Professional Documents
Culture Documents
BY
AKHILESH GANESH JADHAV
ROLL NO 2020050
MMS-II (SEM III)
YEAR 2020 - 2022
IN
SUBMITTED BY
AKHILESH GANESH JADHAV
ROLL NO – 2020050
MMS – II (SEM III)
YEAR 2020- 2022
Certificate
This is to certify that the project work titled “A study on consumer
perception on life insurance services”
is a summer internship work carried out by Mr. (Akhilesh Ganesh Jadhav)
The project was completed for “Reliance Nippon Life Insurance”, under the
guidance of (Rajesh ShivaKula)
I further certify that the said work has not been submitted in the part or in full, to
any other University.
_____________________ __________________________
Prof. Vikas Sharma Dr V.B. Angadi
Project Mentor Director
DECLARATION
At the outset of this project, I would like to express my profound thanks to a few
people without whose help, completion of this project would not have been possible.
First and foremost, I would like to express sincere thanks to (RELIANCE NIPPON
LIFE INSURANCE) for giving me this opportunity to work with them.
The list is endless but to name a few special people, I would like to thank (Dr.
ALOK CHANDRA) for being extremely supportive and guiding me throughout my
internship and giving me constant motivation and expert advice.
I would also like to thank the entire (Marketing department) for providing me their
precious time and making this internship a successful learning experience.
I would also like to thank Prof. Vikas Sharma for being an excellent mentor and
helping me whenever I approached him/her.
Last but not the least; I take pride in thanking my parents (Mr. Ganesh .S. Jadhav
& Mrs. Sunita .G. Jadhav ), siblings and friends for their much valued support
INDEX
TITLE PAGE NO
BACKGROUND 9
RESEARCH MOTIVATION 10
OUTLINE OF STUDY 10
INSURANCE SECTORS 11
PRINCIPLE 11
METHOD OF INSURANCE 17
TYPES OF INSURANCE 18
BENEFITS OF INSURANCE 23
AWARDS 30
RELIANCE NIPPON POLICY OFFERED 32
33
CLAIM PROCESS OF RELIANCE NIPPON LIFE INSURANCE
RESEARCH METHODOLOGY 44
The Indian economy is one of the fastest growing economies in the world with GDP per capita
growing at a rate of 7.1% per annum1 . The country is also experiencing a demographic shift
towards a younger population with about 35% of the population being between 15 and 34
years of age2 in 2017. In the next few decades, unprecedented numbers of young people are
expected to enter the workforce, earn and save part of their earnings. India’s household
financial savings were estimated to be about 8.1% of the Gross National Disposable Income
(GNDI), or about $26 trillion in the financial year 2016-17. About a fourth of these savings are
invested in insurance3 . Thus, the insurance sector is large and will grow further in the coming
years. Understanding consumer behavior and what influences purchase decisions is
important for different players in this industry including regulators and insurance companies.
Life insurance allows individuals to secure the financial future of their families in the event of
their own premature death. It also serves the savings and investment needs of individuals
who may be unaware of or wary about investing in mutual funds or the stock market. Unlike
countries in the developed world, social security or government pension schemes are
accessible to only a small part of the population in India. Most people use bank savings, fixed
deposits, post office savings and public provident fund (PPF) as instruments for savings and
investment. Due to the lack of access to formal financial markets and lack of information and
financial literacy, life insurance assumes a critical role in the financial wellbeing of a large part
of the society. It is especially important for rural and poorer sections of the society. Despite
recent growth, the life insurance market in India has low penetration rates compared to
many other countries. Financial inclusion is one of the primary concerns of policy makers
across the world. The World Bank defines financial inclusion as follows: "Financial inclusion
means that individuals and businesses have access to useful and affordable financial products
and services that meet their needs – transactions, payments, savings, credit and insurance –
delivered in a responsible and sustainable way”. It is notable that in the World Bank
definition, access to and use of insurance services has been included as an integral part of
financial inclusion. Financial inclusion is of particular relevance to a country like India where
many millions are financially excluded. The Government of India has introduced several
policies to further the goal of greater financial inclusion in 2014 and 2015. The first of these is
the Pradhan Mantri Jan Dhan Yojana (PMJDY) that aims to provide basic banking services to
more Indians. The Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Pradhan Mantri
Suraksha Bima Yojana (PMSBY) introduced in 2015 aim to provide low cost life insurance and
accident insurance respectively.
