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PHILFLEX’* IRES Ww ‘THEMARKET Cable wires today be it for residential or in- dustrial use for electric power requirements ‘are mostly taken for granted other than the ba- sic compliance. ll considering, the increased cost of power over the yeas dictate that the conduits for this electrical power plays a mi Jor role on consumption and efficiency not 10 mention safety. Without these cable wies there is no conduction to allow electricity to power ‘up one’s house, one's ofice or even our indus- tries and streets. Through the ubiquitous plain- looking, covered threads of wires which powers up gadgets and appliances, living inthis ultra ‘modem world has become so conveniently pos- sible. And all communities require wire and cable to power up for electricity and today’s telecommunications. Enter PHILFLEX World-Class Wires and Cables such like PHILFLEX have played a major role in accel- crating the country’s economic and technolog- ‘cal growth. Now reaching its fifth decade of Service to the country, PHILFLEX has made life convenient and mare progressive for res dential and industry use, We have been serving the power, construction, electronics, electrical ‘and the telecommunication sectors forthe lo- cal and even forthe international markets. A Wwire for every need compliment of its high standard with the many variants on neces sity has allowed our consumers to trust in our brand. The PHILFLEX Brand delivers with consistency the brand promise having gener- ated integrity over the decades making it the brand, the Superbrand! PHILFLEX has delivered its promise of not only for durability, innovation and safety but with a firm resolve to do this consistently to achieve its integrity, now a brand trusted by the Filipino people and today the world over. Through its strategic alliances with world re- owned Japanese. technological providers, PHILFLEX rightfully eared the reptation of being the country’s leading provider of quality firsvrate wires and cables. This responsibility to lead has made PHILFLEX sensitive to the demands of growing community with ianova- tions never ceasing to stay atthe forefront of your requirements, & CABLES uality... Pursuit o¢ Excellence ACHIEVEMENTS PHILFLEX coming to life in 1969 stays at the forefront to date on the wire and cable manu- facturing industry after a string of tiumphant innovations throughout the decades. Our vari- ants and expansions made available to the market have allowed our consumers for resi- ential and commercial, industrial and tech- nological use to enjoy the consistent delivery of our products. Our unrelenting pursuit to excellence has led to the fruition of our feats! The cutting-edge manufacturing facility es- ‘ablished intially in Cavite and now also in China has allowed our growth with @ prudent ‘expanse to ensure that quality and service 10 ‘our consumers come first and foremost over capital growth. Through the years, through- ‘ut the decades our unprecedented growth has only made us more sensitive to our customer's needs and always striving to serve the cus tomer first, PHILFLEX has endured the many business and economic challenges by staying the course over the decades in spite of the lure to transfer elsewhere or to goon the cheap, The consistency of our deliverables remains our priority HisToRY PHILFLEX was organized and launched in 1969 by the joint families of the Sia and Que after the purchase of a small bankrupt wire face tory, The two families endured to buy more ‘machines to reproduce the wire and cabs. The venture proved viable with the stable customer ‘base coming from the provinces. Te loyal cus- tomer base proved invaluable over the decades ‘romping the families to invest heavily on in- ‘ovations and technology to satisfy not only their intial consumers but an expanded custom- er base, The immense drive and aspirations of the Sia and Que families to succeed was relent- less over the decades so much so tht the tech- nological alliance with the Kuhara Seishakusko Co, Ld. of Japan eame to frtion, ‘The quantum leap was the introduction of its ‘magnet wires in 1971 with competitive pricing Just as demand was on the rise, In no time did PHILFLEX dominate the market! Never seting for sheer leadership, in 1972 PHILFLEX intro- duced the flatcords and the portable cords for pumps and heavier appliances. Also in the same ‘decade the introduction of power cables and alu- minum became the crowning. glory. Telecom- ‘munications at the time was wel on the rise with the increased demand for the small telephony wires to drop wires which PHILFLEX acom- ‘modeted. Calling this "serendipity" the up-grade ofits facilities coupled with the introduction to the Taiyo Electric Wire and Cable Commpany of Japan brought about rigorous taining and teck- ‘ology sharing forthe Philippine manufacturing ‘company allowing PHILFLEX to past all the stringent Certifications of the Japanese ministry of Trade and Investment enabling PHILFLEX to parallel its production lines with world-class standards. Our foothold on the growth of the telecoms industry allowed us to build the manu ‘facturing facility in Cavite by 1994, Boasting of this modern facility, today the plant ean yield ‘over 3,000 tons of copper per month, 1n2003 PHILFLEX launched its China factory nits questo tap the vast and robust demands of the Chinese economy. PHILFLEX now exports ‘Japan, Malaysia, Vietnam, South Korea the Middle East and even the USA, Most impor tantly, through its success and expansion, the ‘dynamic collaboration ofthe entre PHILFLEX team has inevitably pushed the company for- ward and beyond all its achievernents towards nation building, ‘THEPRODUCT PHILFLEX offers the widest range of wires and cables addressing the growing demands of vit- ‘ually all essential industries in the Philippines today. The rster of products includes building wires, telecommunication cables, power cables 8 wells aluminum wires and cables, The vari= ants are expansive othe industries requirements ‘coming in multiple sizes, power voltage sensitiv ity comprising automotve, networking, marine, construction, heating andthe electronics industry ‘Truly a Nation Builder PHILFLEX stands proud to be Filipino, Al our products are 100% grade Virgin copper, which gives 100% conduetibiity tnd polyvinyl chloride (PVC) that are lead-free, cadium-fee, low in smoke and toxie-fre. Today PHILFLEX has invested in workdclas ‘machines orginaling romalloverthe world; made in Europe, the USA and Japan. The PHILFLEX brand of products are known to comply wit the ‘most rigorous electrical, mechanical, physical and performance requirements of international quality Sandards such as the Australian standard (AS), the American Society for Testing and Materials (ASTM), the British Standard (BS), Intemational Electrotechnical Commission (IEC), the Japa ‘ese Industrial Standard (JIS), the National Elec trial Manufacturers Association (NEMA), the Rural Electrification Administration (REA), the Philippine National Standards (PNS) and he Un-

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