esi _
Client Name Here
Identity Design Proposal
eens ee ee eeStrategy Digital Design Led cele (oad)
SSTHello,
We're so excited to help you spread the good word about your brand! We
put together a few relevant work examples, based on your need to tell the
new name brand story.
This deck should give you an overview of our capabilities and expertise in
the identity design space. Don't hesitate to reach out with any questions,
or if you want to discuss any of your ideas in depth.
Ben Burns
Blind,Nice to meet you.
SSTHi there!
We are BLIND™.
Our name is an extension of our design philosophy—create meaningful
solutions for the client/user and not for ourselves.
We begin every problem with an open mind, curious spirit and without
preconceived ideas.
Hence, we begin blind.
Blind,Our History
Since its founding as a modest design studio in 1995,
BLIND™ has grown into a full-service agency driven
by a team of world-class creatives and producers.
Led by Founder and CEO, Chris Do, BLIND has helped
some of the world’s largest brands with award-
winning marketing solutions and user experiences.
(Our mission is simple—consistently deliver ideas and,
work that matters and exceeds client expectations.
Everything we do, we do in an open, transparent and
collaborative environment,
Blind.Partial Client List
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_ Blind,So, what does Blind do?
SSTOur Services and Capabilities
We love crafting beautiful, smart and inspired work that is focused on
a business’ goals and their customers. We do this across multiple
touch points to help organizations achieve their goals.
stearecy BRANDING & DESION DIGITAL DEVELOPMENT ‘content pRoDUCTION
Blind.Our process gathers existing programs and
initiatives, stakeholder input, customer research,
and industry trends into a highly engaging and
interactive meeting.
Blind,We run collaborative work sessions led by a
facilitator to gain deep understanding of your
brand. This approach accelerates the strategic
process in general, and builds consensus
throughout the entire engagement.
Blind,Together, using a fast paced, user centric, and
facilitated frame work, we define and prioritize
user needs, create desire user journeys, define the
brand, surface actionable insights, make strategic
recommendations and produce tangible results
that can be deployed within your organization.
Blind,Dread
Sl
User needs & pain points Develop brand personality
‘Surface insights
Develop strstogy
Protize goals
‘Overall clarity
|
Apply wll eustomer touch points
Blind.Strategy + Messaging + Design
Delight
Blind,How much will this cost,
and how long will it take?
esiTotal Investment
Professional fees for the services are estimated to total
between $155,000 and $180,000 for the project
approach outlined in this proposal. Services willbe
billed on a flat project-fee basis and the estimated
professional fees are based on the objectives, scope of
work, activities, deliverables and timeline as described
inthis RFP response.
‘As the pricing for research and testing heavily depends
‘on market size and confidence level, a final scope of
work document will be crafted and delivered based on
ur facilitated discovery session,
‘Any changes in the scope of Services or Deliverables
‘agreed upon by the parties shall be set forth in a
Change Order.
Blind will invoice on a project milestone cadence, with
'50% of the total due at the project start.
BlindBudget
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Blind,Budget
ety Den
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Blind,Estimated Timeline
BlindServices and Rates
Poweroninteyate
Waste OnivDevtpnt
sour bene te
Blind.Prove it. Let’s see some
case studies.
esiTrojan Storage
YOU ASKED,
WE LISTENED.The Brand
BlindBrand Positioning
Statement
“The onl prfeesionaly run set-toragefecity
that creates a cleanse and secure environment
for overvheled women ie tranonl state
[oe commune inthe Unite Sates
Inking for efrdabe extra pace so that they can decir and
be more organized in a nonjudging and welcoming environment
inan era of empowered women, multi-tasking, big and
impersonal service.
BlindSimplified
Positioning
Trojan Storage provides storage
solutions to local communities in a
warm, professional and friendly
environment while helping them
feel secure and giving them peace
of mind.
BlindInsights
+ Over 90% female
+ Single mom
+ Intransition
+ Lower/middle class
+ Moving is stressful
BlindAction
+ Safe/secure
+ Bright and clean
+ Kid-friendly design
+ Simple and intuitive
+ Make It easy
- BlindI TROJAN 1
Stind.Blind.5 STORAGETangoetangoe
Blind.ON
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eeBlindCue
“ Blind.CUecBlind.Creoter Thon The Sum OF Toke Centerstage.
Five Fleer: Be A Pon OF Hs.
= Blind.o $ 8%
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= BlindRight, but what do people
say about Blind?
SST66
Thanks to everyone at Blind for an amazing effort!
This is one of the most impressive pieces I've ever had the
pleasure to work on and you guys CRUSHED IT!
John Smith
Blind.66
Every person that has seen our video are completely
amazed! Great jobl! | showed my colleague the video, and he
was completely amazed of the quality, graphics and
condensed way to present our company.
Blind.66
I've had a chance to sit with our CEO this morning, | think
you've made US fall in love a little bit! Overall, he loved the
work & and all the background research to understand our
business, the projects, etc. so you should feel very good
about that.
Jack Jumpsover
Blind,66
“You guys are really, really, really awesome. As an art director,
it's a pleasure and a relief to work with people whose taste
and judgement you trust, and who add valuable thinking to
the recipe. No micro-managing necessary. Still, you stayed
willing, sunny, easy-going and professional?”
Sarah Person
Blind.inspire, Upload, Graphic
Dosign USA, 8 Brand, Shoot, Motion Design, Asia Image, Post Magazino
Blind,Allow us to introduce
your new team.
SSTChris Do
Blind,Greg Gunn
Blind,Matthew Encina
Blind,Ben Burns
Blind.Scott Rothstein
Blind,Jaime Van Wart
Blind,Daisy Zarazua
Blind,Team Roster
cxegaunn
ceojent ete
Devon
Pree Manager
Blind,Thank you
SST