Research Motivation:
The extant literature on life insurance in India is mostly descriptive in nature, with a few
empirical studies that have looked at demographic and socioeconomic drivers of insurance
demand. Consumer behavior in life insurance market has remained largely unexplored. Given
the low levels of insurance penetration and its critical role in increasing financial wellbeing, it
is important to understand the life insurance purchase behaviors of Indians. There are several
issues that are of interest, the level of financial literacy and awareness, the level of social
influence in the purchase decision, understanding the motivations behind the purchase and
understanding whether the existing insurance providers are meeting the needs of the
consumer. This is the primary motivation for this study. We discuss below some of the main
theoretical and empirical aspects of insurance literature that motivates this study
Introduction to Insurance
Principles
1. Principal of utmost good faith:
Under this insurance contract both the parties should have faith over each other. As a
client it is the duty of the insured to disclose all the facts to the insurance company.
Any fraud or misrepresentation of facts can result into cancellation of the contract.
4. Principle of indemnity:
Indemnity means security or compensation against loss or damage. The principle of
indemnity is such principle of insurance stating that an insured may not be
compensated by the insurance company in an amount exceeding the insured‘s
economic loss. In type of insurance the insured would be compensation with the
amount equivalent to the actual loss and not the amount exceeding the loss. This is a
regulatory principal. This principle is observed more strictly in property insurance than
in life insurance. The purpose of this principle is to set back the insured to the same
financial position that existed before the loss or damage occurred.
5. Principal of subrogation:
The principle of subrogation enables the insured to claim the amount from the third
party responsible for the loss. It allows the insurer to pursue legal methods to recover
the amount of loss, For example, if you get injured in a road accident, due to reckless
driving of a third party, the insurance company will compensate your loss and will also
sue the third party to recover the money paid as claim.
6. Double insurance:
Double insurance denotes insurance of same subject matter with two different
companies or with the same company under two different policies. Insurance is
possible in case of indemnity contract like fire, marine and property insurance. Double
insurance policy is adopted where the financial position of the insurer is doubtful. The
insured cannot recover more than the actual loss and cannot claim the whole amount
from both the insurers.
Insurability
Risk which can be insured by private companies typically shares seven common
characteristic
3.Accidental loss
The event that constitutes the trigger of a claim should be fortuitous, or at least
outside the control of the beneficiary of the insurance. The loss should be pure, in
the sense that it results from an event for which there is only the opportunity for
cost. Events that contain speculative elements such as ordinary business risks or
even purchasing a lottery ticket are generally not considered insurable.
4.Large loss
The size of the loss must be meaningful from the perspective of the insured.
Insurance premiums need to cover both the expected cost of losses, plus the cost
of issuing and administering the policy, adjusting losses, and supplying the capital
needed to reasonably assure that the insurer will be able to pay claims. For small
losses, these latter costs may be several times the size of the expected cost of
losses. There is hardly any point in paying such costs unless the protection offered
has real value to a buyer
5.Affordable premium
If the likelihood of an insured event is so high, or the cost of the event so large,
that the resulting premium is large relative to the amount of protection offered,
then it is not likely that the insurance will be purchased, even if on offer.
Furthermore, as the accounting profession formally recognizes in financial
accounting standards, the premium cannot be so large that there is not a
reasonable chance of a significant loss to the insurer. If there is no such chance of
loss, then the transaction may have the form of insurance, but not the substance.
6.Calculable loss
There are two elements that must be at least estimable, if not formally calculable:
the probability of loss, and the attendant cost. Probability of loss is generally an
empirical exercise, while cost has more to do with the ability of a reasonable
person in possession of a copy of the insurance policy and a proof of loss
associated with a claim presented under that policy to make a reasonably definite
and objective evaluation of the amount of the loss recoverable as a result of the
claim
Legal
When a company insures an individual entity, there are basic legal requirements
and regulations. Several commonly cited legal principles of insurance include:
1. Indemnity
The insurance company indemnifies, or compensates, the insured in the case of
certain losses only up to the insured's interest.
