PHILFLEX’*
IRES
Ww
‘THEMARKET
Cable wires today be it for residential or in-
dustrial use for electric power requirements
‘are mostly taken for granted other than the ba-
sic compliance. ll considering, the increased
cost of power over the yeas dictate that the
conduits for this electrical power plays a mi
Jor role on consumption and efficiency not 10
mention safety. Without these cable wies there
is no conduction to allow electricity to power
‘up one’s house, one's ofice or even our indus-
tries and streets. Through the ubiquitous plain-
looking, covered threads of wires which powers
up gadgets and appliances, living inthis ultra
‘modem world has become so conveniently pos-
sible. And all communities require wire and
cable to power up for electricity and today’s
telecommunications.
Enter PHILFLEX
World-Class Wires and Cables such like
PHILFLEX have played a major role in accel-
crating the country’s economic and technolog-
‘cal growth. Now reaching its fifth decade of
Service to the country, PHILFLEX has made
life convenient and mare progressive for res
dential and industry use, We have been serving
the power, construction, electronics, electrical
‘and the telecommunication sectors forthe lo-
cal and even forthe international markets. A
Wwire for every need compliment of its high
standard with the many variants on neces
sity has allowed our consumers to trust in our
brand. The PHILFLEX Brand delivers with
consistency the brand promise having gener-
ated integrity over the decades making it the
brand, the Superbrand!
PHILFLEX has delivered its promise of not
only for durability, innovation and safety but
with a firm resolve to do this consistently to
achieve its integrity, now a brand trusted by
the Filipino people and today the world over.
Through its strategic alliances with world re-
owned Japanese. technological providers,
PHILFLEX rightfully eared the reptation of
being the country’s leading provider of quality
firsvrate wires and cables. This responsibility
to lead has made PHILFLEX sensitive to the
demands of growing community with ianova-
tions never ceasing to stay atthe forefront of
your requirements,
& CABLES
uality...
Pursuit o¢ Excellence
ACHIEVEMENTS
PHILFLEX coming to life in 1969 stays at the
forefront to date on the wire and cable manu-
facturing industry after a string of tiumphant
innovations throughout the decades. Our vari-
ants and expansions made available to the
market have allowed our consumers for resi-
ential and commercial, industrial and tech-
nological use to enjoy the consistent delivery
of our products. Our unrelenting pursuit to
excellence has led to the fruition of our feats!
The cutting-edge manufacturing facility es-
‘ablished intially in Cavite and now also in
China has allowed our growth with @ prudent
‘expanse to ensure that quality and service 10
‘our consumers come first and foremost over
capital growth. Through the years, through-
‘ut the decades our unprecedented growth has
only made us more sensitive to our customer's
needs and always striving to serve the cus
tomer first, PHILFLEX has endured the many
business and economic challenges by staying
the course over the decades in spite of the lure
to transfer elsewhere or to goon the cheap,
The consistency of our deliverables remains
our priority
HisToRY
PHILFLEX was organized and launched in
1969 by the joint families of the Sia and Que
after the purchase of a small bankrupt wire face
tory, The two families endured to buy more
‘machines to reproduce the wire and cabs. The
venture proved viable with the stable customer
‘base coming from the provinces. Te loyal cus-
tomer base proved invaluable over the decades
‘romping the families to invest heavily on in-
‘ovations and technology to satisfy not only
their intial consumers but an expanded custom-
er base, The immense drive and aspirations of
the Sia and Que families to succeed was relent-
less over the decades so much so tht the tech-
nological alliance with the Kuhara Seishakusko
Co, Ld. of Japan eame to frtion,
‘The quantum leap was the introduction of its
‘magnet wires in 1971 with competitive pricing
Just as demand was on the rise, In no time did
PHILFLEX dominate the market! Never seting
for sheer leadership, in 1972 PHILFLEX intro-
duced the flatcords and the portable cords for
pumps and heavier appliances. Also in the same
‘decade the introduction of power cables and alu-
minum became the crowning. glory. Telecom-
‘munications at the time was wel on the rise with
the increased demand for the small telephony
wires to drop wires which PHILFLEX acom-
‘modeted. Calling this "serendipity" the up-grade
ofits facilities coupled with the introduction to
the Taiyo Electric Wire and Cable Commpany of
Japan brought about rigorous taining and teck-
‘ology sharing forthe Philippine manufacturing
‘company allowing PHILFLEX to past all the
stringent Certifications of the Japanese ministry
of Trade and Investment enabling PHILFLEX
to parallel its production lines with world-class
standards. Our foothold on the growth of the
telecoms industry allowed us to build the manu
‘facturing facility in Cavite by 1994, Boasting of
this modern facility, today the plant ean yield
‘over 3,000 tons of copper per month,
1n2003 PHILFLEX launched its China factory
nits questo tap the vast and robust demands of
the Chinese economy. PHILFLEX now exports
‘Japan, Malaysia, Vietnam, South Korea the
Middle East and even the USA, Most impor
tantly, through its success and expansion, the
‘dynamic collaboration ofthe entre PHILFLEX
team has inevitably pushed the company for-
ward and beyond all its achievernents towards
nation building,
‘THEPRODUCT
PHILFLEX offers the widest range of wires and
cables addressing the growing demands of vit-
‘ually all essential industries in the Philippines
today. The rster of products includes building
wires, telecommunication cables, power cables
8 wells aluminum wires and cables, The vari=ants are expansive othe industries requirements
‘coming in multiple sizes, power voltage sensitiv
ity comprising automotve, networking, marine,
construction, heating andthe electronics industry
‘Truly a Nation Builder PHILFLEX stands proud
to be Filipino, Al our products are 100% grade
Virgin copper, which gives 100% conduetibiity
tnd polyvinyl chloride (PVC) that are lead-free,
cadium-fee, low in smoke and toxie-fre.
Today PHILFLEX has invested in workdclas
‘machines orginaling romalloverthe world; made
in Europe, the USA and Japan. The PHILFLEX
brand of products are known to comply wit the
‘most rigorous electrical, mechanical, physical and
performance requirements of international quality
Sandards such as the Australian standard (AS),
the American Society for Testing and Materials
(ASTM), the British Standard (BS), Intemational
Electrotechnical Commission (IEC), the Japa
‘ese Industrial Standard (JIS), the National Elec
trial Manufacturers Association (NEMA), the
Rural Electrification Administration (REA), the
Philippine National Standards (PNS) and he Un-