Thank you aryaman for wonderful introduction So Starting with marketing

analysis ,,,,,
ICICI bank use a marketing strategy of marketing mix which is 4 P’s i.e., Product, Price, Place,
Promotion. ICICI bank uses various marketing strategies according to geographical, vertical and
customer requirement.

.c) Philanthropy of icici :

ICICI has its own foundation called the ICICI foundation where they work on women’s
skilling which make them independent, these women are mostly belonging to rural India who
are not educated and even lack real time skills thus giving them opportunity to grow and able
to get a meaningful employment at the same time.

BCG of icici -
1. under Star quadrant : there are products which are as follows
 ICICI Bank
 ICICI Prudential Asset Management Company Limited
 ICICI Prudential Life Insurance Company Limited
 ICICI Lombard General Insurance Company Limited
 ICICI Securities Limited
2nd quadrant of Question Mark: includes
 ICICI venture
3rd quad of cash Cow includes,
 General Account
 Savings Account
 Credit/Debit Cards
4th quad of . Dog represents
 Oxygen Money Transfer

Now moving to axis bank -

AXIS BANK
Its Marketing Goals & Strategy FOCUSES ON
Profit, expansion, market share, risk spreading, and service diversification which are the key goals of
axis Bank Marketing.

BCG OF AXIS -
 AXIS Bank under the BCG matrix, is the cash cow. It is the third largest private bank in the
United States.
AXIS Mutual Fund: is ranked first in the BCG matrix. This demonstrates that it has a substantial
market share.
AXIS Securities Limited and axis capital is currently in the position of being a cash cow.
gurpreet please next slide
.
Now going towards bajaj finance,
In the modern environment, where innovation strategy has accelerated exponentially and
implementation of these strategies can be a make-or-break determinant for businesses,

The Market Capitalization or the Market Cover of Bajaj Capital is not that much than its competitors
such as HDFC Bank, HDFC, Kotak Mahindra Bank, IIFL, etc. The total Assets Under Management in
the Bajaj Capital is ₹ 25700 cr.

Gurpreet change the slide

Now owing towards ,

SBI BANK –

A) MARKETING GOALS of
SBI has risen to the top of the online banking environment over the years by
providing a suite of secure and reliable services such as SBI YONO- an Omni -
channel financial services and fashion platform with close to 10 million Installation,
for which SBI has collaborated with Reliance JIO, State Bank Buddy- a wallet
service, and State Bank Anywhere- M - banking infrastructure.

C. PHILANTHROPY of sbi
seeks to make a positive contribution to society by promoting the socio - economic status well-being
of a communities.
Next slide please,

Now moving towards last bank which is,

HDFC BANK –
HDFC Bank goals and strategies aims to build sound customer franchises across distinct
businesses so as to be a preferred provider of banking services for target retail and
wholesale customer segments.
Bank is committed to ensure the highest levels of ethical standards, professional integrity,
corporate governance and regulatory compliance.
Now talking abtout bcg matrix -
HDFC Bank stands at STAR position in BCG matrix as they have high market growth and high
market share as well. There is an immense growth potential for the banking industry
because of increasing disposable income of consumers.
In Insurance sector HDFC’s most of the products are in STAR position. They have high
market share and high market growth rate, thus indicating lot of opportunity for
investment.
Whereas HDFC mutual funds stands at CASH COW as they have high market share and low
market growth rate in mutual funds. Cash cow implies focusing on profitable products and
investment more on such products.
With this prospect HDFC is continuously moving in the right direction, however there are
several competitors. ALSO Changing economic and political factors results to ups and downs
in the bank sector. Hence HDFC needs to follow some differentiation strategy in order to
outshine with respect to the competitors like ICICI.

Now moving forward, I would like Gurpreet kalra to show us light towards
operational analysis of all the banks.