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esi _ Client Name Here Identity Design Proposal eens ee ee ee Strategy Digital Design Led cele (oad) SST Hello, We're so excited to help you spread the good word about your brand! We put together a few relevant work examples, based on your need to tell the new name brand story. This deck should give you an overview of our capabilities and expertise in the identity design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth. Ben Burns Blind, Nice to meet you. SST Hi there! We are BLIND™. Our name is an extension of our design philosophy—create meaningful solutions for the client/user and not for ourselves. We begin every problem with an open mind, curious spirit and without preconceived ideas. Hence, we begin blind. Blind, Our History Since its founding as a modest design studio in 1995, BLIND™ has grown into a full-service agency driven by a team of world-class creatives and producers. Led by Founder and CEO, Chris Do, BLIND has helped some of the world’s largest brands with award- winning marketing solutions and user experiences. (Our mission is simple—consistently deliver ideas and, work that matters and exceeds client expectations. Everything we do, we do in an open, transparent and collaborative environment, Blind. Partial Client List ‘ation eg och Fin Festa ore Ane Ferd ern Se onto Nevoeo wie Sib rreete Patton a _ Blind, So, what does Blind do? SST Our Services and Capabilities We love crafting beautiful, smart and inspired work that is focused on a business’ goals and their customers. We do this across multiple touch points to help organizations achieve their goals. stearecy BRANDING & DESION DIGITAL DEVELOPMENT ‘content pRoDUCTION Blind. Our process gathers existing programs and initiatives, stakeholder input, customer research, and industry trends into a highly engaging and interactive meeting. Blind, We run collaborative work sessions led by a facilitator to gain deep understanding of your brand. This approach accelerates the strategic process in general, and builds consensus throughout the entire engagement. Blind, Together, using a fast paced, user centric, and facilitated frame work, we define and prioritize user needs, create desire user journeys, define the brand, surface actionable insights, make strategic recommendations and produce tangible results that can be deployed within your organization. Blind, Dread Sl User needs & pain points Develop brand personality ‘Surface insights Develop strstogy Protize goals ‘Overall clarity | Apply wll eustomer touch points Blind. Strategy + Messaging + Design Delight Blind, How much will this cost, and how long will it take? esi Total Investment Professional fees for the services are estimated to total between $155,000 and $180,000 for the project approach outlined in this proposal. Services willbe billed on a flat project-fee basis and the estimated professional fees are based on the objectives, scope of work, activities, deliverables and timeline as described inthis RFP response. ‘As the pricing for research and testing heavily depends ‘on market size and confidence level, a final scope of work document will be crafted and delivered based on ur facilitated discovery session, ‘Any changes in the scope of Services or Deliverables ‘agreed upon by the parties shall be set forth in a Change Order. Blind will invoice on a project milestone cadence, with '50% of the total due at the project start. Blind Budget covey Sesion [Ainge ned Sng wc ims st er tore ne ar Pots {atts nw ache ale or ey onan leg a tne on ‘wurde or iio cao ht alg yr de thot TH > Jorscnnetrnenitom ‘ee Shleegee As pi yg na an hen am ha ai hp suman {irri Wt ogee mayan hee Blind, Budget ety Den opoose50 Ome cob pate rin nnd ace Fated he Ge Ney Tsing ‘00000- Blind, Estimated Timeline Blind Services and Rates Poweroninteyate Waste OnivDevtpnt sour bene te Blind. Prove it. Let’s see some case studies. esi Trojan Storage YOU ASKED, WE LISTENED. The Brand Blind Brand Positioning Statement “The onl prfeesionaly run set-toragefecity that creates a cleanse and secure environment for overvheled women ie tranonl state [oe commune inthe Unite Sates Inking for efrdabe extra pace so that they can decir and be more organized in a nonjudging and welcoming environment inan era of empowered women, multi-tasking, big and impersonal service. Blind Simplified Positioning Trojan Storage provides storage solutions to local communities in a warm, professional and friendly environment while helping them feel secure and giving them peace of mind. Blind Insights + Over 90% female + Single mom + Intransition + Lower/middle class + Moving is stressful Blind Action + Safe/secure + Bright and clean + Kid-friendly design + Simple and intuitive + Make It easy - Blind I TROJAN 1 Stind. Blind. 5 STORAGE Tangoe tangoe Blind. ON TK a ay ie aon) ee Blind Cue “ Blind. CUec Blind. Creoter Thon The Sum OF Toke Centerstage. Five Fleer: Be A Pon OF Hs. = Blind. o $ 8% ewe > # Be ete = Blind Right, but what do people say about Blind? SST 66 Thanks to everyone at Blind for an amazing effort! This is one of the most impressive pieces I've ever had the pleasure to work on and you guys CRUSHED IT! John Smith Blind. 66 Every person that has seen our video are completely amazed! Great jobl! | showed my colleague the video, and he was completely amazed of the quality, graphics and condensed way to present our company. Blind. 66 I've had a chance to sit with our CEO this morning, | think you've made US fall in love a little bit! Overall, he loved the work & and all the background research to understand our business, the projects, etc. so you should feel very good about that. Jack Jumpsover Blind, 66 “You guys are really, really, really awesome. As an art director, it's a pleasure and a relief to work with people whose taste and judgement you trust, and who add valuable thinking to the recipe. No micro-managing necessary. Still, you stayed willing, sunny, easy-going and professional?” Sarah Person Blind. inspire, Upload, Graphic Dosign USA, 8 Brand, Shoot, Motion Design, Asia Image, Post Magazino Blind, Allow us to introduce your new team. SST Chris Do Blind, Greg Gunn Blind, Matthew Encina Blind, Ben Burns Blind. Scott Rothstein Blind, Jaime Van Wart Blind, Daisy Zarazua Blind, Team Roster cxegaunn ceojent ete Devon Pree Manager Blind, Thank you SST

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