Question 2. Choose 3 theory topics that you like/ understand mostly and present them.

- Three theory topics that I like are: Cross-Functional product teams, Industry, Feasibility.

- Firstly, Cross-Functional product team is defined as ‘’ A team consisting of representatives from the
various functions involved in product development, usually including members from all key functions
required to deliver a successful product…The team is empowered by the departments to represent
each function’s perspective in the development process “by the PDMA Handbook of New Product
Development. The purpose of a cross-functional product team is to manage all the elements needed
to achieve the financial, market, and strategic objectives of product, as a business, all levels of an
organization; also, from outside of a company such as suppliers, key customers, consultants. The
cross-functional product team is made up of delegated representatives from their respective
business functions. This team is responsible for making sure that plans are executed in a timely
fashion.

- Secondly, according to the definition of Will Kenton, An industry is a group of companies that
are related based on their primary business activities. In modern economies, there are
dozens of industry classifications. With me, Industry classifications are typically grouped into
larger categories called sectors. Industry as an arena or playing field made up of companies
that focus on solving the problems and serving the needs of discrete groups of customers.
Another definition of the term is that an industry is composed of companies who focus on
the same market segments with similar solutions within a sector. However, there is no rock-
solid definition of industry. That is because industries keep changing as customers' needs keep
changing. Customers keep moving around products keep developing technologies keep
evolving.

- Thirdly, Feasibility is the possibility that can be made, done, or achieved, or is reasonable,
capable of being used or dealt with successfully. A feasibility study is an assessment of the
practicality of a proposed plan or project and designed to identify potential issues and problems
that could arise from pursuing the project. It analyzes the viability of a project to determine
whether the project or venture is likely to succeed. designed to identify potential issues and
problems that could arise from pursuing the project.