Topic: How is brand development visible in Atria’s strategy?

How has Atria shaped the

markets while developing its brands?

a) The subject of the task received is an important one, because the image of any company is
essential in the sales process and has a very large contribution in terms of its success. A well-
defined brand, associated with an appropriate strategy, with clearly set objectives, contributes
to accessing a higher level for the company.

b) - In the period 2017-2020, Atria registered a constant growth and development, this aspect
being reflected in the changes brought to the subordinated brands.

- In addition to basic products, Atria launched new products such as premium microwave
meals and new types of seasoning packets. The brand logo and product packaging were
redesigned to match the brand values.

- Atria has dozens of respected and successful brands and sub-brands. Almost all of the
brands hold first or second position in their markets. By investing in its strong brands, Atria is
safeguarding the competitiveness of its current product groups and services. This also makes
it easier for Atria to launch new product groups and food innovations. 

c) - Strong regional and international brands are an essential element of Atria's value
and strategy. They are guided by partnerships for profitable growth, ethics and value creation.
Atria published a new strategy to become the winning northern European food company.

- Atria redesigned its brand logo and packaging visuals as part of the renewal of Atria’s
brand image. The new packaging highlights the traceability of the products to farms,
responsibility and the Finnish origin of the products more clearly than before.

d) - In the period 2017-2020, Atria invested and channeled its energy on the development of
its brands, realizing that this is an important and impactful one, being part of and being
integrated in the company's growth and development strategies.

- The new logo communicates the brand’s values more clearly: approachability and
warmth in line with the brand’s goals. The year highlights their long history and the know-
how and reliability that come with it. The new packaging was lauched in shops in August.