CUP HOLDER

SLEEVE
 PV Milestone 4
SURIANIH
(0312519202)
CEO
Background/Strength /Excitement
Employees/Negotiation/Dare to
start, wise to make decisions
The reason behind take this role
Can make decisions,and dare to
start
Jeany Fahriani Putri
(0312518119)
COO / CMO
Background/Strength /Excitement
Employees/Organizing Activities
The reason behind take this role
Help the company in determining
the strategy to be implemented
Amelia Irvana
(0312519180)
CFO
Background/Strength/Excitemet
Employee/Research/
Able to detail problems and
solve them.
The reason behind take this role
For being so diligent,
conscientious,
in financial calculations
Problem/Opportunity
We interviewed 10 person to determinethe must have a problem

Uncomfortabletable to
The problem we identified that
carry drinks eccither in
hot/cold condition
70 % deserves to be solved is that a lot of
waste is generated in the plastic hitz
drink holders such as bobba drinks,
Motorcyclists have a hard coffee, thai tea, etc. And the plastic
time putting down drinks 85 % holder can only be used once. And
many people find it difficult to carry it
by holding the drink cup directly

Can’t be used anymore 100 %

Wawancara
We found that about 99% of the customers we interviewed faced this
problem. Currently, they are dealing with this problem, it is difficult to carry
coffee or cup drinks, they often carry them directly by hand but sometimes the
drinks are less comfortable to carry and prone to falling when carried in
hot/cold conditions. Or you can also use a cup sleeve made of plastic. However,
the handle of this cup is vulnerable when it fallsand falls more often. Either
when carried in hand, or when the drink is placed when they carry the drink on
a motorbike

We used the following tools to arrive at this finding: Using a disposable

plastic cup sleeve that is given when we buy a drink, or a cardboard/paper coffee
cup holder that can carry several coffees at once.However, the problem is that
these materials can only be used once, and the resulting waste can pollute the
environment. Especially those made from plastic, as we know these types of basic
materials are difficult to decompose
Value Propption Canvas
We propose to the public to use leather cup
holders, because leather cup holders can help reduce
plastic waste from using single-use plastic holders.
Cup holder leather can be used many times. In
addition, the leather cup holder can also make it
easier to carry more than 1 drink at a time

Our solution will solve customer problems

better than existing alternatives that customers use in
the following ways: Customers only need to insert the
drink cup in the leather cup holder and simply carry
it with a chain that is sturdy and doesn't come off
easily.
Competion Analysis Our Product

Our Product has different varieties

1. we using thick premium authentic leather
and quality chains

2. Premium leather made of material that is not

easily torn,equipped with a sturdy chain that
does not break easily andcomfortable hold

3. Elegant, Fashionable, Sturdy chain and thick

leather
LEARNINGS
Based on the Reviews, we can say that our
demo solution was effective in our venture.
Feedback from these reviews really helps us to
be more motivated to give the best in our
business.
1. Most of the potential customers say that our
products are highly anticipated, functional,
and elegant.
2. Potential customers look forward to
premium leather products
3. From a previous review, a customer
suggested that the chain used be stronger,
this is to anticipate a break/damage to this
leather cup sleeve
4. The rest are quite satisfied with our product
demo solution.
Feedback and Action Taken

Feedback Point :
1. Customers feel helped by the solutions and products we offer, and happy with our idea,considering that
products like this are very rare but made from premium leather
2. Goods in accordance with customer expectations (in terms of appearance and quality)

Implementation Steps:
1. Based on the feedback and action taken we have the value proposition canvas and bussiness model canvas that we
should follow so that our bussines will beorganized and succesfull. In here we present our product and services, the
gain creator and painrelievers from the vpc. In lean canvas, it identifies our products or services the bussiness plans
to sell, its identifiied target market or customer segments and any anticipated expenses like the cost structrures and
revenue stream.
2. And in the future we will continue to observe developments and what is happening in themarket, so that we
continue to evaluate and improve our products
 LEARNINGS
MVP In the MVP we presented the actual and closeup picture of the product.
The purpose of the MVP is to let the potential customers evaluate if our
product is worth it.
Some of the reviews helps us to have an ideaon what we must improve
in our business. Here are some of what we need to improve
1. This product must be made in a larger size/ can be adapted to the
drinking place.
2. Chain Cup sleeves must also be made with a longer size / can fit
drinks / when carried

Based on our learning in MVP REITERATED MVP

there are several factors we need to
improve in our business.
1. We modified the MVP by changing
the package to be bigger/fit in the
package and increasing the size of the
cup sleeve handle
There are 10 potential customers who
validate the product
The following are the product description in
the reiterated MVP are the following:
- Cup sleeve made of
premium qualityleather
- Reusable
- Added choice of cup sleeve size and
cup sleeve handle
WE PRESENT OUR BRAND
Cup Holder Sleeve --- Jeakeec

Jeakeec leather cozies are statement, making reusable

alternatives for single use plastic bag
With the perfect combination of leather and chain, our leather
cozies are kick, starting a never before seen fashion
environment movement, screaming we helping the planet in
style out loud

Made of authentic leather, our leather cozies are perfectly

stitched and fitted for your average tumbler or drinking cups,
with starbucks’ Grande and venti as our benchmark size

Starting off with our pilot series, we are introducing 2

gorgeous colors of leather into our very first collection : blue
and coffe. Along with that is an array of chains to choose
from for you to mix and match to suit your personal style
Positioning Statment

Jeackeec ,local, never-before-seen fashion-environment. Our

root foundation and focus are to tackle the use of single-use
plastic bags. We want to initiate a green, yet fashionable trendy
movement with our products. By introducing our leather cozies
complemented with our perfectly selected chains, we are
providing alternatives to those small but deadly toxins to our
nature. We aspire to start a change and to set the ball rolling in
the right direction of a greener environment, a more sustainable
Indonesia, and a better Earth.
​
"The steps you make don't have to be big, it just needs to point
to the right direction."
Our Channels - Jeakeec

FACEBOOK INSTAGRAM WHATSAPP

Sales Plan and Sales Pitch
KEY ACTIVITIES VALUE PROPOSITION CUSTUMER RELATIONSHIP
KEY PARTNERS
• buy materials such • JEAKEEC as acrafter
• Chain Supplier
and seller of • Discounts and promos every
• Accessories Supllier as chains, synthetic
leather, and premium and national shopping day
accessories unique cup holder
• Giveaway Program
• processing chains, • improve the
synthetic leather competitiveness of
handicrafts for sale CHANELS
into ready-to-use
goods, is needed • E-COMMERCE
from various layers • Social Media
up, down or down • Offline Marketing

COST STRUCTURE
• Raw material REVENUE STREAMS
• employee salary • cup holder sale
• Electricity
• packaging costs
List

List Customer :
1. Teenagers
2. Drink connoisseur
3. Big event maker
4. Employee
Provide Evidence of the sales from
WhatsApp
Team Commitment
SURIANIH
Can work with team
Confident and courageous in
doing research
Can analyze research and make
decisions
Effective interpersonal skills
Jeany
. can work together for team
progress.
. set strategies, and seek and
develop innovations
. Effective interpersonal skills
.
Amelia Irvana
. Roles and Responsibilities
. Able to work with team
. Evaluate every success, both small and big
success
. able to see opportunities
. think creatively to create new innovations
. Effevtive Interpersonal skills of team
•THANK YOU