Brian Croston

1603 Cadney St. NE

Canton, OH 44714
C: 330-754-8972
bca13512@westpost.net
CAREER SUMMARY
Accomplished Sales Professional with experience in building and
managing client relationships, critical problem resolution,
assessing competitive markets, and implementing creative sales
and marketing strategies. Excellent record as top-producing sales
leader, ensuring the highest level of customer satisfaction
while growing the client base. Great presenter, negotiator and
business person able to forge solid relationships with strategic
partners and build consensus across multiple organizational
levels.
Special expertise:
* Business Development and Expansion
* Key Account Relationship Management
* Negotiations and Presentations
* Creative Prospecting Methods
* Building Alliances and Partnerships
* Needs Analysis
* Trainer / Coach / Mentor
* Excellent Communication Skills
* Problem Solver
* MS Office

SALES / LEADERSHIP EXPERIENCE

Diebold, North Canton, OH
2010
A global leader providing integrated self-service delivery and
security systems and services.
Inside Sales Representative
Maintained and grew service customer base while promoting
complete customer satisfaction.
* Developed account strategies for increasing service contract
volume in existing accounts and recaptured lost business through
aggressive phone contacts.
* Managed customer renewals and warranty expirations.
* Designed, developed and implemented direct marketing campaigns
including collateral, pricing and marketing strategy.
* Used direct marketing tools to identify, screen and qualify
prospects and customers.
AT&T Mobility, Canton, OH
2007 - 2010
The second largest wireless telecommunications provider in the
United States.
Sales Representative
As the lead sales consultant, maintained knowledge of competitive
offers and provided critical market analysis and feedback to
management regarding local competition and product / service /
customer needs.
* Consistently ranked in the top 5% of sales reps in North East
Ohio exceed revenue goals by more than 105%.
* Sold new business accounts to grow through creative methods of
cold calling and a referral program.
* Coached and educated sales reps on procedures and new products
that AT&T has to offer.
College Park / Sterling University Housing, Bowling Green, OH
2002 - 2006
Off-campus student housing.
Leasing Agent
Worked part time, addressing residents' needs and maintaining
positive customer relations for these private residencies with
four rooms per unit.
College Park / Sterling University Housing, Leasing Agent
* Responsible for developing successful marketing campaigns.
* Consistently excelled as #1 agent out of six member team.
* Contributed to expansion of rental property, achieving full
occupancy rates.
The Galley, Bowling Green State University, Bowling Green, OH
1999 - 2005
A buffet restaurant operated by the university.
Student Supervisor
Oversaw 15-member cooking and service staff.
* Trained, motivated, and supervised all staffing categories to
maximize productivity and quality.
* Maintained inventory control, accurately operated cash register,
prepared foods, and monitored sanitation and safety.
* Managed work schedules to accommodate student classes and staff
availability.
TEACHING EXPERIENCE
Canton City Schools, Canton, OH
2006 - 2009
Public School System
Reading / Language Arts / Social Studies Teacher
Provided instruction, direction, remedial assistance, and core
language skills to eighth grade students.
* Also served as Student Council Advisor and gained respect as
positive role model and mentor.
Pathway Caring for Children, Canton, OH
2007 - 2008
Specialize in treatment-oriented care for those who have suffered
from neglect, abuse or abandonment.
Private Tutor
Assisted students in maintaining competitive language arts skills
to succeed in their classroom studies. Demonstrated flexibility
and expertise in a wide range of academic areas.

EDUCATION
Master of Education (M.Ed) in Reading, 2005
Overall GPA: 3.63
Bowling Green State University, Bowling Green, OH
Bachelor of Science (BS) in Middle Childhood Education, 2004
Bowling Green State University, Bowling Green, OH
TRAINING
New Hire Skills Sales Training, North Olmsted, OH
TECHNICAL SKILLS
Oracle, Sessions, Sales Suite, NSCA, YSIS, BINQ, QMF, GIRS,
Encouver