40 extrabytes per users phone * 5mil people

2 mil -snap
4 mil -gg
1mil-fb
4.5 mil- yt
188 mil email

5V: volume, velocity, variety, veracity, value

hadoop:
- distribute file system: make copy in variety machine => save data incase one
machine fall
-spare task into numbered of task => paralell process

use data to => reduce human churn rate

reduce deseaster (huricane sandy in 2012- east coast us)