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  • Chân Dung Khách Hàng

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    Anh Le
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    The document provides demographic, psychographic, and geographic information about a target market segment in Vietnam. The segment includes males, females, and LGBT individuals ages 16 to 25 whose income comes from parents and is between 2-5 million dong. They are students studying at high school or university who enjoy a modern lifestyle and have confident, outgoing personalities. Their regional location is Vietnam and they demand high quality products at average prices and want to experience new product lines.

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    The document provides demographic, psychographic, and geographic information about a target market segment in Vietnam. The segment includes males, females, and LGBT individuals ages 16 to 25 whose income comes from parents and is between 2-5 million dong. They are students studying at high school or university who enjoy a modern lifestyle and have confident, outgoing personalities. Their regional location is Vietnam and they demand high quality products at average prices and want to experience new product lines.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Chân Dung Khách Hàng

    Uploaded by

    Anh Le
    The document provides demographic, psychographic, and geographic information about a target market segment in Vietnam. The segment includes males, females, and LGBT individuals ages 16 to 25 whose income comes from parents and is between 2-5 million dong. They are students studying at high school or university who enjoy a modern lifestyle and have confident, outgoing personalities. Their regional location is Vietnam and they demand high quality products at average prices and want to experience new product lines.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    DEMORAPHIC

    Ages From 16 to 25

    Gender Males, Females, LGBT

    Income -Students receive living expenses from their parents, their income from 2-5.000.000đ.

    Job The student are studying at high school and university.

    SPYCHORAPHIC

    Lifestyle Enjoy life, modern, hard-working, dynamic, sports

    Personality Confident, easy-going, cheerful, enthusiastic, motivate, extroverted.

    GEOGRAPHIC

    Regional Viet Nam

    DEMAND

    ✓ Use high quality products at average prices.


    ✓ Experience many new products nameless shoe line.

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