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holding stock.
extending services.
assortment of offerings.
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
system in which consumers register their fingerprint and then pay by having their
finger scanned at checkout
a shopping “bot” that searches the Internet for the lowest prices for consumers
local brands
commodities
unbranded
national brands
Which of the following is not a factor in determining the service level to offer . *
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
institutional signage
lifestyles graphics
television advertising
What was the MAIN reason consumers gave in a survey for why they don't like
shopping in stores? *
store atmosphere
servicescape
Store image
store ambiance
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
perform certain marketing functions, in which they have an expertise, for other
channel members.
merchandise mix
promotion
location
price
Brands owned and sold by a specific retail outlet are known as _____. *
primary brands
secondary brands
store brands
internal brands
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which type of reference price or price range does a consumer retrieve from
memory to compare with a price in the market? *
The final stage of the consumer shopping/purchase model around which all other
stages revolves is the... *
Purchase stage.
The products which enjoy popularity and generte lot of sales in a short span of
time and later go out of fashion *
variety
fad
category killers
assortment
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
two-price
customary
flexible
leader
Consumers who browse and/or purchase in more than one channel are known as
_____. *
cosmopolitan
multi-channel shoppers
multi-taskers
market mavens
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
point of sales
campaign
customer retension
both a & b.
large quantities.
none of these.
small quantities.
“high-touch” goods
search goods
replenishment goods
adventurous goods
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
Which of the following is a theory proposed to explain why so many retail prices
end just below a round number (i.e., 99)? *
a and b
German.
French.
Latin.
English.
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
outlet image
retailer brands
Retail advertising
promotion system
pricing system
location
store personnel
outlet image
retailer brands
retail advertising
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The best way for a retailer to differentiate itself in the eyes of the consumer form
the competitions is to... *
Always be well stocked with the basic items that customers would expect to find in
your store
Which of the following areas should not be taken into consideration when
formulating a retailer's promotional strategy?... *
sales.
quality of services
image.
profit.
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
This is the most preferred mode through which foreign players have entered the
Indian market. It is the easiest route to enter the Indian market *
Direct investment
FII
FDI
franchising
incremental sales
spillover sales
marginal sales
sales plus
return on investment
sales growth.
profitability.
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
(b) consumers.
(c) suppliers.
a,b,c
A traditional format that sell 20-80 percent of groceries and other consumable
product at discounted prices *
Discounted stores
Chain store
Dollar Store
Which dimension of store image consists of quality, selection, style, and price
components? *
merchandise
service
physical facilities
store atmosphere
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
appropriate pricing
What is the term used if management wants to audit the key management
functions like sales force? *
Vertical audit
Horizontal audit.
External audit
Unorganized Retailing
Organized Retiling
Mixed Retailing
Warehouse Clubs
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The best way for a retailer to differentiate itself in the eyes of the consumer form
the competitions is to. *
always be well-stocked with the basic items that customers would expect to find in
your store.
cost of sales
operating cost
transaction service
outsourcing
outlet shopping
non-traditional shopping
in-home shopping
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
retail outlet
contact point
transaction point
distribution outlet
What word best describes the relationship between a retailer's pricing decisions
and the merchandise, location, promotion, credit, services, image and legal
decisions that retailers must make? . *
independent.
separate
interactive.
competitive.
Retailing creates——-. *
ownership utility.
place utility.
time utility.
assest utlity
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
The process by which a retailer attempts to offer the right quantity of the right
merchandise in the right place at the right time and meet the company's financial
goalsis known as *
sales
merchandise management
distribution
procurement
Which of the following is the major reason consumers go for shopping online? *
unique merchandise
convenience
price
in an asymmetrical manner
in a symmetrical manner
in circles
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10/01/2022, 11:20 MMS II SEM 3 Batch 2020-22 Internal Exam - RETAIL MANAGEMENT
wholesaler.
producer.
Manufacturer
customer.
personal income after taxes minus the money needed for necessities.
Compensation
Training
Supervision.
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