The role of Ethio-chicken in supporting poultry

upscaling at household level

Ulric Daniel, Managing Director , Ethio-Chicken PLC

TAAT Small Ruminants Value Chain Inception Meeting, ILRI Addis, 22 June 2018
What is Our Purpose?
Our Vision

• One chicken per person

• Empower women
• Increase food security and
improve nutrition
• Create wealth for smallholders,
growers and partners

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Who Are We?
WHO ARE THE OWNERS OF THE COMPANY

Joseph Shields
David Ellis Co-CEO
Co-CEO, Founder • McKinsey Private Equity
• Social Entrepreneur Specialist
•JPAL
Our Technical Partners
What Do We Do?

7
 Ethiochicken is Farmer-focused,
Development Oriented
Ethiochicken Key Facts

Our company maintains their own

parent stock from Holland, France,
Brazil and other European
suppliers, utilizes modern
incubation equipment from the
USA, and imports the best quality
vaccines from South Africa, France,
and the United States to make sure
your chicks are safe, diseases
resistant and high productive for
egg and meat.
How Do We Do It?
Distribution Summary
Breeder, Hatcher, Aggregator
- Import and rear SASSO PS
- Manufacture feed
- Supply key vaccines
- Training for growers
- Hatch day-old chicks T451

Agents (Grower)
- 3,500+ rural entrepreneurs
AGENTS/OUTGROWERS - Raise 2,000 – 5,000 DOCs
- Brood to 4-6 weeks
- Administer vaccines

Smallholder Farmer
- Raise hens to lay (230+ eggs)
RURAL HOUSEHOLDS - Raise males for meat (2-3kg)
- Sell products in local market
- Consume surplus (30%)
Ethiochicken Key Facts
Our company is the only company in Ethiopia providing a total
package of support to our customers, including the following
services:

• Veterinarian visits per cycle time

• Balanced, nutritious feed at fair price
• Marketing support from our ASM, Woreda
Coordinators
• Link with Equipment (brooders, drinkers, feeders)
importers.
• Comprehensive vaccine support
• High quality day-old chicks
EthioChicken Poultry Facilities

1. SNNPR Woliata Sodo (Active)

2. SNNPR Welkite (Active)
3. SNNPR Atat – In Gurage (Active)
4. SNNPR Emdibir (Ongoing)
5. OROMIA –Burayo (Active)
6. AMHARA –Andassa (Active)
7. AMHARA – Feed mill expansion
8. AMHARA (NEW SITE ) (Ongoing)
9. TIGRAY Mekelle (Active)
10.TIGRAY Ashegoda (Ongoing)
Mekelle Production Site
Burayo Feed Mill
Who Are Our Customers?
What Is Our Track Record?
Our achievement ( Since 2010)

• Distributed > 20 million of chickens to

rural households through the extension
system in place
• 20,000 MT feed distributed
• Built organization of 950+ full-time
employees, 80 veterinarians working at
zonal and woreda level
Public Private Partnership
Ethiopian Policy Direction for Poultry

Ethiopian GTP II

The poultry sub-sector will

move away from the
traditional scavenging family
poultry system to the
improved semi scavenging
family poultry system
GTP II Continued

• Effective encouragement of
increased private investment in the
poultry sector — particularly day-
old chicken (DOC) and pullet
production, and meat and egg
processing.
GTP II GOALS

164,000 tons chicken

meat production
3.9 billion eggs by the
year 2020 through
Small holder farmers
from improved breeds
Thank You