2. Benefit insurance
as it is stated in the study books of The Chartered Insurance Institute, the
insurance company does not have the right of recovery from the party who
caused the injury and is to compensate the Insured regardless of the fact that
Insured had already sued the negligent party for the damages (for example,
personal accident insurance)
3. Insurable interest
the insured typically must directly suffer from the loss. Insurable interest must
exist whether property insurance or insurance on a person is involved. The
concept requires that the insured have a "stake" in the loss or damage to the
life or property insured. What that "stake" is will be determined by the kind of
insurance involved and the nature of the property ownership or relationship
between the persons. The requirement of an insurable interest is what
distinguishes insurance from gambling.
the insured and the insurer are bound by a good faith bond of honesty and
fairness. Material facts must be disclosed.
6. Contribution
7.Subrogation
the insurance company acquires legal rights to pursue recoveries on behalf of
the insured; for example, the insurer may sue those liable for the insured's
loss. The Insurers can waive their subrogation rights by using the special clause.
9.Mitigation
In case of any loss or casualty, the asset owner must attempt to keep loss to a
minimum, as if the asset was not insured.
Methods of insurance
In accordance with study books of The Chartered Insurance Institute, there are the following
types of insurance:
1.Co-insurance
risks shared between insurers
2. Dual insurance
risks having two or more policies with same coverage (Both the individual policies would
not pay separately- a concept named contribution, and would contribute together to make
up the policyholder's losses. However, in case of contingency insurances like Life insurance,
dual payment is allowed)
3. Self-insurance
situations where risk is not transferred to insurance companies and solely retained by the
entities or individuals themselves
4. Reinsurance
situations when Insurer passes some part of or all risks to another Insurer called Reinsurer.
Types of insurance
General insurance or Non-life insurance General insurance or non-life insurance policies,
including automobile and homeowners policies, provide payments depending on the loss
from a particular financial event. General insurance is typically defined as any insurance
that is not determined to be life insurance.
1. Motor Insurance
Motor insurance covers all damages and liability to a vehicle against various on-road
and offroad emergencies. A comprehensive policy even secures against damage
caused by natural and man-made calamities, including acts of terrorism. Motor
insurance offers protection to the vehicle owner against.
Common policies:
i.Open Cover
ii. Open Policy
iii. Specific Voyage Policy
iv Annual Policy
5. Rural Insurance
Insurance solutions to meet the needs of agriculture and rural businesses form part of
rural insurance. IRDA has stipulated annual targets for insurers to provide insurance to
the rural and social sector. As per these regulations, insurers are required to meet
year-wise targets.
There are various types of policies and schemes prepared to suit the need of
different individual. You can avail the one that satisfy your budget and need.
Lifeinsurance can be broadly divided into 3 types:
Parties
The person responsible for making payments for a policy is the policy owner, while the
insured is the person whose death will trigger payment of the death benefit. The owner and
insured may or may not be the same person. The policy owner is the guarantor and he will be
the person to pay for the policy. The insured is a participant in the contract, but not
necessarily a party to it. The beneficiary receives policy proceeds upon the insured person's
death. The owner designates the beneficiary, but the beneficiary is not a party to the policy.
Death proceeds
Upon the insured's death, the insurer requires acceptable proof of death before it pays the claim. The
normal minimum proof required is a death certificate, and the insurer's claim form completed, signed,
and typically notarized. If the insured's death is suspicious and the policy amount is large, the insurer
may investigate the circumstances surrounding the death before deciding whether it has an obligation
to pay the claim. Payment from the policy may be as a lump sum or as an annuity, which is paid in
regular instalments for either a specified period or for the beneficiary's lifetime.
Benefits of having an insurance policy
1. Protection
First and foremost, one primary advantage of life insurance is the death benefit. Dying with no
life insurance can create all sorts of financial and emotional problems for those you leave
behind. For example, your family may have to find money for debts, mortgage, bills, funeral
expenses, income replacement and more. There is a huge advantage to having a life insurance
policy in force that will pay a death benefit will go to your life insurance beneficiary, which
they can use however they wish. For example, they could pay off the mortgage, replace lost
income, or pay off any large debts, such as student loans.
