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CVCI

Mapping Innovation

Module 5
• Innovation matrix
• Developing new approaches to disrupt the market
• Opening Innovation
• Pursuing innovation at scale
• New Era of innovation
Innovation
Matrix
The Doblin Innovation Framework
Developing new
approaches to
disrupt the
market
• Why is disruption so hard
to see?
Shift sensitivity
Opening innovation
Pursuing innovation at scale
McKinsey’s growth options

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