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Checklist for E-commerce Marketing

§ Set your ecommerce marketing goals
§ Define your target customer segment along with their demographics
§ Define marketing budget

§ Plan your campaign for each customer segment

§ What offers will you promote?
§ Where you your customers present online?
§ How long will you run the campaign?

§ Plan your marketing content for specific customer segments
§ Content Type (Text, Audio, Video)
§ Content topics and Keywords
§ Content distribution Strategy (Facebook, Instagram, YouTube etc.)

§ Approaches to target each customer segment
§ Referral programs
§ Search Engine Optimization (SEO)
§ Social Media Marketing and Advertising (Paid advertising)
§ Email Marketing
§ Google Ads
§ Blogs
§ Video Marketing

§ Campaign Measures
• Google Webmaster
• Google Analytics
• Facebook Insights
• Google AdWords Reports

§ Create weekly/monthly action plan