2. Removes Worries
For the length of your level term life insurance or for the rest of your life with whole life
insurance with cash value, you can rest worry free that your family is provided for should you
die prematurely. You see, there really is no replacement for the satisfaction you get once you
have life insurance in force and you know your family‘s financial needs will be met if you die.
You can choose 10, 20, or 30 year term life insurance. There is even a 35 year return of
premium life insurance policy available. Each policy has a conversion option to permanent
coverage, and also turns into annual renewable term to age 90 or 95 once the policy expires.
3. Cash Value
Apart from return of premium policies, term life insurance does not have cash value.
However, if you were to go for a permanent policy, you will be eligible for cash value life
insurance. Depending on the design of the policy, your cash value will grow over time. By
adding certain life insurance riders to the policy, such as paid up additions, you can
supercharge the cash value growth. The advantage of cash value life insurance is that you can
use the cash to fund many purchases down the road, such as paying off debt, buying a home,
investing in real estate, of simply living off the dividends as a form of passive income.
4.Tax Benefits
Not only is a life insurance death benefit not taxable, the cash value accumulation and any
dividends accumulate tax deferred. And if you use policy loans you may never have to pay
taxes on your cash value growth. Further, all policy loans are free from income tax, and even
most cash value withdrawals are taxfree as long as it doesn‘t surpass the premiums paid into
the policy, i.e. your basis.
5.Flexibility
Another advantage of a life insurance policy is that you have great flexibility over what
company you choose, the policy, coverage, duration, beneficiary, and more. Even after you
have passed away, most insurers will allow the death benefit to be spent on whatever is
required rather than forcing your loved ones to spend it in certain areas. Depending on the
type of policy you choose, after the policy is in effect and has been for many years, there are
various things that can be done to adjust, including lowering the premiums. If your income
decreases, you might be able to decrease your premiums and death benefit with an option to
increase it once more in the future.
6.Cheap Prices
Finally, we should also mention that life insurance rates are now extremely affordable,
particularly term life, thanks to people living longer than ever. Further, as one company
competes with the next, cheap life insurance is in abundance. And your own decisions will
affect the price and this comes back down to flexibility once again.
Are you happy with doing a medical exam or do you prefer life insurance with no medical
exam?
Do you need any riders attached to your policy?
Are you looking for term life or permanent insurance? Overall, there are many decisions
you can make to find the most affordable life insurance in the marketplace.
RELIANCE NIPPON LIFE INSURANCE
Life insurance also known as nissay or Nihon Seimei is the largest Japanese life
insurance company by revenue
The company was founded in 1889 and first paid policyholder dividends in 1898
It primary operation in Japan, North America, Europe and Asia and is headquarters in
Osaka, Japan
NLI conduct asset management operations in Asia through its subsidiary nissay asset
management corporation Nissay which manage assets globally .
ABOUT RELIANCE CAPITAL:
Few men in history have made as dramatic a contribution to their country's economic
progress as did the founder of Reliance, Shri. Dhirubhai H. Ambani. Fewer still have left
behind a legacy that is more enduring and timeless But the role Dhirubhai cherished most
was perhaps that of India's greatest wealth creator. In one lifetime, he built from scratch,
India's largest private sector enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of only about
US$ 300 (around Rs. 14,000). Over the next three and a half decades, he converted this
fledgling enterprise into a Rs. 60,000 crore colossus—an achievement which earned Reliance
a place on the global Fortune 500 list, the first ever Indian private company to do so.
Dhirubhai is widely regarded as the father of India's capital markets. In 1977, when Reliance
Textile Industries Limited first went public, the Indian stock market was a place patronised by
a small club of elite investors which dabbled in a handful of stocks. Undaunted, Dhirubhai
managed to convince a large number of first-time retail investors to participate in the
unfolding the Reliance story and put their hard-earned money into the Reliance Textile IPO,
promising them in exchange for their trust, substantial return on their investments.
It was to be the start of one of the greatest stories of mutual respect and reciprocal gain in
the Indian market. Under Dhirubhai's extraordinary vision and leadership, Reliance scripted
one of the greatest growth stories in corporate history anywhere in the world and went on to
become India's largest private sector enterprise. Throughout this amazing journey, Dhirubhai
always kept the interests of the ordinary shareholder above all else; in the process making
millionaires out of many of the initial investors in the Reliance stock, and creating one of the
world's largest shareholder families.
