VISION, GOALS STRATEGY

FINANCIAL
Objective Target Current
Return on Investment +10% +6%
Gross Margin +500k +300k
Working Capital 200k 150k

CUSTOMER
Objective Target Current
New Customer 5.34/5 4.87/5
Retain Customers 456 392
Fulfill Customer Needs 7/10 5/10
Loyal Customers 55% repeat 45% repeat

SOCIAL RESPONSIBILITY
Objective Target Current
Improved Branch Image 7 4
Positive Impact in the 75% 68%
Community
Greater Employee Productivity 15% 12%
Reduce Employee Turnover 2% 4%

OPERATION PROCESS
Objective Target Current
Reduce Operating Cost -30k -35k
Reduce Defects 100 200
Improved Production 90% 80%