNRELATED Conglomerate
Diversifications in
Products, Markets or
Function
HORZONTAL Add Complementary
Products or Markets
VERTICAL Add New Functions
ACTIVE Innovative,
Entrepreneurial Moves
PASSIVE Imitator in R & D Reactive Defense of
New Products Products