NIPPON LIFE INSURANCE
Nippon Life was founded as Nippon Life Assurance Co., Inc. in July 1889, and in 1891, the
name was changed to Nippon Life Assurance Co., Ltd. When the Company was founded, a
premium table based on unique Japanese mortality statistics was created. At the same time,
Nippon Life became the first Japanese life insurer to decide to offer profit dividends to
policyholders, which embodied the spirit of mutual aid.
And so, after its first major closing of books in 1898, Nippon Life paid the first policyholder
dividends in Japan. After World War II, the Company was reborn as Nippon Life Insurance
Company in 1947 and continues to work to realize mutual aid and cooperative prosperity as a
mutual company.
Looking ahead, Nippon Life will continue to embody this spirit of mutual aid and, as a life
insurance company, strive to provide customers with enhanced services.
Currently, Nippon Life, as one of Japan's largest private life insurer, has a revenue of US$
710.0 Billion and profit of US$ 54.6 billion as of Mar 31, 2019. The Company, with over 34
million policies in Japan, offers a wide range of products, including individual and group life
and annuity policies through various distribution channels and mainly uses face-to-face sales
channel for its traditional insurance products.
The company primarily operates in Japan, North America, Europe and Asia and is
headquartered in Osaka, Japan. It is ranked 125th among the Global Fortune 500 firms in
2019.
Our Vision
“TO BE A COMPANY PEOPLE ARE PROUD OF, TRUST IN AND GROW WITH;
PROVIDING FINANCIAL INDEPENDENCE TO EVERY LIFE WE TOUCH”
Planning people's future and standing by them in their hour of need goes beyond business, it
takes a selfless intent of thinking well for others. Our advisors enjoy high credibility and stature
in society, having helped not only shape the future of families, but also recuperate in tough
times. 'Do Good' is our intent, our philosophy and belief that we aim to bring alive through
every life we touch .
Best Women Strategy Officer of the Year awarded to Supriya Parikh, Head Strategy and CEOs
Office RNLIC
International Women‘s Day Confluence and Achievers Award 2021 Great Place to Work
Certified by Great Place to Work India Period: Mar‘21 –Feb‘22
'Best Contactless Employee to Employee Experience' Award
The Customer Fest Leadership Awards, 2021
Best Mobile Based Learning Award
BW People‘s HR L&D Excellence Summit & Awards, 2020 Silver Award for
. Protection Plans
You should buy this plan to go on a pilgrimage, go on your destination holiday, give a
gift to your grandchildren, pay off your debts
Section 80C and 10(10D) under the Income Tax Act, provides tax benefits for premiums
paid regularly
You can enhance your protection cover with the help of riders
Here, payment of fixed money back is done during the last 5 years of the plan with
loyalty additions
h.) Reliance Nippon Life Lifelong Savings Plan
The features of this plan are mentioned below:
Offers flexible cover options that is standard that offers lump sum amount on
maturity and extended cover that offers extended life cover for the entire life post
completion of the policy term
Offers flexibility to make payments for 10 years or for the entire term (regular)
Offers loan facility during the policy term to meet any unforeseen situations
Section 80C and 10(10D) under the Income Tax Act, provides tax benefits for
premiums paid regularly.
3.Retirement Plans
5. Child Plans
a.) Reliance Nippon Life Education Plan
The features of this plan are mentioned below:
Offers guaranteed benefits on maturity of the plan even post your demise
Offers flexibility to select your benefit payout option:
a.) Offers a single self-starter which is a single lump sum for your kid‘s education
b.) Offers post-graduation degree where 2 annual payouts for your kid‘s
graduation
c.) Offers professional degree where 4 annual payouts for your kid‘s professional
degree
d.) Offers career starter where 5 annual payouts to pay for your kid‘s higher
education and offer a career launch
Offers protection to your child‘s future even post your death
Offers flexibility to select your premium paying option
Offers loan facility to meet any unforeseen conditions
Section 80C and 10(10D) under the Income Tax Act, provides tax benefits for
premiums paid regularly .
