ACTIVITY# 5:

For this assignment, you are to find one ads from a variety of different sources,
billboards, social media, print- ed matter, radio, TV, environmental print etc.

Billboard ads: Jollibee

Describe the ad: this billboard ads Is one of the Strategy of fastfood company which is
Jollibee
Who is the target audience: Travelers, workers, and kids.
Where did you see the ad? Pasig area
Was the ad effective? Yes, because lot of travelers and workers wants some place to
eat so when they
see the ad they can go to said place

Social media: Nescafe

Describe the ad: this ad is to attract many people to buy their product
Who is the target audience: their target are coffee drinkers, specifically those whom
are looking for a
quick solution to quality coffee.
Where did you see the ad? Facebook
Was the ad effective? Yes, because it helps many people who work at night to keep
them awake by
buying the said product

TV: Downy
Describe the ad: Downy promotes family ties and gives clothes life in the ‘Forever
Downy Forever Young’
commercial.
Who is the target audience: Downy is a niche leader Downy' s main strategy is to
dominate the niche
market of 20 to 40 years old housewife/housemaid while washing using fabric
conditioner/softener on
their clothes
Was the ad effective? Yes, because when they release the ad on tv, lot of people buy
their product to
use it on their laundry