BAJO, KAREN JOY S.

BSBA 2-B

Write down your thoughts about design thinking. Incorporate in your reflection the concept of social
innovation learned in Module 1, the PIPE model of design thinking and on the readings on the link
provided.

- Design thinking can be use on marketing to make it profitable,can be use on making projects to make it
attractive, but as far as i learned it's not only about gaining profit but to make an innovative change of
one's community. Design thinking is not only about designing something to make a project but it's the
fundamental to change and to improve something,many problems are needed to be relied on design
needed to be done in a systematic way, for us to create an innovative project we should blend in the life
of one's community to find the problem and to generate a solution, design thinking on the social make
their living better, we're not only designing because we want, but it is because we need. For us to
change we need to start from the bottom to top.

PIPE Model, a systematic guide where in the project will be started, the first thing to do is know what's
the customers needs and wants. We can say that innovation can be done through planning but it's way
better when there's a collaboration with the community's officials and in the community itself, Adequate
research is a must to formulate a genuine solution. Make a prototype to see how does it look like and
how does it work and test it's functions and if it's faultt fix the errors and try again and after perfecting
the project, Craft a human story this is not to brag of what project you've done but it's the way to inspire
others to create an innovative projects to help the individuals who's in need.