6. Health Plans
a.) Reliance Nippon Life Easy Care Fixed Benefit Plan
The features of the plan are mentioned below:
Offers daily hospital cash benefits
Offers complete protection against any kind of medical expenses towards
medical illness, immediate surgeries or sudden hospitalization
Offers facility of intensive care unit
Offers recuperation benefits
Offers surgical cash benefits
Offers major surgical benefits
Offers critical illness
Section 80C and 10(10D) under the Income Tax Act, provides tax benefits for
premiums paid regularly.
7. Group Plans
a.) Employers Liability Solutions
The four solutions in this plan is as below:
Reliance Traditional Group Employee Benefit Plan This plan helps to manage
efficiently your employee benefits funds in order to ensure that their future is
secured. Offers guaranteed returns with an upside, opt for an additional
protection at competitive rates, offers free administrative hassles of the
scheme.Section 80C and 10(10D) under the Income Tax Act, provides tax benefits
for premiums paid regularly
Reliance Traditional Group Superannuation Plan Offers expert management
services. Offers additional interest rates. Offers rider coverage. Section 80C and
10(10D) under the Income Tax Act, provides tax benefits for premiums paid
regularly
Reliance Group Leave Encashment Plus Plan Offers annual leave encashment by
employees. Offers resignations or early termination of service of the employee,
retirement of the employees, death or disability of the employee in service,
surrender/ discontinuance of policy.
Reliance Group Gratuity Plus Plan Offers resignations or early termination of
service of the employee, retirement of the employees, death or disability of the
employee in service, surrender/ discontinuance of policy. You can meet your
obligations under the payment of gratuity act while providing innovative solutions .
Claim Intimation:
The nominee of the insured needs to intimate the claim to the insurance company
by filling a claim form completely. Necessary documents need to be attached along
with the claim form. They are mentioned below:
Terminal illness claim form
Critical illness claim form
Accidental disability form
Natural/Accidental death form The nominee needs to ensure that the form is
filled based on the type of claim and submitted to the Reliance Nippon Life
Insurance office along with the doctor ‘s certificate, death certificate, physician
statement etc.
Based on the type of claim, your nominee would then have to attach the relevant documents
in original or photocopies. These photocopies are needed to be attested by a Gazette officer.
4.Settlement payout:
The insurance company would verify the documents once received. In case of any
more documentation, the verification process would be complete after receiving the same.
The clauses and riders if any would also be examined. If all the documents are found right as
per the requirement, then the funds would be released in the nominee‘s favor. The payment
is done via NEFT (National Electronic fund Transfer) to the nominee. The insurance company
ensures complete transparency to reduce any possible frauds and financial discrepancy.
Review of Reliance Nippon Life Insurance:
Reliance Nippon Life Insurance offers an array of reasonably priced term insurance policies.
Their term insurance plans are made-to-measure to shield you against your mounting
financial responsibilities towards your family after your demise. They boast of a very good
claim settlement ratio amongst other private insurers. The variety of plans offered by this
company would enhance your insurance policies at a very minimal rate .
METHODOLOGY
Primary research
In our research project we have used google forms to collect responses of our samples. We created a
questionnaire which is in annexure below and circulated it to people we know and tried to cover as
many people as many people as we could.
Secondary Data
We used internet as our secondary source for collection of information. Websites that are being
referred to are given in references.
Sample Size
The sample size comprises of 85 respondents from the State of Maharashtra constituted the population
of the study. The respondents are collected as per convenience due to time constraints. Various
personal and non-personal are related to project. Age, Occupation, Gender etc. are the personal
questions asked. Also various questions such as Awareness of Financial Management, Cost of Capital,
etc. factors on which research is depend. The respondents consist from city of Mumbai.
All data are analysed with the help of statistical tools. Percentages and pie diagram were used to analyse
the data. With the help of above tools relations are established among various variables taken for study.
ANALYSIS AND FINDING
Universe
The universe or population represents the entire group of units concerned with the particular study.
Thus, the population could consist of all the living and non-living units in the country, or those in a
particular geographical location, or a special ethnic or economic group, depending on the purpose and
coverage of the study. In the present study all the customers who responded are considered as
Universe. The universe of this study is specifically concerned with those customers who have sufficient
knowledge regarding the audit of hotels. As the collection of complete data from all the customers in
the universe is not possible, a select sample of geographical areas as well as of customers is chosen for
data collection of this study.
Sample
For this research, samples have to be taken since it is not possible to cover such a vast country as India
on account of impediments of time, finance and other resources required for the purpose. Hence, the
geographical area for the survey as well as the customers (respondents) to the questionnaire have been
selected in such a manner that the whole country is represented and the conduct of research work gets
convenient in handling and possible for completion, 77 respondents have responded.
Questionnaire
The design and structure of the questionnaire is simple, study specific unambiguous and capable of
seeking objective type of answers through marking a tick only. Each respondent is advised to tick the
option that represents the perception most truly and faithfully. Various questions were asked to
analyses A STUDY ON CONSUMER PERPECTION ON INSURANCE . From questionnaire following
interference were conclude.
It can be seen that the age group of 18 to 25 are more likely to invest in insurance as compared to other
age group.
The above pie diagram is reflecting a rise in number of women interested in investing in insurance and
the number is likely to increase in future
In the above diagram 22% are the people who invest in several insurance scheme and 74% are the ones
who consider mainly life and health insurance.
The above diagram shows the people perception on investing in insurance when it comes to
government or private sector.
The 16 percent people are the ones who have not started earning enough to invest in insurance and this
number will gradually fall in the near future.
As the above diagram shows that among every 10 persons 9 of them are aware of insurance and its
advantages.
It has been a very popular insurance as people are equally concerned about their vehicles as they are for
their own health.
The name of this type of insurance says it all.
These losses can be minor, like a delayed suitcase, or significant, like a last-minute trip cancellation or a
medical emergency overseas.
Perils covered by property insurance typically include select weatherrelated afflictions, including
damage caused by fire, smoke, wind, hail, the impact of snow and ice, lightning, and more. Property
insurance also protects against vandalism and theft, covering the structure and its contents.
Insurance for such devices should be bought within seven days of purchase. Having a mobile insurance is
a good option when buying high end products. However, one has to be mindful that if the loss is due to
personal negligence, then no insurance will be helpful.
These insurance products require less documentation for underwriting unlike conventional policies. This
type of insurance focusses on a specific need and comes with a low premium and lower cover.
The 11%of people in the above diagram are the one who are not aware or some of them are not
educated enough to know the advantage of investing in insurance.
BIBLIOGRAPHY
• Jnaneshwar Pai Maroor and Sunitha (2013), “A Study of the Attitude of the Rural population towards
life Insurance policy”, Poseidon; Journal of Commerce, Management and Social Science, Vol.2,Issue 2
• Jawarharlal and Seetha Pathi, (2011) “Life Insurance”, Vol-I, Insurance series, ICFAUI University.
• Keerth P, Vijayalakshmi R. (2009), “A Study on the Expectations and Perceptions of the Services in
Private Life Insurance Companies”, SMART Journals.vol.5:291-309
• Ramanathan (2011) A study on policy holder’s satisfaction with reference to Life Insurance
Corporation of India” Indian Journal of Marketing
• Selvakumar & Priyan (2012), “A Comparative Study of Public and Private Life Insurance Companies in
India” The Indian Journal of Commerce, Vol. 65, No.1.
• Vijaya Kumar, (2004) “Globalization of Indian Insurance Sector Issues and Challenges”, Journal of
Management Accountant, p.195-198.
CONCLUSION
The insurance sector has a vast potential not only because incomes are increasing and assets are
expanding but also because the volatility in the system is increasing. In a sense, we are living in a more
risky world. Trade is becoming increasingly global. Technologies are changing and getting replaced at a
faster rate. In this more uncertain world, for which enough evidence is available in the recent period,
insurance will have an important role to play in reducing the risk burden individuals and businesses have
to bear. In the emerging scenario, the insurance industry must pay attention to
The approach to insurance must be in tune with the changing times. The mission of the insurance sector
in India should be to extend the insurance coverage over a larger section of the population and a wider
segment of activities.
The three guiding principles of the industry must be to charge premium no higher than what is
warranted by strict actuarial considerations, to invest the funds for obtaining maximum yield for the
policy holders consistent with the safety of capital and to render efficient and prompt service to policy
holders. With imaginative corporate planning and an abiding commitment to improved service, the
mission of widening the spread of insurance can be achieved.